MARCOS RIVERA @PRICINGIO
Slayer of bad pricing | CEO | Author | Dad Founder of https://t.co/XVfcLZAvHb Author of https://t.co/aAgeNB6bbt Host of https://t.co/fIdBvmlETK pricingio.com San Diego, CA Joined July 2019-
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Creativity is humanity’s superpower. It’s in the bold ideas & everyday problem-solving that fuel progress. In SaaS, it’s your edge—powering innovation, pivots, & industry-changing solutions. Are you fostering creativity in your team & processes? #Creativity #Innovation #SaaS
🎙️ Street Pricing is back! Kicking off tomorrow with @realEricWeiss of #ChaosToClarity! We dive into empowering customers, platform-building challenges & aligning tools with success. Don’t miss it! ⬇️ 🎧 Spotify: open.spotify.com/show/0jhNSrpF8… #StreetPricing #Podcast #Leadership
🚀 “Monetization isn’t just about pricing—it’s about strategy, storytelling & scaling smarter.” Marcos Rivera, CEO of Pricing I/O, shares how he helps SaaS companies unlock growth by replacing guesswork with frameworks. Read more: starterstory.com/stories/pricin…
Creativity is humanity's mark. It fuels progress, from big ideas to small, everyday decisions. In business, especially in SaaS, it's your competitive edge. Encourage creativity in your team, processes, & decisions—it’s a mindset that moves us forward. #Creativity #Innovation
STOP giving away too much 💰 on volume discounts. Big deals can look great, but if buyers control volume, over-discounting erodes value. Use banded/bulk discounts to reward the right incentives. Learn more in my video: youtu.be/e744VemsVFw #PricingStrategy #Sales #SaaS
Tune into the full episode: 🎧 YouTube: youtube.com/playlist?list=… 🎧 Spotify: open.spotify.com/show/0jhNSrpF8… 🎧 Apple: podcasts.apple.com/us/podcast/str…
🚨 Are you sabotaging your SaaS bundling strategy? Bundling top-performing products with weaker ones backfires—humans average value. 🥂🍫 Cheap chocolates drag down fine wine! Avoid this trap & rethink your strategy. #StreetPricing #SaaS #PricingStrategy
Stalking competitor prices = the business version of stalking your ex. 👀 It’s natural, but don’t obsess. Focus on YOUR value, not just theirs. Are your customers better with you? If yes, own it. Reflect, adjust, & trust your worth. #PricingStrategy #BusinessGrowth
🚀 Pricing I/O is hiring a Marketing Development Representative (MDR)! Passionate about inbound marketing, lead qualification, & helping B2B SaaS companies grow through smarter pricing? Join our fast-growing, collaborative team! 👉 Apply now: ats.rippling.com/pricing-io/job…
Winging your pricing? It’s a crash waiting to happen. Here’s why: 1️⃣ Unpredictable revenue. 2️⃣ No data = no growth clarity. 3️⃣ Customers don’t see your value. Fix it: Interview 5 ideal customers & ask what they love, skip & pay for.
🎧 YouTube: youtube.com/playlist?list=… 🎧 Spotify: open.spotify.com/show/0jhNSrpF8… 🎧 Apple: podcasts.apple.com/us/podcast/str…
Is your SaaS bundling driving growth or chaos? In today's #StreetPricing episode, we unpack: ✅ Mastering soft bundles like @McDonald's & @HubSpot ✅ Simplifying sales & renewals ✅ Aligning use cases for retention Listen now! ⬇️ #SaaS #PricingStrategy #StreetPricing
Leaving money on the table? 3-5 year deals sound great, but is a 30-40% discount too much? If churn is 12%, you’re likely overcompensating. ✔️ Check churn before discounting. ✔️ Ensure breakeven adds value. Long-term ≠ giveaway! 👉 Watch now: youtu.be/7EXMe2JqbbY?fe…
🚨 PART 2 of 2 3️⃣ Pressure: Guide action with simple CTAs + FOMO. 💡 Fix the model before you finesse the page. What grabs your attention on a pricing page? #PricingStrategy
🚨 PART 1 of 2 At a Boston book signing, a founder handed me his laptop mid-autograph: “Can you review my pricing page—now?” Challenge accepted. 1️⃣ Presentation: Clear in <10 sec? Ditch clichés. Lead w/ customer-focused headlines. 2️⃣ Proof: Show results, not just features.
Ready to level up your SaaS pricing? 📈 Tomorrow’s Street Pricing Podcast episode features @FynnGlover19, CEO of Schematic! From instinct-driven pricing stumbles to scaling with confidence, we explore aligning engineering & pricing for growth. 🎧 #SaaSPricing #PricingStrategy
@samm_duc @danmartell @johnnypage13 @MattVerlaque @Marcelpetitpas I would say the real-world case studies were fascinating to dive into. And I also may slightly be partial to the references about me in Chapter 9 😉
Just started reading Software as a Science by @DanMartell, @JohnnyPage13, @MattVerlaque, @MarcelPetitpas. This book is packed w/ powerful strategies to scale SaaS ventures fast. Worth a read for any founder. softwarebook.com #SaaS #BusinessGrowth
@MattVerlaque @danmartell @johnnypage13 @Marcelpetitpas Honored to work with your great team 🤝
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