Seer Interactive @SeerInteractive
Certified B Corporation™ | We help challenger brands make an impact by using our data and values to solve marketing’s toughest problems. seerinteractive.com Philly | San Diego | Remote Joined April 2011-
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🚫 Want AI to stop spitting out generic content? Context is everything. 👎Prompt: Summarize this document 👍Prompt: Summarize this 10-page report for a B2B audience in _____ industry, in a formal tone, hitting at least 5 key data points." More tips: hubs.la/Q02PV2rS0
❌ SEO isn’t dead, but it’s definitely transforming. AI-driven search is here, and there’s no sign of it slowing down. While there might be new search tools out there, the goal remains the same: keeping your brand visible and relevant. Seer's Director of SEO is breaking down the industry’s new favorite acronym—GEO. Learn what Generative Engine Optimization is all about with findings from our research: seerinteractive.com/insights/what-…
➡️ The answer: Audience research. It’s the key to unlocking empathy, identifying pain points, and ensuring your designs truly meet customer’s needs. By aligning with what your audience values most, you can boost satisfaction and make informed decisions that lead to better outcomes. We’re leaning into AI to make the most of our audience research. Clair Cargill is sharing what has been working for our product team: seerinteractive.com/insights/how-t…
Introducing... Brittany Sager of @SeerInteractive and her forthcoming talk: Shifting the focus from keyword targeting to audience targeting We can't wait to catch this one at Hero Conf San Diego in November.
[VIDEO] - Got any old CustomGPTs that you just couldn't get to work? Now might be the time to try Claude. I built a custom GPT to take a link in a CSV & show it back to me after 30m of prompting, I quit. Tried Claude projects, crushed it in 5 minutes. youtu.be/JhzOXVm6nA4
Step-by-step video: Use PAA's from Google to model out questions people might ask to ChatGPT all inside a spreadsheet for thousands of questions.
Are you starting to get leads saying "I found you in ChatGPT?", I am. This video shows you how you can track unlimited amounts of questions in a spreadsheet to see if the brands that show up on Google (PAAs) are different than the ones in ChatGPT's answer.
Most of SEOs who have answered the #SEOFOMO SEO Consulting Survey (56%) say is more difficult to achieve their SEO goals now vs a couple of years ago 👀 Help us reach the 200 responses by taking the survey now if you haven't, and get the chance to win an SEOFOMO Hoodie and Mug: tally.so/r/3lRZNB 🙌
How to make your website stand out? Try using (what Glen Allsopp @ViperChill calls) Super Pixels! [the 2-minute video below explains what they are] As SEOs, we are too focused on optimising our website for ROBOTS: 🔸 Getting perfect scores in SEO audit tools 🔸 Building the right links 🔸 Targeting the right keywords 🔸 etc This often leads to creating pretty bland websites, many of which look exactly the same. But let's not forget about HUMANS too! A perfectly optimised website can still be made.. 🔸 Memorable 🔸 Personal 🔸 Entertaining 🔸 Unique And this doesn't even require a ton of resources to pull off. Just a sprinkle of creativity here and there should do the job. P. S. Can you recall any cool Super Pixels from the websites you've visited lately?
Google's not eliminating 3rd party cookies after all, what does this mean for Digital Marketers, Paid Search Marketers, and Web Analysts? seerinteractive.com/insights/rip-g…
There are so many "gotchas" in the data that we are used to using in our reports... @danaditomaso has laid out several of these along with how to have a more nuanced conversation with clients to help them understand that what was once true / possible isn't - and what to do now.
This should be re-read regularly. Tremendously valuable post on how these web analytics tools have major flaws which should change our posture when discussing data from them. Thank you @danaditomaso kpplaybook.com/resources/mark…
We've built V1 of our ChatGPT "Rank Tracker" starting by using PAAs to pull answers from ChatGPT, and then identifying the entities in the answer. seerinteractive.com/insights/chat-…
You can read more from @glenngabe analysis on this drop too: x.com/glenngabe/stat…
Just totaled the percentage of AI overviews based on the projects I'm tracking (across companies and queries). It's 14%, which is close to the 15% I documented when I first started tracking them. So not sure this has dropped to just 7% like BrightEdge says (which would be a huge
How are domains this spammy influencing AI overviews? It's no wonder why Google is removing these. They created PageRank to bring trust signals to the SERP and that is how they dominated, but they can't reward trusted sites for "Kim Scott Mathers" w/ 260k searches/mo.
Avoid Lazy-GPT by training ChatGPT on your own writing style, in this post we ❤️'ed the before and after examples of trained post vs untrained post. wielded.com/blog/how-to-te… h/t @jmstrauss830
AI is more like a person than a software - that makes you think a bit differently on how you use it huh? Everyone is in R&D by @emollick oneusefulthing.org/p/latent-exper…
We saw once client get a 205% increase after AI Overviews rolled out...while it is an outlier, it highlights that query by query and client by client is the way to analyze impact. Broad based studies might lead you astray.
We know these cherry picked examples are just anecdotes re: Google's AI Overviews, @alisa_scharf is sharing her early take / spidey senses on what she is thinking this could mean. We'll be back with more data later :) seerinteractive.com/insights/googl…
Join us in the latest episode of the podcast as we sit down with Wil Reynolds, founder and VP of Innovation at @SeerInteractive. From his days as an economics teacher to leading one of the top digital marketing agencies in the U.S., Wil shares his journey optidge.com/podcast/063-wi…
Cant wait to try this one out!
A new Free Chrome Extension to Analyze AI Overviews for any keywords in bulk, Citations, domain inclusion and more 👌🔥 by @aminfseo Check it out: chromewebstore.google.com/detail/google-…
We were thrilled to receive an award for our 10+ years of dedication to youth in our city.
Last night, we were absolutely thrilled to reach this milestone at #CodedByKids and couldn't be more thankful to everyone who came out to be part of our celebration! Help support our growth by making a contribution to CBK: bit.ly/4dIDuWB #CBK10
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Zac Johnson @zacjohnson
48K Followers 3K Following Online since 1997. I've watched every major tech shift happen in real time — AI is the biggest one yet. Follow for takes you can actually use.
Niki Morock/Author & ... @N2Morock
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Omni Search Labs @OmniSearchLabs
5 Followers 90 Following 3 decades of SEO, AI since 2018, focused on Search Everywhere Optimization (SEO/AIO/GEO), with published & award-winning work. Founder @SidewalkBrand (acquired)
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