Robas Research @RobasResearch

Why Smaller Pack Sizes Can Win in a Price-Sensitive Market When budgets tighten, consumers don’t always choose the biggest pack—they choose what fits their current budget. Market research helps identify the right balance of price, pack size and purchase frequency.

Price Thresholds: Why Discounts Don’t Influence Every Consumer Consumers have a price threshold where a discount starts influencing purchase decisions. Beyond that point, deeper discounts may deliver limited additional impact. #MarketResearch #ConsumerInsights #PricingStrategy

Weight-loss medications are reshaping food demand. 📈44% buy more fresh produce 🥩35% buy more packaged protein 📉61% buy fewer sweet treats 📉56% buy fewer salty snacks Market research insight: Consumers aren't just buying less—they're changing what they consider worth buying.

Myth: One bad experience loses a customer. Reality: Customers often give brands multiple chances. But repeated problems exhaust their patience budget—and eventually, a better alternative can trigger switching. Loyalty lasts only as long as staying feels worth it.

Are consumers really willing to sacrifice taste for health? For food & FMCG brands, the key question is where consumers will compromise—and where taste remains non-negotiable. Market research helps uncover the gap between what consumers say they want & what drives repeat purchase

What makes travellers choose an unfamiliar destination? Unique experiences, value, digital content, reviews, trust & accessibility can turn curiosity into travel intent. Research helps brands understand the journey: Discovery →Consideration →Booking →Experience →Advocacy

India’s health-conscious consumers want more than “healthy” claims. They want proof, value & relevance. 64% seek detailed product information 51% find healthier options too expensive 60% are open to GenAI for personalised nutrition #MarketResearch #ConsumerInsights

What really drives women’s lipstick choices The answer goes beyond the product. Consumer preferences, trends, reviews, and brand trust all influence the decision. Market research helps beauty brands turn those insights into better products and stronger positioning.

Consumers increasingly pay more for convenience when saving time matters more than saving money—from quick commerce and food delivery to ride-hailing and ready-to-eat meals. Market research helps brands measure when convenience drives willingness to pay. #ConsumerInsights

Live streaming is becoming more than content—it’s a real-time marketing channel. From a market research perspective, the key is understanding whether live interactions drive trust, conversions and customer retention, not just views. #LiveStreaming#MarketResearch#ConsumerBehavior

AI is changing how FMCG brands understand consumers. By analysing search trends, reviews, purchases and social conversations, AI can help identify emerging needs, shifting preferences and products losing relevance. Spot the next consumer shift before it becomes mainstream.

Which car technologies are consumers actually willing to pay for? Research shows strong demand for safety, emergency assistance and anti-theft features—while privacy concerns remain around cameras, location tracking and connected data.

Not every unhappy customer complains. Some simply leave. Silent churn can reveal hidden issues—from declining value & poor experiences to pricing and better competitor options. Market research helps uncover why customers leave before churn becomes revenue loss. #ConsumerInsights

Taste fatigue can make even familiar favourites lose their appeal. New flavours, limited editions and fresh experiences can help brands stay relevant and drive repeat purchases. Innovation keeps consumer interest alive. #MarketResearch #ProductInnovation #ConsumerInsights

Cracking the Two-Wheeler Theft Code Robas Research used high-risk qualitative research to understand two-wheeler theft patterns, identify vulnerabilities, and translate field intelligence into actionable security solutions. From real-world insights to smarter vehicle security.

For brands, the opportunity is to understand the humour, culture, and trends that resonate before joining the conversation. The research takeaway: relevance beats simply being viral. #MarketResearch #ConsumerInsights #GenZ #MemeMarketing #ConsumerBehavior #SocialListening

B2B relationships are built through meaningful conversations. With buyers using multiple channels throughout their journey, relevance, personalization, and consistency matter more than ever. The right channel can build trust. The right message can build lasting relationships.

From managing frustrated customers to finding information quickly & working within limited authority, representatives face pressure at every step. The goal isn't just to resolve complaints faster—it’s to empower teams to resolve them better. #CustomerExperience #CustomerService

Deepfakes are changing the meaning of digital trust. As synthetic media becomes more realistic, businesses face growing risks around fraud, impersonation, & identity theft. The solution? AI detection + digital provenance + identity verification + cybersecurity awareness.

AI is making online shopping smarter. Price comparison, reviews, and product choices are becoming easier to evaluate. For brands, competing on price alone won't be enough. Value, trust, quality, and experience will matter more. #AIShopping #ConsumerInsights #Ecommerce