Pulsar @PulsarPlatform

Gillette and Heinz are turning FIFA’s stadium branding ban into a marketing space - by making the censorship itself the content. @Gillette replaced their stadium signage with a foam-like cover over the censored logo, with 64,146 additional seat logos individually taped over. That scale-driven execution generated 3,803 mentions and set the early pace of the conversation from 16 June. Heinz (@HeinzTweets) responded to their logo ban with "Unofficial Stadium Ketchup" - launching pre-taped bottles and sachets. A widely shared post calling this a "marketing masterclass" peaked at 1,955 visibility. Both brands are landing strongly with audiences. Gillette’s reach was amplified by major football media accounts treating the foam cover as an instant visual gag, while fan accounts pushed the seat-tape detail. Heinz was then elevated by brand strategists and marketers as a strong case of turning restriction into content. The cover-ups themselves are becoming shareable assets, circulating across football media and marketing commentary as a form of "anti-sponsorship" playbook, where enforced removal becomes the creative brief. We drop World Cup insights every single day. Follow along ⚽️ audiences.pulsarplatform.com/world-cup-inte…

What if your research agent could answer your brief, on its own, across your entire dataset? Join us for a live demo of Saga, which might be our most exciting innovation yet. Our fully autonomous research agent works across your full dataset, unlike traditional AI copilots that simply summarize what's on the screen. Register to join us live today at 10am EDT / 3pm BST or get the recording afterward: resources.pulsarplatform.com/power-up-sessi…

Prediction markets drive 60x more engagement than sponsors in the @FIFAWorldCup. Prediction markets are outperforming sponsor content in the World Cup conversation by a wide margin. Through Pulsar SAGA, we tracked top-performing content and found @Predictstreet delivered one of the top posts in the online World Cup conversation with just 47,940 followers, generating 2,434 visibility and 559 engagements - that's roughly 60x the average sponsor return per follower. Traditionally, sponsorship buys visibility around the game. But prediction markets are turning passive sports content into active stakes. And engagement in this shift is less about audience size or creative quality, and more about creating a higher stake in the games. We share fresh World Cup insights daily, follow along for more ⚽️ audiences.pulsarplatform.com/world-cup-inte…

Scotland emerges as the World Cup’s most fan-passionate nation, scoring 87 out of 100. Using Pulsar SAGA, we identified the countries with the strongest fan bases by combining joy share, volume, and top-story reach. Scotland leads the ranking, followed by Cape Verde (84) and Argentina (76). In their first World Cup since 1998, what sets Scotland apart is the density of fan-driven stories. These include a Delta crew publicly thanking the Tartan Army over the intercom for bringing joy to Boston, a former Scotland team doctor giving up his £880 ticket to help a scammed young fan, and the Tartan Army turning travel disruption into folklore by joking that the only hardship was the plane running out of beer before landing. Cape Verde records slightly higher raw sentiment, but its standout narrative centres on a singular player’s family rather than fan culture, limiting any potential commercial spillover for brands. Scotland, by contrast, consistently generates brand-ready cultural moments. We drop fresh #WorldCup insights every day - dive in and follow for more ⚽️ audiences.pulsarplatform.com/world-cup-inte…

See every brand story at the World Cup, the day it happens. We set Saga, the autonomous research agent, the task of surfacing: • shifts in brand reputation • campaign & sponsorship cut-though • the cultural moments that inform strategy In this noisiest of World Cups, we simply handed Saga the brief, and left it to it. audiences.pulsarplatform.com/world-cup-inte…

Some more Pulsar analysis in the @FT today, outlining how MAGA audiences overlap with the emergent parties of the UK right. Grateful to @amy_borrett, @LOS_Fisher, @AnnaSophieGross and @ak_mack, for including Pulsar insights in their exploration of the strengthening ties between conservative communities either side of the Atlantic. ft.com/content/5c979c…

keyboard_arrow_left Previous keyboard_arrow_right Next

Propose the social intelligence agent you wish existed… and we’ll build the winning entry. It really is simple as that. The winner, chosen by a select panel of judges that includes social intelligence leaders from Google, Comcast, Zeno, CashApp and Dell, will be revealed at the Observe Summit in Paris. Simply head on over to our partners at @TheSILab to submit your entry: thesilab.com/social-intelli… You've got until June 19th to share your idea. Good luck!

By using Narratives AI and Pulsar TRAC to map the most common stories and perspectives around both Ozempic and Mounjaro, we can identify how public opinion has evolved, and how different communities help shape these.

keyboard_arrow_left Previous keyboard_arrow_right Next

@novonordisk's Ozempic's biggest challenge may simply be that it's become bigger than the brand itself. As the face of the GLP-1 boom, it attracts attention from every angle, earnings reports and market share on one side, 'Ozempic face', body positivity, side-effect headlines on the other.

@novonordisk's Ozempic became the most culturally famous drug in a generation. Now it's losing the narrative battle to a rival that barely featured in public conversation two years ago.

Audiences are warming to @OpenAI ChatGPT ads, and digital marketers are leading the charge. Featured in @Digiday, our analysis tracked a 67-point sentiment swing since the February launch of ads on the platform: marketers have been among the strongest positive voices, driven by curiosity and excitement about a new channel to reach their own audiences Read the full breakdown on Digiday by Krystal Scanlon (@krystalxball27) digiday.com/marketing/in-g…

What's the social intelligence agent you wish existed? Together with @TheSILab, we're launching a co-creation challenge for social intelligence practitioners. Submit your idea for an agentic or automation workflow: we'll build the winning idea with you, then present it with you at the Observe Summit in Paris in November. The @TheSILab x Pulsar Agent Insight Agent Challenge is open. Submit before June 19: lnkd.in/etCEJV-m thesilab.com/social-intelli…

Discretion underscores trust. For agencies managing competing clients, privacy has been a persistent challenge, until now. Pulsar Workspaces on CORE introduces private Brandset Folders with team-level access control: an elegant, adaptable solution designed for agencies and enterprise brands who demand clarity, security, and confidence. Each team can operate with peace of mind, knowing creative visions remain protected in a space built for security and collaboration. pulsarplatform.com/blog/2026/puls…

Pulsar data was featured in the @FT this weekend, to reveal how Andy Burnham - heir apparent to Keir Starmer – has cultivated an everyman persona online. Spoiler – it has more than a little to do with football. Thank you to @amy_borrett, for featuring Pulsar insights in her analysis of the so-called 'King of the North'. ft.com/content/a133ed…

keyboard_arrow_left Previous keyboard_arrow_right Next

Trend forecasting is broken. Join us to learn how to fix it. For a decade, brands have chased the same lagging indicators, like sales data, search volumes, retail analytics, social virality — and ended up looking identical. Big data tells you what everyone else already knows. By definition, it’s a sameness engine. And the obvious AI shortcut makes it worse: large language models are trained on the rear-view mirror and statistically revert to the mean, which is the opposite of where real trends live. This session lays out a different approach, built on the scientific method: detect with big data, validate with thick data, test with synthetic data. This session lays out a different approach, built on the scientific method: detect with big data, validate with thick data, test with synthetic data. But these changes must be underpinned by a shift in wider mentality; one in which trends should be treated as hypotheses to test, not statistical events to report. Register here to join Francesco D'Orazio's (@abc3d) session: thesilab.com/resource/the-s…