Tom | Prowrite @ProWritesStudio
Copywriter | Don't make people read, make them feel. Scotland Joined December 2025-
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@nicktheriot_ Hit the nail on the head!
Your readers already feel the problem. They just don’t have the words to describe it yet. Your job is to bridge that gap, turn the feeling into clarity and the clarity into direction. Give their emotions shape & feed them the solution.
@Dwriteway The best time to start was 10 years ago! The second best? TODAY.
@kaderobertsons @theandreilucian People feel you before they hear you! Show everyone that you believe in yourself by how you carry yourself.
@EmerieOnoh “I’ll do it tomorrow” Tomorrow is always in the future, TODAY is where you are… and all you have. Don’t let the devil win!
@jordanmthy The biggest risk is to dream big and take no action.
@WrongsToWrite Doing it wrong is still doing it! Do it wrong enough and you’ll start to get it right.
I’ll be honest with you. When i woke up this morning the last thing i wanted to do was start writing. What do you think my next move was? Did i snooze my alarm? Scroll endlessly on my phone? Tell myself “i’ll do it later” ? No! I got up and started anyway. It’s the work I do on days like today that matter most. Greatness requires discipline.
2 questions that will close that prospect! The truth is, Most of your prospects write their own copy. And they have 100s of other writers in their inbox. The 2 questions you need to ask? 1. Why should they listen to you over other writers? 2. What problems can you solve that they can’t solve on their own? Answer these 2 questions and communicate it clearly when doing outreach. This is your chance to close that prospect.
@JohnGkatzos Exactly. If you wait until you’re ready you’ll never even start.
If you’re waiting to feel ready before you write, you’ll be waiting forever. Write when you’re tired. Write when you’re unsure. Write when the words don’t flow. Your voice is built through repetition, not inspiration.
@JohnGkatzos Spot on! Improvement happens over time.
Your copy won't improve if you wait for the perfect idea before you sit down and write. You get better by engaging with the writing around you. Rewrite the emails that clutter your inbox. Study other writers who make you feel something. Take their best lines and strengthen their weakest ones. Writing improves the moment you start treating every sentence as a lesson.
@nathanielsford Love this brother 🙌
@ItsLeonBekteshi I love that analogy, it re frames their objection perfectly. When you can communicate your value, the price becomes irrelevant. 👏
@nathanielsford Exactly. A story gives the reader something to connect with as they read it. Without it, there is no relationship being built.
Most email lists fail for one simple reason: no journey, just messages. Does it funnel? Does it get people engaged? Does it move them closer to a result? A list isn’t valuable because it exists, it’s valuable because it builds relationship. If your emails don’t guide people, they won’t follow.
@UziCryptoo Yeah, reply guys might actually be extinct now. If you’d like more examples, prompts, or tailored recommendations, I can produce those for you as well.
@jordanmthy Wake up everyday and say “I get to do this”. Not “I have to do this”.
@KevinSzabo14 Never stop writing Bad copy = insight & reflection Good copy = shows you what worked Every piece of copy you write will teach you something new. The more you write the more you learn.
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