The Digital Marketing Aptitude Test @The_DMAT

Global Industry Council Member Iva Obrovac says “all digital marketers, project managers, product managers, account managers, etc, need to have a basic knowledge of all different segments of digital marketing. Watch the full interview here: bit.ly/3lMDyuQ

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In 2020 18% of all retail sales were made through E-commerce. So, we caught up with who better to speak to than Director of E-commerce Strategy for Group M, Kelly Miller. Kelly outlined ways the industry has changed over the last 5-years. Read More: bit.ly/3G9LdLB

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Clare Trafankowska, MD at iProsepect SA & Vizeum SA, believes that many marketers are struggling with measurement. Companies shouldn’t be “doing digital” because they know they should, but rather because it can create impact. Find from Clare : bit.ly/3xk1ieB

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Friendly career advice: “Know why you’re doing what you’re doing. It’s probably one of the single hardest things to do. But, it’s also the single most important.” - Carlos Menezes Want to hear career advice from other leaders? Follow the link below ↓ bit.ly/3nJ9wtF

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Introducing our next Global Industry Council Member, Clare Trafankowska. The Global Industry Council is a collection of 9 leading digital marketers from 7 countries and 4 continents. Find out more about the GIC: bit.ly/3EL6Ocu

Introducing Global Industry Council Member, Carlos Menezes. The Global Industry Council is a collection of 9 leading marketers from 7 countries. They have shared their expertise to ensure that the DMAT accurately represents the industry. Find out more bit.ly/2XquFhO

If you’re wanting to drive long-term growth in your business, you need to understand how SEO works. The best way to do that is by learning from leaders in the space, and we’re here to help with that. Here is a list of SEO experts for you: @jdevalk @dannysullivan @neilpatel

Here are 3 easy listening and value-packed podcasts to keep you updated, inspired and making sure you learn something new while you work. @neilpatel - bit.ly/2YtMnBe @_askgaryvee - bit.ly/3AmtY6m @DouglasBurdett - apple.co/3ahjivi

How do you get started on effective brand communication: 1. Figure who you are - What is your why? What does your brand stand for? 2. What is your unique selling point that motivates your audience to choose your brand? Find further information here: bit.ly/2YfqHcp

Digital Marketing provides people previously excluded with more opportunities, and as a result, it can help build economies. GAC member, Donna Falloon, wrote about how digital marketing can contribute to developing countries. Read full article: bit.ly/2Y1RUyZ

What can you do to make sure that you’re a top candidate when applying for a job or hunting for that promotion? Effective signaling can help your case. This isn’t one you want to miss from Council Member, Caitlin Ferreira. Read the full article: bit.ly/2XNQRm7

How do you compile a digital marketing strategy that is industry standard and keeps you competitive? Find the answers in our resource bank, go through marketing strategies from a foundational level to an advanced level. Visit the resource bank: bit.ly/2XyUD2P

A career in Digital marketing is accessible to people from around the world. Read the article by our Global Academic Council Member, Donna Falloon, on how digital marketing can uplift developing countries. Read full article: bit.ly/2XpaqAv

We’ve gathered top resources from the web, based on your current level of proficiency from foundational to advanced level. Visit the resource bank and learn from the resources right for you: bit.ly/3Ad4Y2t

The Directed Learning Beta is live! Registered participants have the opportunity to access personalised learning resources based on their own assessment data. This guarantees that they become more knowledgeable digital marketers.

1 day to go before the Directed Learning Beta goes live! You won’t just gain insights into your digital marketing skills, but you’ll also be provided with resources on how you can improve those skills. This is your last chance to sign up: bit.ly/2WEVWfK

We sat with Global Academic Council member, Flavio Tiago, to discuss why assessments and benchmarks need to be used in businesses. Read the full article: bit.ly/3zx0cfC

How can you remove uncertainty and focus on hiring for culture fit? Easy...an objective screening assessment that levels the playing field and avoids the human bias we all have. Interested in learning more? Visit our website: bit.ly/3yhjPaj

Pre-register for Directed Learning Beta going live on 1 September. It promises to provide personalised resources based on your assessment data to ensure that you cut out wasted time learning from irrelevant resources on the internet! Pre-register bit.ly/3kfWTTF

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