Sports Geek @SportsGeek
Sports Digital agency. Founded by @seancallanan. Digital To Dollars driving revenue in #sportsbiz. 🎤 Over 300+ podcast episodes available everywhere sportsgeekhq.com Melbourne, Australia Joined August 2009-
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Conference networking isn't just about business cards—it's about bringing back actionable ideas that drive results. sportsgeekhq.com/430
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Clubs are turning merchandise into fashion, and fashion into revenue. Good read for teams thinking beyond traditional retail. noticesbe.substack.com/p/sports-appar…
Interesting early World Cup demand signal: hotel bookings suggest U.S. host-city momentum may be softer than expected versus Canada and Mexico. wsj.com/lifestyle/trav…
From Shaq on GLP-1 to Aussie fashion merchandising and FIFA's stadium naming-rights squeeze, today's Sports Geek Reads connects the stories shaping sport business. Subscribe to Sports Geek Rapid Rundown for the daily roundup: sportsgeekhq.com/shaq-on-glp-1-…
Big sponsors are moving beyond logo placement. Coca-Cola’s World Cup play blends culture, AI and storytelling across multiple touchpoints. cultureofsport.substack.com/p/how-coca-col…
Physical AI is worth watching because it points to where automation may move next: from digital workflows into real-world environments. generalistai.com/blog/accelerat…
A useful example of venue diversification. Stadiums can create value beyond match day through film, production and other commercial uses. georgesriver.nsw.gov.au/Council/Public…
Big events only look easy because of the work fans never see. theaustralian.com.au/world/the-time…
AI in social is moving beyond content creation. Customer response, service and conversion are where the next practical gains may show up. about.fb.com/news/2026/06/m…
Meta’s business agent is another sign AI is moving from assistant to workflow layer. about.fb.com/news/2026/06/m…
YouTube now commands more daily viewing time than Netflix. That should shape every highlights and shoulder-content strategy. theguardian.com/technology/202…
AFL creator businesses are being built for algorithms, not TV. noticesports.com.au/p/how-dan-gorr…
FIFA and TikTok betting on creators is another sign that sports distribution keeps getting more personality-led. cultureofsport.substack.com/p/why-fifa-and…
Free-to-air still matters, but the strategy question is how it works alongside streaming economics. noticesports.com.au/p/is-free-to-a…
A decade of sports IP data turned into strategy. Worth a look for anyone tracking where sports innovation is heading. regensports.substack.com/p/sports-innov…
When commercial rights start shaping basic fan experience decisions, it's worth paying attention. The FIFA water-bottle story sits right at that tension point. nytimes.com/athletic/73313…
Netflix taking The Rest Is Football global ahead of the World Cup is another sign that podcast IP is becoming premium sports media inventory. netflix.com/tudum/articles…
New Sports Geek Reads is live: cricket governance, Monaco GP logistics and FIFA ticketing mishaps. Good reads on governance, operations and fan trust. sportsgeekhq.com/cricket-govern…
If bot traffic is now outpacing humans, every digital team should be rethinking analytics, attribution and sponsor reporting. tomshardware.com/tech-industry/…
Sports tech buying gets messy when teams start with demos instead of problems. regensports.substack.com/p/the-buying-m…
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Bulldogs friendly bus... @BFB_meetup
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