Fixing the "What's your ROI on the paid tweets!" in crypto
App: https://t.co/WRJw8jnUnv
YouTube: https://t.co/bmLNZnJ1spsegmento.tech PragueJoined March 2026
@arcxtrade is an amazing product. With great yield and possibility to sell the points you are making on protocols.
We are delighted that we can work with them.
And even more delighted that we can offer rewards to influencers for promoting and onboarding users to ArcX.
See more at app.segmento.tech/kol/campaigns
Let me tell you a story from my past. We were building a protocol and the very first mods got $20k-$40k one time payments for 1.5 years of work. And I can tell you, we were not the biggest cash cow they had. Those that worked on fixed scheme were making $500/month. So $9k vs. $20-$40k. Which would you pick?
Whats the moral of the story? Put your skin in the game. All crypto founders are sick of "$200 for a tweet" or "I'm the best content creator" or "$500/month for me, the best moderator". You have no idea how many messages like this we have read, how many we have tested and vast majority failed. So come in and say "I will bring you value, you pay me afterwards if you like it." If you get paid, continue, if not then move on. If you bring value, the founder will be stupid to let you go. But do not be mistaken, video, image, tweet, etc even though valuable, that's not the value the founders are looking for. The value is users, traction, fees,... And from the founder perspective, if you ask for money before you deliver value, they will not trust you. If you first deliver value and then go for money, completely different story. Founders are desperate to find people that can bring traction.
The bull market appears to be starting... Everything will be growing. Do you want to have long term deal for fixed amount of stablecoins or a fixed amount of tokens that will grow? Do you want to get performance fee of pie that grows? Think about it...
Recently I was asked what is the optimal strategy for a completely new small KOL/content creator/mod to make money.
In other words "what to do when I'm starting".
Let me show you few perspectives. They all vary, based on your situations, but you should keep those in mind.
- The bear market was long and cold.
- The bull market appears to be starting.
- What a protocol lead will not give you.
Sources:
- Arpan, L.M. & Roskos-Ewoldsen, D.R. (2005), "Stealing Thunder: Analysis of the Effects of Proactive Disclosure of Crisis Information," Public Relations Review — self-disclosed negative information consistently does less reputational damage than the same information surfaced by a third party.
- Edelman 2025 Trust Barometer: organizations that address uncomfortable facts proactively retain more trust through a later crisis than those that stay silent until forced to respond. edelman.com/trust/2025/tru…
5/ Keep it live — treat this as a standing document, reviewed monthly. A backlog that's visibly shrinking is a completely different posture than one nobody has looked at since the last launch.
In our work at Segmento, nearly every team we onboard is carrying the same hidden liability: a backlog of questions they've never answered in public — why the positioning changed, why a senior person left, why a roadmap commitment slipped, why a number they used to report quietly stopped appearing.
Left alone, that backlog doesn't clear itself. It waits for the least convenient moment to surface — a competitive deal, a press inquiry, a weak quarter — and gets framed by whoever raises it first.
We call it narrative debt. Here's the framework we use to help teams pay it down before it compounds. 🧵
248 Followers 645 FollowingI help founders find quality investors and approach them right.
my hobbies are matcha, founder calls, and avoidant attachment
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