Sean Stormes - Founder, Demand Creation Institute @SeanStormes

@Lunaria_40 16

You blew it with this article, sir. Sorry to have to inform you of that. The nation - the 95% that are sane - adore everything about this team, including their appearance at the SOTU address last night. Stop trying to divide us. Oh, and I just cancelled my subscription to the Athletic. Next time, keep your political leanings to yourself and just write about sports. Thank you.

Your “value proposition” probably isn’t value. It’s a list of stuff you sell. - Features - Services - Capabilities That’s not differentiation. That’s inventory. And inventory always competes on price. Which is why so many good companies quietly suffer: • shrinking margins • longer sales cycles • rising acquisition costs • stalled growth • compressed multiples Meanwhile, the most valuable companies do something completely different. - They don’t compete. - They reposition reality. They design an Unprecedented Customer Value Proposition — outcomes so distinct and meaningful that comparison shopping stops altogether. Not better. Not cheaper. Irrelevant to compare. How? Not in strategy decks. - In the field - Ethnography - Observation Seeing what customers actually struggle with. Observation → Insights → New Truths. And new truths create: • pricing power • faster decisions • cleaner strategy • focused innovation • higher-quality revenue • stronger exit narratives Translation for PE, CEOs, business owners: Less friction. More dominance. Higher enterprise value. Profitable growth doesn’t come from shouting louder in crowded markets. It comes from standing somewhere no one else is. That’s how you break from the pack and become Category-of-One. ---------------- The Enterprise Value Multiplier™️, powered by DCI, launches in just a few weeks. Cutting edge tech platform. Built by senior leadership, for senior leadership. DM me if you'd like to discuss and get on the list.

Biggest misnomer in sales? "Funnel / Pipeline" no, No, NO. It's supposed to be an "Ecosystem of Conversion." (think about it - there's a massive difference) Which do you have? Your 2026 growth depends on the choice you make.

Metronome: a device used by musicians that marks time at a selected rate by giving a regular tick. 👉 It provides all-important consistency and predictability to the quality of output. Put that in business terms, you say? OK ... stay with me. Want to know what causes most P&L and EBITDA erosion? VARIATION. Those wide, monthly swings in virtually all KPIs (productivity, sales, cash flow), caused by a myriad of important factors - every single one of them the responsibility of top leadership. Reduce variation - bring the chaos into a much calmer state - and your profitability will thank you in ways only you can imagine. Enter the Metronome Effect™️. 🌟 It delivers certainty to the “music” your company performs every day. Want to learn more?  Let’s talk.  My DMs are open, as is my calendar.

The only reason the Sales organization exists ... is because demand does not. (especially in B2B) Sameness is the business disease that's reached epidemic proportions. Sameness can't be sold or marketed effectively. If you think it's time to fix this root cause and grow consistently, sustainably, profitably, and exponentially, my DM is open.

It is IMPOSSIBLE to attract ideal clients by marketing what your operations cannot guarantee. In every lower mid-market B2B industrial company I advise, compounding profitable growth does not start with branding, lead gen, or sales enablement. 🌟 It starts with Operational Precision. W. Edwards Deming taught this to Japanese manufacturers decades ago. - Then Ford Motor. - Then Procter & Gamble. - Since employed by Apple and other industry dominators. The principle is timeless: 👉 Your processes are your REAL brand. Before a company can credibly attract ideal customers, it must first "engineer the internal capability to consistently deliver on a clear promise." If variation, waste, rework, firefighting, and heroics - CHAOS - are still required to serve customers, no positioning statement on earth will hold. Process improvement is not an efficiency project. 👉 It is a "brand integrity system." Because the market never experiences your strategy. It only experiences the output of your processes. And until those processes are deliberately designed, made precise, and are reliable, growth will always be fragile, expensive, and easily copied. Operational Precision is not optional. It is the foundation of ideal client attraction.

How does a freight broker or 3PL un-even the competitive playing field and win BIG in 2026? To my transportation friends and colleagues: This one's for you. I was born into this amazing, highly competitive industry. And, you can not only differentiate, you can design "unprecedented customer value" that ATTRACTS your ideal customer. Enjoy. (NOTE: Our Freight Broker / 3PL Distinction Diagnostic Tool was custom made just for you. “Can the Market Tell You Apart—Without You Explaining It?”) tinyurl.com/49d3sfvy

If you're in senior leadership of a company in the B2B world, this one's for you. Part II of the recent podcast. Enjoy! youtube.com/watch?v=P0GyLx…

Why have I been called "The Antidote to Conventional Wisdom" by CEOs and business owners? - Every company is 100% perfectly DESIGNED to achieve current results. - The only reason the sales organization exists, is because DEMAND does not. - The objective is NOT to grow. The objective is to fulfill the purpose. - What's the high value you deliver INDEPENDENT of the core product/service? If this resonates, my DMs are open.

As CEOs & business owners plan for a prosperous 2026, here's a large part of the profitable growth puzzle. Not to be missed! Podcast. thecrysler.club/why-most-growt…

I'm hosting How to ELIMINATE Customer Objections & Conquer Your 2024 Sales Goals!. Make sure to attend it on September 19. (this is a paid event) linkedin.com/events/howtoel…

@AJCsports Correction: The Pistol was dealt by Pat Williams to the expansion Jazz from the Hawks in the summer of 1974, not 1973. Pete’s first season in New Orleans was 1974-75.

Check out my latest article: How Milk, Author Interviews, and Metal Slides can Help You Deliver a Never-Ending Stream of Ideal Clients linkedin.com/pulse/how-milk… via @LinkedIn

Check out my latest article: Milk Trucks, U.S. Presidents and Metal Slides, Oh My! The One Question That Helps Drive Customer Demand (with NO selling involved) linkedin.com/pulse/milk-tru… via @LinkedIn

Check out my latest article: How Successful Businesses Are Designed To Win linkedin.com/pulse/how-succ… via @LinkedIn