Spell Out Marketing @SpellOutMarket
Making content marketing & SEO actionable. No fluffs, no BS. 🙌 Get bite-size tips & insights on inbound marketing 💪🏽 spelloutmarketing.com Joined April 2016-
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leading you toward your long-term destination. Many teams take marketing initiatives in silos & with short-term views, without looking at the long-term business goals, market overview & consumer trends. It's a mistake a one-year, start-of-the-year marketing plan solves.
Once the marketing plan is ready, it'd help you create a comprehensive content marketing strategy, which would cover social & site-wide activities. Creating a marketing plan is like setting a GPS route for a long road trip. It guides your short-term maneuvers while.... (contd.)
- Product dissect: Includes pricing, positioning, USPs, and other key details that'd aid marketing activities - Budget: Includes expected spending on martech, contractors, paid campaigns Keep it simple. Less wordy + fluff free. Ideal for even non-marketing teams to understand.
- Action points: that'd help you hook the TA to achieve the goals. E.g. "Publish top-funnel blog posts" "Grow on LinkedIn" - Marketing channels: Platforms you'd focus on. 2-3 is ideal; not too many - Competitors: This is essentially to learn from what they're doing
What items this marketing plan should cover: - Your company's overview - Marketing goals for the year - Target audience: Exact personas that'd help you reach your goals
In case you haven't yet created a marketing plan for the year, let's create one. Basics: - Use a Google doc - Avoid complicating it with too many visual elements; it takes time and it's an internal doc so nobody cares
For marketing use cases, which one are you using right now?
High demand skills for the modern marketer: - Understand Psychology - Video Editing Skills - The Art Of Memes - Content Creation - Email Marketing - Basic Coding - Storytelling - Automation - Copywriting - SEO / PPC - AI usage What else ?
Before you start writing a blog that targets specific keyword, find out about the avg. word-count length of top-ranking results for that keyword. “Ideally”, you want your content to be of the same WC; especially true if you don't have a strong DA. Frase is a good tool for this.
A good (& winning) marketing team knows the difference between a copywriter & a content writer. Don't hire a content writer & expect them to write killer social/ad copies. Or vice versa. Understand the nuance in role & work with experts relevant to individual use cases.
Pillar page > Pillar content Pillar content = great content Pillar page = great content + great visual appeal + great browsing experience (faster loading time) Focus on creating pillar pages!
SEO & branding strategies can't sit in silo. Not in 2023. Integrate them for a more robust (long-term) marketing machine. Start by first identifying your MoFu/BoFu content – and then incorporate your brand identity to it (through visuals, brand mentions, stories).
Building a community for your brand is the single most important thing you can do for your business growth & sustainability. (& this is the single most important marketing tip you'll read this entire month!)
Find out the top 10 performing pages on your website. Update the content. But most importantly, improve their visual appeal. Include new images, infographics, videos. There are numerous ways to update a page than just focusing on written content.
4/ 3-5 internal links in a blog (manual/non-dynamic) are sufficient 5/ Add link title attribute 6/ Monitor/fix broken links 7/ Ensure there are no orphan pages (that you ideally want to rank)
7 internal link building tips: 1/ Ensure anchor text is keyword-rich 2/ Prefer to include imp links in early folds of the page 3/ Go to old pages to link to new pages
...don't create content just because it'll bring you more traffic. This "more traffic" doesn't mean more revenue. And in the early days, you need $$$ to keep the engine running. Focus on revenue-driven content (aka, sales-led growth).
If your marketing budget is tight, you can't afford to talk to people who might not buy from you. This means: Don't create content…
Identify competitors' top-performing content/topics. That's a great place to start your content marketing campaign. Create (better) content on those same topics.
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