Research First @ResearchFirstNZ

@matoxley Okay I'll ask in case no-one else has: Can we buy the photo? Is the original good enough that we can have it as a poster? I have the magazine too but I think this shot went over the centrefold?

0 0 0 0 0

View Details

Research First @ResearchFirstNZ

5 years ago

@mapolglase @electricairline That's a great photo. How did it handle?

1 0 0 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

This is brilliant from the @crusadersrugby marketing team. We love this! @marketing_assoc

0 0 1 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

@crusadersrugby - Colin Mansbridge is marketing’s Yoda: “Think quickly, act slowly” #MSOUTH2020 @marketing_assoc

0 0 0 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

On data science: “You can’t get to the cool sexy bits until you have done the hard work” - Brian Ferris, Loyalty NZ

0 0 1 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

Marketing South 2020: “Test. Learn. Repeat”. @marketing_assoc

0 0 0 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

@Scottludlam I think this is called Muphry's law!

0 0 0 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

If this survey is trustworthy, this result is heartbreaking: theguardian.com/world/2020/sep…

0 0 0 0 0

View Details

adcontrarian @AdContrarian

6 years ago

Marketers are far more likely to learn something of value by studying the past than by listening to some bullshit artist talk about the future.

8 31 207 0 4

View Details

Michelle Polglase @mapolglase

6 years ago

“It’s never too late to quit” Hanging out at #Chch’s Kaiser Bar @marketing_assoc gems. Thanks @ResearchFirstNZ 🚀ap

0 2 2 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

acquaintances may mean more than you think bit.ly/31Q0GzE

0 0 0 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

Critical thinking is really only the first step in your journey to becoming a problem-solving superstar. To help you on that journey, @ResearchFirstNZ and the @marketing_assoc have developed this Problem-Solving Superpower Starter Pack. Get in touch and we'll send you one.

0 0 0 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

So much of the advice we read in business comes from those who have succeeded - which means we need to work hard not to fall for Survivorship Bias (en.wikipedia.org/wiki/Survivors…). When in doubt, try asking 'What Would Abraham Wald do?'.

0 1 2 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

In advertising, marketing, and business in general, we have too much data and too few ideas (h/t to the incomparable @AdContrarian).

2 8 23 0 2

View Details

Research First @ResearchFirstNZ

6 years ago

If you want to be a better critical thinker, or want those in your team to be, get in touch and we'll send you our Critical Thinking Fight Club rules. Or come to the course @ResearchFirstNZ is running for the @marketing_assoc in Auckland next month: lnkd.in/grPjind

0 0 0 0 0

View Details

Research First @ResearchFirstNZ

6 years ago

Over the last ten days we have posted the ten rules of our Critical Thinking Fight Club, brought to you by @ResearchFirstNZ and the @marketing_assoc. Behind these rules sits the insight that the secret to making change is to start by changing minds. And especially your own.