Strategies to Help Your Emails Land in the Inbox | Speaker | Email & Funnel Strategist for Coaches, Creators and Service Providers | Business Coach | WI Nativekarengrill.com Washington, DCJoined June 2015
Doesn't every business need to pivot from time to time?
Thanks to my friend Michael Morrison of the Small Business Pivot's podcast we talked about funnels, persuasion and more.
The 'Small Business Pivots' podcast is available on Apple, Spotify, and YouTube.
Think you're ready to start your email list?
Or maybe you started a list but are struggling...
Most people jump straight into the nitty-gritty:
But here's the truth - they're putting the cart before the horse.
The real key to email list success?
Strategy.
Start there.
Email platforms want to protect their users from malicious content, scams, and unwanted bulk email, even if the sender's intent is not necessarily fraudulent.
To land your emails in your subscriber’s inboxes, you can't just avoid obvious no-nos.
✅ the client that you helped find the gaps in her funnel to almost double her revenue...
✅ the business friend that you listened to...when they just needed to talk through things...
The most important piece of advice
I got from a boss that
I've kept 'til this day...
Create a Brag File 📁
Back then it was an actual folder and I would print off things to put in it.
Her rationale was that most people wouldn't remember your "wins."
If you get emails that you never signed up for?
By all means, mark them as spam.
But if you voluntarily signed up for something - and then decide you don’t want to receive their emails?
Unsubscribe.
I have One Simple Request
Please be careful about marking your emails as spam
That one innocent click could silence your favorite creators.
Here’s why.
If you signed up for a:
➡️ Lead magnet
➡️ Video masterclass
➡️ Email course
➡️ Newsletter
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