SteamDevTools @SteamDevTools

Tools for Steam Game Developers. Optimize your store page. Manage your reviews. Ship your game. steampageanalyzer.com Joined March 2026

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SteamDevTools @SteamDevTools

2 days ago

i just listed gamedevoutsourcing.com on outliked, the leaderboard where you participate by posting and win based on likes. every like on this tweet pushes it closer to #1. outlike.lol

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SteamDevTools @SteamDevTools

2 days ago

I just listed steampageanalyzer.com on outlike

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56 posts this month on how Steam works: CTR thresholds, wishlist math, review cliffs, fest strategy. All of it comes from steampageanalyzer.com. The analyzer and all 12 dev tools there are free. August is Next Fest countdown. Registration closes Aug 31. Follow along.

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SteamDevTools @SteamDevTools

3 weeks ago

A mediocre game with a great store page will outsell a great game with a mediocre store page. Every time. Unfair? Completely. But the store page is the only version of your game 98% of people will ever see.

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SteamDevTools @SteamDevTools

3 weeks ago

Manor Lords entered launch day with 3.2M wishlists. Result: 1M copies in 24 hours. 2M in under three weeks. Wishlists are the most reliable predictor of launch revenue we have. Every pre-launch marketing decision reduces to one question: does this get wishlists?

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SteamDevTools @SteamDevTools

3 weeks ago

#ScreenshotSaturday The $200 problem: a freelance capsule costs $50-200 and it's probably the highest-ROI marketing money an indie can spend. Capsule redesigns alone have taken games from 1.5% CTR to 5%+. That's not a tweak. That's 3x your traffic, forever, for $200.

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SteamDevTools @SteamDevTools

3 weeks ago

Do you actually know your Steam page's CTR? Steamworks > Marketing & Visibility > Store Page Traffic Breakdown. Impressions vs visits. Under 2%: Steam is throttling you. 4%+: you're winning. Reply with yours. Genuinely curious where this audience sits.

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SteamDevTools @SteamDevTools

4 weeks ago

At 65% positive with 200 reviews, you need 34 consecutive positive reviews to reach 70%. Realistically that's ~100 new reviews, which is ~3,000 more sales. Climbing out of Mixed is a sales problem wearing a reputation costume. Fix the cause of the negatives first.

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SteamDevTools @SteamDevTools

4 weeks ago

Steam myth: "give away keys, get reviews, boost your score." Only direct Steam purchases count toward your review score. Key-activated reviews are visible but excluded from the math. You can hand out 10,000 keys and your score won't move. Valve designed it that way.

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SteamDevTools @SteamDevTools

4 weeks ago

Playtest or demo? Playtest: separate app ID, no reviews possible (bugs can't hurt your score), does NOT qualify for Next Fest. Demo: qualifies for Next Fest, converts 15-25% of players to wishlists. Sequence: Playtest 3-6 months out to find bugs. Demo 1-3 months out to market.

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SteamDevTools @SteamDevTools

4 weeks ago

#WishlistWednesday Registering for October's Next Fest? Drop your page below. Everyone who posts: wishlist 3 other games from this thread. That's the whole deal. Fest results scale with the baseline you walk in with. Start building it now.

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SteamDevTools @SteamDevTools

4 weeks ago

Dates, deadlines, and a free prep checklist: steampageanalyzer.com/tools/next-fes…

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SteamDevTools @SteamDevTools

4 weeks ago

Front-load day one. Early fest visibility is randomized (Valve's own wording), then the most-wishlisted and most-played lists take over. The first 24 hours build the momentum the ranked lists reward all week.

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SteamDevTools @SteamDevTools

4 weeks ago

Livestream. Daily. Devs who streamed 10+ hours during the fest consistently beat those under 3. Valve gives streaming devs better event-page placement. It's in the docs.

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SteamDevTools @SteamDevTools

4 weeks ago

End the demo with a wishlist prompt. One overlay call (ActivateGameOverlayToStore). Devs report demo-to-wishlist conversion jumping from ~12% to ~20% from this alone.

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SteamDevTools @SteamDevTools

4 weeks ago

Come in with momentum. Devs entering with 10K+ wishlists gained a median 5,215 during the fest. Devs under 1K gained 322. The fest amplifies what you have. It doesn't create it.

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SteamDevTools @SteamDevTools

4 weeks ago

Ship your demo BEFORE the fest, not at it. Games with demos out months ahead earned ~2.5x more fest wishlists. Of February 2026's top 10 earners, 9 had demos out early. One surprise-dropped.

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SteamDevTools @SteamDevTools

4 weeks ago

Steam Next Fest October registration closes Aug 31. Five weeks out. What the data says separates games that gain 5,000+ wishlists from games that gain 200:

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SteamDevTools @SteamDevTools

4 weeks ago

Your game gets ONE Steam Next Fest. Ever. Not one per year. (Valve tightened this. Older guides still say two.) Spend it 1-3 months before your real launch, when fest wishlists convert 2-3x better. Burning it a year early on a rough demo is the most common fest mistake.

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SteamDevTools @SteamDevTools

4 weeks ago

How long should your Steam demo be? 20 to 40 minutes. Under 15: players feel shortchanged. Over 60: the urgency to buy evaporates. They've had their fill. Check your completion rate. Under 40% means the demo is too long, not that players are lazy.