Tatari @TatariTV

Golf drove a 3x higher response rate than football. No, that's not a typo. When @liquidiv analyzed performance across its sports portfolio, one of the most overlooked audiences became one of its most efficient. This is what happens when media plans are built on data, not assumptions. ⛳ Read more: tatari.tv/insights/liqui…

From back-to-school season to football's return, Q3 is packed with opportunities for advertisers. Our planning guide breaks down the key moments, trends, and considerations to help you build smarter campaigns throughout the quarter. Swipe through for a preview, then read more below ⬇️ tatari.tv/insights/how-t…

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Recent agency audits sparked an important question for the TV advertising industry: Are the challenges facing programmatic CTV the result of a few isolated issues, or a system that was never designed for television in the first place? Speaking at @Adweek House in Cannes, our CEO Philip Inghelbrecht shared his perspective. Read the full recap 👇 tatari.tv/insights/conve…

Happy Pride Month! 🌈 Pride is a time to recognize the strength, diversity, and contributions of the LGBTQIA+ community, while reflecting on the importance of building spaces where everyone feels seen, valued, and empowered to be themselves. At Tatari, that commitment is reflected in the people who make up our community and the moments we share together, including a recent virtual drag bingo event that brought Tatarians together from across the company. We're proud to celebrate Pride and continue fostering a culture where authenticity, inclusion, and belonging are part of everyday life. Read more about how Tatarians celebrate Pride: tatari.tv/insights/how-t…

Most marketing teams don't fail because of channels. They fail because they're measuring the wrong things. In the latest installment of our CMO Q&A series, Saatva's Joe McCambley shares lessons from 40 years in marketing, including how he builds teams, the mistakes he sees marketers make most often, and why measurement shapes everything. Read the full Q&A 👇 tatari.tv/insights/exclu…

Cannes is buzzing about streaming. But "streaming" means many things. And not all of it performs the same. The inventory most marketers skip — sponsorships — turns out to be some of the most efficient in TV. Yes, the CPMs are higher. But that's not the right metric to look at. Tatari's Sam Joachim breaks down the streaming numbers that might change how you think about H2 TV planning. digiday.com/sponsored/why-…

As brands and agencies flock to Cannes this week, CTV and programmatic are dominating conversations. But there's a number nobody's talking about on the Croisette: 25%. That's how much of the $90B TV market a DSP can actually reach. While programmatic gets most of the attention, it's only one piece of a much larger TV ecosystem. The majority of TV ad spend still happens outside programmatic pipes. Our CEO, Philip Inghelbrecht, breaks down what the TV market really looks like and why advertisers may be limiting their reach when they rely on programmatic alone. Read the full article: cynopsis.com/youre-not-buyi…

The 2026 @NBA Finals didn’t just deliver a championship to New York (finally). It delivered a championship-level opportunity for advertisers. 🏀 With 20.6M average viewers and the largest Finals audience since 1998, this year's championship series was a reminder of why live sports remain one of TV's most powerful stages for brands. See what that record-breaking viewership meant for advertisers during the games. Read the full breakdown 👇 tatari.tv/insights/why-t…

The Terminator had one job. Find Sarah Connor. The problem was that it didn't know which Sarah Connor. So it did what any advanced machine without real intelligence does: went through the phone book. That's not artificial intelligence. That's the A without the I. Sound familiar? It should. Every major ad tech platform is now touting "agentic AI." But what does that really mean? Our CEO, Philip Inghelbrecht, breaks down the truth about agentic AI, what separates real intelligence from automation, and what every advertiser should ask before believing the hype. adexchanger.com/content-studio…

A 25% lift in retail sales in 90 days. That’s the outcome Household helped deliver for one of their clients by combining the reach of linear TV with a location-based programmatic strategy, all powered by Tatari. Hear how Greg Schwartz, Founder of Household, approaches modern TV buying, measurement, and performance. Read the full case study: tatari.tv/case-studies/h…

Giving back is part of what brings our teams together ❤️ This week, Tatarians across our New York, Los Angeles, and San Francisco offices partnered with Project Sunshine to assemble activity kits for children with medical needs. A big thank you to everyone who volunteered their time to support this effort. It was great to see teams across offices come together around a shared goal and make a tangible impact for children who need it most. Interested in joining a team that values community, collaboration, and giving back? Explore our open roles 👇 tatari.tv/careers

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For a channel that’s supposedly "dying," TV keeps finding ways to drive results. In the latest episode of Shift Happens, Tatari’s Mike Fogarty joins DAC’s Nasser Sahlool to talk about why TV is alive, thriving, and more measurable than ever. Read the full recap and watch the full episode ⬇️ tatari.tv/insights/watch…

What happens when you give TV the green light? 🚦 New audiences, stronger performance across channels, and proof that TV can make every part of the media mix work harder. See how @GreenlightCard built a measurable, data-driven TV strategy. Read the full case study 👇 tatari.tv/case-studies/g…

Publishers sell only 35% of live event CTV inventory programmatically. The rest — the Super Bowl, the Oscars, Stranger Things — is sold direct. If your TV strategy lives entirely in a DSP, you're competing for a fraction of what TV actually offers. Tatari's Vicky Chang breaks down what a complete TV strategy actually looks like with @Adweek 👇 adweek.com/sponsored/how-…

At some point, performance marketers hit a ceiling. CPCs go up. Competition floods in. And suddenly "just spend more on search" isn't a strategy anymore. @Saatva hit that wall. So they made a bet on TV, built a measurement model to track it, and came out the other side with a business that could predict revenue from impressions. Saatva CMO Joe McCambley and Tatari's Mauricio Lizarazu broke down exactly how they did it at ANA Brand Masters. Read the recap and watch the full session 👇 tatari.tv/insights/watch…

Turns out the secret to growing a speaker brand isn't staying quiet. 🔊 By combining authentic outdoor storytelling with TV, @TurtleboxAudio expanded its reach, strengthened its identity, and saw average weekly sales grow 3x. See how the team approached TV with the same test-and-learn mindset that fueled its success in performance marketing. Read the full case study: tatari.tv/case-studies/t…

TV advertising has never offered more opportunities for agencies and their clients. It's also never been more confusing to execute. Linear or CTV? Direct or programmatic? Measurement feels like a black hole. Creative trafficking is a headache. And every vendor promises they've solved it. We've helped 80+ agencies make TV a measurable and scalable channel for their clients.  So we wrote down the process that actually works. From assessing where you start, to building the plan, running a pilot, measuring real outcomes, and making TV a repeatable part of your offering. Swipe through for the 7-step framework and download the full guide here 👇 tatari.tv/guides/the-ste…

What does a world-class marketing team actually look like in 2026? We asked someone building one. Victoria Vaynberg, Chief Marketing and Customer Officer at Nanit, chatted with us about hiring, AI, and why separating brand and performance teams too much can create problems. Three questions. No script. No spin. Read the latest installment in our CMO Q&A series 👇 tatari.tv/insights/exclu…