Riley Cardwell @RileyCardwell

Raising up gaming creators at https://t.co/tDdGOT7yzb Sharing what I learn about YouTube along the way. youtube.com/@RileyCardwell Joined December 2018

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Riley Cardwell @RileyCardwell

3 months ago

YouTube doesn't push videos with good stats. It pushes videos that viewers want to watch.

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Riley Cardwell @RileyCardwell

4 months ago

Should say "15 to 20 hrs/week"

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We're hiring a Video Editor at Better Gamers 🎮 💰 $1,000/mo — 15 to 20 hrs/month 🌍 Fully remote — work from anywhere 📈 Path to full-time for the right person 🎬 12 long-form + 20 short-form videos/month 🙏 Faith-driven team that leads with integrity ⚠️ This role is not for everyone Read the full job post and apply here 👇 bettergamers.notion.site/editor

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Riley Cardwell @RileyCardwell

4 months ago

Elite YouTubers build creative funnels. Hundreds of ideas. Aggressive filtering. Obsessive iterating. Focused execution. Viewers only see your best work.

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Riley Cardwell @RileyCardwell

5 months ago

@BrinxHQ Keep up the great work, bro!

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Riley Cardwell @RileyCardwell

5 months ago

You can make YouTube videos. Or, you can make channels. Choose wisely.

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Riley Cardwell @RileyCardwell

5 months ago

Sun Tzu is an all-time great strategist. While most YouTubers struggle to understand how the algorithm works, Sun had it mastered 2,000 years ago in The Art of War, a timeless guide to strategic thinking. His 13 principles applied to YouTube: 1. Laying Plans 📖 YouTube success is decided before upload. If you don’t know the situation, you’re guessing. 2. Waging War ⚔️ Growth that burns you out isn’t growth. If it can’t last, it will break. 3. Attack by Stratagem 🧠 The best growth doesn’t feel forced. It feels natural and obvious. 4. Tactical Dispositions 🔒 Get stable before you try to grow. Skipping this step causes collapse. 5. Energy ⚡️ Effort matters less than direction. Aligned work goes further than hard work. 6. Weak Points and Strong 💪 Crowds create competition. Empty space creates opportunity. 7. Maneuvering 🏃‍♂️ Moving fast without clarity creates problems. Moving together creates progress. 8. Variation in Tactics 📊 Never change just to change. Adapt without losing who you are. 9. The Army on the March 🥁 What people do matters more than what they say. Pay attention to behavior. 10. Terrain 🏔️ Timing and context shape every video. Ignore them and nothing works. 11. The Nine Situations ♟️ Different moments require different responses. Knowing the difference matters. 12. The Attack by Fire 🔥 Some choices can’t be undone. Use force only when it serves a clear purpose. 13. The Use of Spies 🥷 Good information saves time and effort. Guessing wastes both.

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Riley Cardwell @RileyCardwell

5 months ago

Effort doesn't create success. Identity does. When your identity is misaligned, Effort multiplies the wrong outcomes. Align identity first. Belief, behaviors, and results follow.

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Riley Cardwell @RileyCardwell

5 months ago

Grinding harder won't fix your channel. Effort multiplies behavior. It doesn't correct it. Align identity first, Then serve the audience. Growth becomes a natural byproduct.