82 weeks. 50km per week. All in costume. Running for mental health & cancer support 💛 Supporting @SAMHTweets & @clannow #MilesOfSmilesChallengejustgiving.com/page/frompaint… Aberdeen, ScotlandJoined June 2025
Week 54 of 82. 🏊♂️🚨 Loneliness Awareness Week. I showed up as a Baywatch lifeguard at @aberdeenparkrun —not for fun, but because loneliness is silent. We scan for those struggling quietly. If you feel alone, we see you. You’re not in this water alone. 💛
Honoured beyond words. From Edinburgh Castle to City Chambers — Scotland’s capital standing with mental health @SAMHtweets & @ClanNow cancer support. Week 54 of #MilesOfSmiles 🏰💙
It was a pleasure to join Marius Coste, founder of Miles for Smiles, today as he clocked up some miles as part of his 82-week journey across Scotland to raise awareness and funds for mental health through SAMH and cancer support through CLAN Cancer.
Week 54 of 82. 🏃♂️
3,300km+ completed. £11k+ raised for @SAMHtweets & @ClanNow . 💙
Humbled to see Miles of Smiles shared by Scottish athletics legend @Lizmccolgan McColgan. A reminder that consistency creates visibility, and visibility amplifies purpose.
You are never alone.
🐂🐿️💛 Don the Bull & Dee the Squirrel stole the show today at Sport Aberdeen’s Champion of Champions Fun Run! Don wore a glucose monitor, Dee wore her hearing aid — and the kids saw only fun, joy and friendship. That’s inclusion. That’s #MilesOfSmiles. 💛 #ChampionOfChampions
🦸 I turned up as Superman.
@SAMHtweets invited Miles of Smiles to an early look at The Nook Aberdeen.
53 weeks of fundraising led to this moment.
No referral. No stigma. Just a door for anyone who needs it.
We helped open it. 💙
#MilesOfSmiles#TheNookAberdeen#SAMH
Week 52 of Miles of Smiles — what a way to mark it. Honoured to walk the Aberdeen Kiltwalk alongside @Sportaberdeen and Don the Bull 🐂, putting smiles on faces every step. Well done to every Kiltwalker 👏 Still smiling. Still going. 💛 #MilesOfSmiles#Kiltwalk2026#Week52
ONE YEAR. ZERO WEEKS MISSED. 💛🔴⚙️ Week 52 complete. 3,232km, 76 marathons, 8.85km/day. Aberdeen Parkrun as Iron Man. From grief to purpose. £4,268 raised for @SAMHtweets & @ClanNow . 30 weeks left. Every step carried by you. You are never alone.
Week 51 of 82. Spiderman ran Hazlehead Park this morning. In the heat. 🕷️☀️
3,175 km. £4,268+. 244 cold showers. 55 cold dips.
For everyone fighting something nobody else can see.
You are never alone. 💛
#MilesOfSmiles#YouAreNeverAlone
Week 50 of 82. 🌊 Ran Hazlehead Parkrun as a 1980s Baywatch lifeguard. Through actual forest. In Aberdeen. First Miles of Smiles visit — what a course, what a crowd, what a welcome. 3,103 km. 32 weeks to go. Still smiling. 💛 #MilesOfSmiles#HazleheadParkrun#SAMH
3,038 kilometres. Marischal College lit green. Lord Provost of Aberdeen. Lord Provost of Glasgow. Northsound 1. That’s TV. Original 106.
Week 49 of 82. This is what happens when people refuse to stay silent about mental health.
You are never alone. 💛🟢
Week 49. Mental Health Awareness Week. @originalfm this morning.
The campaign isn’t about me. It never was.
It’s about everyone out there who needed someone to say: your struggle matters, and you are not alone.
"This started as a personal journey but had grown into something much bigger."
Marius Coste, the man behind the “Miles of Smiles” challenge raising awareness for mental health and cancer support, has reflected during Mental Health Awareness Week on his 82-week journey.
This week I had the honour of walking with Aberdeen’s Lord Provost, Dr David Cameron, past The Nook — SAMH’s new walk-in mental health hub opening June 2026. No appointment. No referral. For everyone. Week 49 of 82. Humbled. Grateful. 💙 #MilesOfSmiles
With Mental Health Awareness Week underway, Aberdeen man Marius Coste continues his fancy dress runs across Scotland.
Miles of Smiles has raised £1000s for charities SAMH and Clan Cancer Support.
Marius tells our Senior Reporter @DGallowaySport why this week is so important.
Tonight Superman stood in front of a green-lit Marischal College and cried.
49 weeks. Countless miles. 3 baby angels in my heart. This is for everyone battling mental health, cancer or silent pain — keep going. You are seen. 💚
#MilesOfSmiles
Marischal College turns GREEN tonight 💚 49 weeks of Miles of Smiles — runs, cold dips, costumes — and Aberdeen is shining for SAMH & @ClanNow . You are seen. You are not alone. 🙏 #MilesOfSmiles#MentalHealthAwarenessWeek
Week 48 of 82. Superman at Aberdeen Parkrun. 🦸♂️💛
Marischal College lights up GREEN this Monday for Mental Health Awareness Week thanks to Miles of Smiles. 🟢
Alan Soutar Darts Charity Event raised £1,800 for SAMH & CLAN. Sold out. Incredible support. 🎯
2,987km | £4,248+ |
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