Terakeet @Terakeet

We are incredibly proud to announce that Terakeet has been named a finalist for the International PR Association (IPRA) Golden World Awards! 🏆 Helping global brands and leaders shape and strengthen their digital narratives is at the core of what we do. We're honored to see our team's strategic, results-driven work recognized on an international stage. Congratulations to our incredible team, and best of luck to all of this year's finalists! #Terakeet #IPRA #GoldenWorldAwards #ReputationManagement #BrandManagement #DigitalPR #CorporateReputation

We are wishing our employees, clients, and community a safe and wonderful Fourth of July weekend! 🇺🇲 In observance of the holiday, our offices will be closed today. #WeAreTerakeet

As brands face increasing threats from bad actors and digital adversaries, understanding the risks and strengthening your digital defenses has never been more important. That's why Matt Gorham believes Terakeet plays a critical role for today's global brands. Watch as he shares what drew him our organization: youtube.com/shorts/NgxjaQy… #Terakeet #Cybersecurity #FBI

Trust is built long before a customer makes a decision. Today, those decisions are shaped by what people see in search results and AI-powered experiences. At Terakeet, we help brands strengthen their reputations by improving visibility, correcting digital narratives, and ensuring accurate, trustworthy information appears where audiences are looking. #Terakeet #BrandTrust #ReputationManagement #SearchMarketing

At Terakeet, we believe our impact goes far beyond rankings and visibility. Every partnership is an opportunity to help ensure accurate, credible information rises above misinformation, outdated content, and online noise. As AI transforms how people discover, evaluate, and trust brands, shaping a trustworthy digital narrative has never been more important. Learn more about why we're passionate about the work we do: terakeet.com/blog/why-our-w… #Terakeet #ReputationManagement #BrandTrust #SearchMarketing

Starting a new role can feel overwhelming, but at Terakeet, the best way to succeed is to jump in. Whether you're just starting or looking for a fresh perspective, these insights are a reminder that growth happens when you lean in: bit.ly/4v8H3gj #WeAreTerakeet #CareerAdvice

Every brand's journey toward preferred online visibility looks different. Some organizations are focused on building a strong foundation. Others are responding to emerging challenges. And some are investing in long-term strategies to strengthen trust and visibility over time. The common thread? Reputation matters at every stage. At Terakeet, we help brands take a proactive approach to managing how they're represented across organic and AI search so they can stay ahead of whatever comes next. #Terakeet #ReputationManagement

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Prime Day 2026 — 4 days that signal the highest search volume moment for consumer research — is also a vital time for a strong brand reputation. With most consumers turning to AI tools for conducting research, brands must be present and maintain a positive reputation or be left out of the Amazon-fueled revenue surge. Expect consumers to ask, en masse, for product comparisons from tools like Google AI Mode, ChatGPT, Gemini, and others. Now, AI does much more than comparisons. It synthesizes brand narratives in real time, creating consensus around its claims and impacting your reputation in the process. This creates 3 AI-centric risks: 1. Brand controversy surfaces in AI answers 2. Unfavorable offering-related sentiment pops up in AI answers 3. Your brand gets excluded from the AI answers Each of these disqualifies brands from consideration and that's bad enough. Now compound that with the micro-damage done each individual time your brand appears in a negative light, perpetuating that story. The fact is, brands need to treat every day as Prime Day. That means building, maintaining, and monitoring your reputation landscape, addressing gaps, isolating threats, and seizing opportunities for narrative influence. Brands that internalize this thinking and prioritize action can win the day — whether Prime Day or a Wednesday. #Terakeet #ReputationManagement #PrimeDay

What excites our team about working at Terakeet? It's the opportunity to solve complex challenges, make a meaningful impact for some of the world's leading brands, and help shape the future of search and AI-driven experiences. But it's more than the work itself. It's the chance to build a rewarding career, continuously learn and grow, and collaborate with talented teammates who inspire each other every day. Hear directly from our employees about what makes life at Terakeet both challenging and rewarding. #Terakeet #Careers #CompanyCulture #DigitalMarketing

No two brands face the same reputation challenges. Why should their strategies look identical? Terakeet customizes every reputation management approach based on your unique goals, challenges, and current reputation footprint. From correcting misinformation to improving visibility in search and AI experiences, we help organizations proactively shape their digital presence. No matter where you are in your reputation journey, our team has seen it all, and we’re here to help achieve your goals. #Terakeet #ReputationManagement #GenerativeAI #SearchMarketing

