Roman Khan @RomanEcom
I buy & operate DTC brands (@rayconglobal, @linjerco etc). I bootstrapped myself to 9 figures of revenue profitably. linktr.ee/romanecom Hong Kong Joined July 2014-
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At least its happening during Prime Day lol
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@val_shah No. I don’t know any of the founders or anyone at the team
Congrats to the Vibe team. They got acquired for $1.4B ($1.2B cash and $180M retention packages). Pretty insane. My post was well timed lol
Who on X has scaled TV ads to the moon profitably as a bootstrapped company? I’d pay for your time to educate me. I am going to try TV ads again (took a hiatus for 7 years). What’s driving me: + being bombarded by Vibe billboards in SF & NYC + seeing the $ROKU deal + seeing
@Colinbehr @Seanfrank Yeah. I feel like you could build this with Magnite + 10 cracked engineers
@NotZainAgain I’ll adopt you if you move here
@Seanfrank In regards to vibe: I think they’re seeing what Amazon did to trade desk by going into DSPs. I think it’s an attempt at competing with Amazon ads which is ambitious at best imo
Who on X has scaled TV ads to the moon profitably as a bootstrapped company? I’d pay for your time to educate me. I am going to try TV ads again (took a hiatus for 7 years). What’s driving me: + being bombarded by Vibe billboards in SF & NYC + seeing the $ROKU deal + seeing the $MNTN trading a 6x P/E (total EV) + former Goldman CEO said on Sam’s pod that he watched Netflix with ads (thought no rich person would) What shocks me is that *global* TV advertising is only $200-$270B a year. It’s so tiny. For context $META will probably do that in revenue in the next 24 to 36 months Connected TV is what is actually driving growth for the category again it seems.
18 hours into my trip in SF and I’m blown away by how many OOH ads Vibe are running in the city
@NotZainAgain @theisaacmed I definitely caught whatever you had bro lol
The reason D2C exits are so bad right now for non recurring revenue brands: 1. 30-40% of your PnL goes to advertising 2. The same advertising companies trade at <16x P/E Why would I pay for an illiquid small eCom brand with <20% OCF when I can buy Meta stock? Even with the inflated capex the OCF profile will be vastly better than 90%+ of D2C brands out there
There are a lot of opportunities in the market right now. But I don’t see any quite compelling as my top 2 ideas. $META trading at 16x THIS year’s earnings (next six months) while revenue grew 33% YoY last quarter. With that valuation at that growth, you would expect some
@bluetopknot To make more money (profits if that was not clear)
@FamousAlan I’d love to explore outside YouTube. We spend quite a bit there but would love to learn more naturally. Just DM or email me at roman[at]peak21[dot]io
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