Ricky from Textonality @Textonality
Spanish Localization Copywriter🌐Sharing my experience & learnings about localization and copywriting. "Keep your brand global. Make your content local." textonality.com Joined September 2016-
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@_GinaTron I can help with that.
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@omgitsdef I'm a Spanish Copywriter and have a Premium Spotify account, if that helps.
@Sam_Lauron Thanks for sharing! I'll check them out for sure
The beauties of remote work. Today, Miami.
Halloween in countries where is not a strong tradition? Yes or no? I try to answer here: thetextonalitynewsletter.substack.com/p/trick-or-tre…
Don’t worry about having a super structured plan. Focus on working every day
2 - How do you balance your creativity to keep it thriving?
-Different industries (over the last few months, I've worked for tech, sports, and travel companies). -Different tasks (from reviewing to marketing copy, UX writing, or more strategic work). -Different challenges (writing for various media, focusing on sales or branding).
Why do I combine in-house work with freelance projects? Because I need it. My creativity craves it. 👇
Sometimes, localization is as simple as sounding natural.
Translation gets you to be understood by your audience in another county. Localization gets you to really connect with that audience.
@c_isabelromero Claro! Cuando estés por aquí me dices y montamos algo
@johnyunker Also the "go", even if is understood, could be translated to make it fully localized. Also for the headline, just the first word should be capitalized. Maybe we need a bit more than 15.
Unpopular opinion: You don’t need to be native/bilingual in one languages to use it in your communications. Fun fact: I wasn't able to hold a conversation in English until way after I finished university.
Localization isn't just about words; it's also about visual elements like graphics and colors. It's a holistic approach to communication.
True story
Unpopular opinion: sometimes, "today" is not the best day to start. Neither tomorrow nor yesterday. It's okay to have your time to plan.
What bookstores can tell you about a country, a life experience and a Pullitzter writer... all in my latest newsletter. thetextonalitynewsletter.substack.com
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