At Terakeet, effective online reputation management is powered by the combination of advanced technology and human expertise. Our proprietary technology uncovers the data and insights brands need to understand their search and AI landscape. Paired with the experience of our reputation experts, we develop customized strategies that help organizations shape their digital narrative, strengthen trust, and protect brand perception. Because in today's search environment, the best outcomes come from the right technology in the hands of the skilled professionals. #Terakeet #ReputationManagement #BrandReputation #SearchMarketing

Today we celebrate Juneteenth and recognize its significance in honoring freedom and resilience. Terakeet’s offices will be closed in observance of the holiday. #WeAreTerakeet

Organic search is not losing relevance. It remains the primary way people discover information about brands, with billions of searches conducted every day. It also serves as a foundational source for the AI platforms and search experiences rapidly reshaping how people find answers. That’s why our Generative AI Optimization (GEO) strategy and technology are built to strengthen your presence across both organic and AI search. By influencing the information these platforms surface, we help you shape your narrative, increase control, and protect your reputation wherever audiences seek information. Learn more: bit.ly/4a5ECU5 #Terakeet #AISearch #GEO #SEO

Corporate reputation management is entering a new era. For years, organizations relied on public relations and search engine optimization to influence how they were perceived online. Today, AI-powered platforms such as Google Gemini, AI Mode, ChatGPT, and Perplexity are reshaping how information is surfaced, interpreted, and trusted. As a result, AI has fundamentally changed the reputation landscape. Read how the AI transformation is impacting corporate reputation and what brands can do in response: bit.ly/4utWOOx #Terakeet #ReputationManagement #CorporateReputation

Owned digital properties have become foundational reputation infrastructure. AI systems place significant weight on authoritative, attributable, and verifiable sources when generating responses. Content that contributes to understanding includes: -Corporate websites -Executive bios -Published interviews -Thought leadership articles -Investor communications -Podcast appearances -Keynote transcripts -Verified social profiles A strong, interconnected constellation of owned assets provides a network of factual consistency and narrative continuity for generative systems to draw from. #Terakeet #OwnedAssets #ReputationManagement #ExecutiveReputation

Fortune 1000 CEOs control just 43% of their Google page-one organic results. That means the majority of what stakeholders, investors, journalists, employees, and prospective customers see when they search for an executive is often shaped by third-party sources—not the executive or their company. In an era where search engines and AI platforms influence perception before conversations ever begin, executive visibility is a business imperative. #Terakeet #SearchMarketing #ReputationManagement #ExecutiveReputation

Customers, employees, investors, and regulators are all evaluating your brand in the same place: search and generative AI. This is fundamentally changing how trust is formed. In an article for Forbes Communications Council, Terakeet Chief Brand Officer Shannon Reedy explores what this means for brand leaders today. Here are her key takeaways: • Audiences have converged • Trust is cumulative • Search and AI act as validators • Reputation is now infrastructure • Consistency matters Building brand trust goes beyond controlling one message for one audience. Instead, brands need to build a unified, credible digital presence that stands up to scrutiny from all sides. Read the full post here: forbes.com/councils/forbe… #Terakeet #BrandReputation #BrandTrust

Your executive reputation is no longer defined solely by interviews, press releases, or speaking engagements. It's increasingly shaped by what appears when someone searches your name. Investors, customers, employees, journalists, and even AI systems often form their first impression from search results. Securing executive reputation in search requires brands to proactively build a digital presence that highlights expertise, leadership, credibility, and trust. This infographic breaks down the key steps leaders can take to strengthen their search presence. #Terakeet #ExecutiveReputation #PersonalBrand #ReputationManagement #SearchMarketing

Our in-house charity organization Cause For The Cuse is led by dedicated employees who volunteer their time every month. The Cause For The Cuse team brings together experts from across disciplines, all united by a shared mission: raising funds to support students in Syracuse schools. Through their commitment to organizing fundraising events, volunteering their time, and building partnerships with community donors, the Cause For The Cuse team is making a meaningful impact throughout our community. Learn more and follow their incredible work and learn more at causeforthecuse.org. #WeAreTerakeet

Nothing tells our story better than the voices of the clients we serve. Read firsthand how some of the World’s biggest brands have partnered with Terakeet to overcome challenges, unlock new opportunities, and achieve sustainable growth. We’re grateful for their trust and proud to be part of their success. bit.ly/3S6UAqD #CustomerStories #ReputationManagement #Terakeet