Seguno @SegunoSoftware
The Shopify-native marketing suite for brands that run it themselves: Seguno brings a smarter marketing engine into your Shopify admin. seguno.com Durham, NC Joined March 2017-
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5 Customer Behavior Insights From Shopify Discount Data: mytotalretail.com/article/5-cust…
→ Invest in relationship-based discounts. Employee, friends & family, and student codes outperformed seasonal campaigns 5x on redemptions. → Narrow your audience. Segment-restricted codes showed a 50–68% AOV lift.
Data is only useful if you know what to do with it. Our discount benchmark landed in @MyTotalRetail, with concrete suggestions for putting the findings to work. A few worth bookmarking: 🧵
🤖 Beep, beep, beep. Boop, boop, boop. That’s right. Sidekick can now build your emails right in Seguno. Total time-saving hack for scaling.
@huckaleros Snip, snip, hooray!! Thanks again, Mike. :)
We're among a small group of launch partners, including @klaviyo, @judgeme, @smilerewards, @Yotpo, @tiktok_us, @DiscountKit, and a few other apps. Check it out: apps.shopify.com/stories/guide-…
Big news: Seguno is officially part of the Sidekick app extension launch, as featured in @Shopify Editions Spring ‘26. 🎉 In short, Seguno users can ask Shopify’s AI assistant to pull data AND build. Use Sidekick to answer questions about your email data and create an email straight from the chat.
There’s a whole lot more in the 2026 Shopify Unique Discount Code Benchmark Report: seguno.com/unique-discoun…. PS: Share our report and tag us, and we'll send you some sharp swag.
👥 Customers redeemed insider codes (employees, friends, students) 5x more than seasonal promos.
Percentage-off discounts beat amount-off on AOV by as much as 42%. And yet amount-off discounts tended to result in 1.26x more redemptions. Two findings from our study of 182M unique Shopify discount codes. 🧵
@huckaleros Thx for the share! Check your messages 😀
Which Shopify discount type performs better: percentage off or amount off? We analyzed 182M unique codes to find out. 2026 Shopify Unique Discount Benchmark: seguno.com/unique-discoun… 🎁 Share the report and tag us, and we'll send you some sharp swag 🎁
This 👇 is why the Built for Shopify badge 💎 is so important. Watch the full interview with @jzazove and @cpgeiss on @ecommcowboy: youtube.com/watch?v=Tp0Ti-…
Shopify Plus brands create 2.67x more unique discount code sets than non-Plus stores. Coincidence? Probably not. We dug into 162K unique code sets to see how Shopify brands use unique discounts to grow. Here’s the full report: seguno.com/unique-discoun…
Shopify data deserves better. We're all in on metafields and helping merchants put them to work.
Your data has a landlord. It’s not your business, it’s your marketing platform. The fix: Shopify metafields. @cpgeiss (CEO, @SegunoSoftware): “You’re storing all of this customer data and only using it to improve your marketing when you could be using it to improve every other
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