Get Your Saturdays Back. CEO & Co-Owner of Waterloo Turf. Now awarding franchise locations.waterlooturf.com/own-a-franchis… Austin, TXJoined December 2024
Thinking about taking X seriously now that I don’t only get rage bait in my feed:
> Grew up on a horse farm in Ohio.
> Family House burnt down while in High School. Everyone safe in my family but lost everything: Photos, heirlooms, etc. The only thing that made it was a Bible.
> Had multiple D1 offers to play football, decided to play D3 at Wheaton College IL as the coaches and players seemed like men I’d want to become one day.
> Met my wife at Wheaton, got married at 22 right after graduating.
> Moved to San Francisco after graduating and got into tech sales.
> Moved to Austin TX in 2017 and began buying residential properties. This was my first taste of investing.
> Joined WeWork right after peak valuation. Started the access subscription product with 3 other employees. Grew the product to 120m in 15 months. Got managed out.
> Began investing in businesses as I no longer wanted to work for someone who could fire or demote me on any given day.
> Lost my father when I was 29, he found out he had cancer two months before he passed. Made a tremendous impact on the urgency I currently have within life.
> Became interested in Artificial Turf as a category. Spoke with many different turf companies about franchising their buisness over the course of a year. Met the founder of Waterloo Turf through a church group and it checked all the right boxes.
> Partnered with the founder of Waterloo Turf to franchise the business, raised a growth round with a handful of strategic individuals and FOs.
> Currently 32, CEO of Waterloo Turf, working to grow the brand nationally by focusing on franchise owner profitability. Married 10 years to my wife, with 5 kids under 6 years old. Deacon at my church and counseling pre-marital and newly married couples. Unsuccessfully attempting to exit my residential real estate portfolio. And have learned many lessons around running a franchisor and multi-location service biz.
I’m on X to talk people out of moving to a farm, and hopefully(!) build relationships with others who want to achieve greatness in all areas of their life.
False alarm.
It looks like I will not be exiting my residential real estate this year.
A house I own is in a condominium and the HOA failed to tell its members that our entire neighborhood was placed on the no lend list by Fannie Mae/Freddie Mac a few months ago.
Looks like I chased a good tenant off just to refill.
Reason number 10k not to do residential real estate.
A few lessons I’ve learned about franchising since launching Waterloo Turf:
Franchise owner profitability is the MOST important thing.
Closely followed (and related) is franchise owner fit/selection.
Stakeholder management is huge as franchisors have customers of their brand, employees, vendors, franchisees, potentially brokers, and investors who are all important to the success of the brand.
This takes a lot of capital. It’s not worth franchising a business if you aren’t trying to go big.
My latest onboarding method for new employees to speed up training:
I started provisioning all tech, training, onboarding materials to all new hires at the point of signing the offer letter.
I invite them to internal and external meetings their role would be relevant for.
Sometimes this is 2-4 weeks before their start date.
While I have never explicitly asked anyone to onboard, train, or participate in meetings - everyone so far has at some level and it tremendously accelerates the rate the business moves.
This year I will officially be exited out of my rental real estate portfolio.
At one point I had ~5 houses I was renting with plans to scale to 25.
I realized rental real estate is a terrible trade to generate cash.
Even though I’ve made money on every house, I could have achieved a much higher return with less or no debt in business.
The only way to make it make sense is if you raise a fund and take fees along the way.
Starting a business is superior in every way if the goal is to generate income.
You can rent a $2.4 million house in Irvine, CA for $5,700. Let me know how that makes sense.
Mortgage payment would be $16,000 a month. Prop tax is $2,580 a month, insurance and HOA is $969.
With the cost of maintenance, you basically lose money even if you buy it all cash.
Unsure when or how it happened, but it seems very normal these days to workout and work the business for 3 hours before the average office worker clocks in.
Reason number #657 not to get into residential rentals:
The vast majority of state and local judges are extremely tenant-friendly.
Who cares what the lease actually says when a judge will only see you as predatory and greedy?
Genuinely curious:
3 months ago a BUNCH of people were burying hours into building things in AI while posting something along the lines of “Big Things Coming..”
I’ve only seen maybe 2 people actually ship any product of service - why? What happened to what everyone was working on?
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