Tony Ulwick @Ulwick
Strategyn founder, pioneer of Jobs-to-be-Done #JTBD Theory, inventor of Outcome-Driven Innovation. Get a free copy of my book: https://t.co/48dCsYtglz strategyn.com Pompano Beach, FL Joined November 2009-
Tweets1K
-
Followers5K
-
Following346
-
Likes288
@PawelHuryn Thank you Pawel for the opportunity to explain Jobs-to-be-Done Theory, the Outcome-Driven Innovation process and the ODIpro innovation strategy platform to your audience. I hope it leads to many new product successes.
“I never thought Jobs-to-be-Done and the ODI process could be explained that easily.”
I'm excited to share a Jobs-to-be-Done Masterclass with @Ulwick and Sabeen Sattar. In this episode, we discussed: - (01:14) JTBD and Outcome-Driven Innovation - (24:20) A practical step-by-step example - (33:54) Q&A I never thought the Jobs-to-be-Done and the ODI process could
Save the date: August 23rd at 1:30pm ET! Don't miss our next Master Class with Tony @Ulwick of @Strategyn and Dominick Bizzarro of @MVPHealthCare, where you'll discover the strategies to revolutionize your business and drive results. Register today! hubs.ly/Q01X9QV90
How to become customer-centric. Don’t miss this event!!
Join our Master Class on August 23rd at 1:30 p ET, and discover strategies for building a customer-centric culture from Tony Ulwick (@Ulwick) of @Strategyn and Dominick Bizzarro of @MVPHealthCare as they share real-world examples and more. Register today! hubs.ly/Q01X9pPp0
9. Jobs to Be Done: Theory to Practice by @Ulwick Tip: Tony invited the Jobs to be Done theory. People don't buy products. They "hire" them to do jobs. This book will teach you everything you need to know. Free book: jobs-to-be-done-book.com
Check out this video of @Ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
3. 10 of my favorite PM templates and frameworks by Shyvee Shi: lnkd.in/gMaQFK3E 4. 350+ UX research questions (super-helpful for PMs): lnkd.in/g7PKh36d 5. Jobs-to-be-Done. Free audiobook and PDF by @Ulwick: lnkd.in/dHtNFWh2
@PawelHuryn Thank you Pawel for the shout out. I appreciate it.
@imMonkeyInSpace @nurijanian Steve Jobs is saying people don’t know what SOLUTIONS they want. Which is true. But solutions aren’t needs. Solutions satisfy needs. People do know what needs they have when trying to get a job done. This 8-minute video helps to explain the mindset. strategyn.com/jobs-to-be-don…
@imMonkeyInSpace @nurijanian No problem. There are a number of articles on my Medium page at jobs-to-be-done.com They explain the approach from a number of angles. I hope they contribute to your success.
@AshleyAitken Exactly! But use #DiscoveryDrivenPlanning (the original by @rgmcgrath from the 90's) and @Pretotyping. And use @Ulwick's approach to #JobsToBeDone for your insights on what to try, and your decision criteria. Doing this will give you massive advantages in speed & impact!
Check out this video of @Ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: buff.ly/2qXleD0. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
Jobs-to-be-done should be the first tool you use when building a new product. JTBD helps understand both the user's specific goal ("job") and the thought processes that would lead that user to "hire" a product to complete the job.
Don't miss Tony Ulwick @Ulwick on the most recent Product Quest Podcast. It's a great trip, beginning with the roots of ODI, foundations of the process & how @Strategyn is focused on the future of helping companies to better innovate productquestpodcast.com
What is Jobs-to-be-Done? Invest 8 minutes and learn how to think about markets, needs, opportunities, and segments through a customer lens, e.g., an outside-in perspective, not inside-out. m.youtube.com/watch?v=Et4H4T… #customercentricity #customerexperience #strategy #innovation
Check out this video of @Ulwick's talk on Jobs to Be Done from @LeanProdMeetup: buff.ly/3JvMA9z. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: buff.ly/2NskTkQ
@mgiorgetti The challenge is moving people from a a solution-space, ideas-first mindset to a problem-space, needs-first mindset. It requires a different perspective.
Paweł Huryn @PawelHuryn
86K Followers 419 Following AI PM | Deep research. I build, test, then teach. 130K+ subscribe → https://t.co/Tpe2QTFxY2
George from 🕹prodm... @nurijanian
79K Followers 2K Following Can I make everyone a great product manager? I will do my best | Get my AI PM OS ⬇️
Katelyn Bourgoin 🧠 @KateBour
147K Followers 992 Following Idea owners get richer // Founder of @beunignorable, the Ownable Ideas agency
Alex Osterwalder🇨�... @AlexOsterwalder
107K Followers 282 Following Founder https://t.co/YUON2gPUF9. Author. Becoming who I want to be a bit more every day. Passionate about guiding people to discover stuff. ❤️🏔⛷🇨🇭
April Dunford @aprildunford
60K Followers 9K Following Positioning for tech companies. Not active on X - find me on LinkedIn. Newsletter - https://t.co/B3izx2C0hp Podcast - https://t.co/MPmm6CBUWA
Tiago Forte @fortelabs
157K Followers 3K Following The Second Brain Guy | Learn how to build one: https://t.co/vPhQg4soKp | Writing: https://t.co/x2KgFyuwlk | Videos: https://t.co/7LdtbIvWHw
Max SimobMetall @maxsimobmetall
107 Followers 4K Following
Divya T @DivTall
21 Followers 308 Following Paradigms are shifting. Building something new in FinTech.
Rashit @RashitAptras
2 Followers 84 Following
David Isaac @DavidIs50311060
2 Followers 18 Following
AIPath.one @AIPath_one
11 Followers 44 Following AI for Growth Strategy Research and Testing - Decision Intelligence for the C-Suite. AIPath has won the (USD 1 Mn) AI Agents Global Challenge!
Marte Kjørstad @MarteKjorstad
1K Followers 2K Following Produkt- og tjenesteutvikling | smidig | Design Thinking | workshopfasilitering | bærekraft | markedsføring
Arne Jenssen @arnejenssen
660 Followers 2K Following Software entrepreneur, solutions architect and full-stack developer
Lucas dos Santos @Ldo41851483
0 Followers 152 Following
Zziwa Donmiles Keny @DonmilesZziwa
14 Followers 260 Following Biomedical laboratory technologist💉💉 with focus in the diagnosis of food animal diseases with the zeal to promote one health.
Rodrigo Bezerra @rodrigosilva
278 Followers 1K Following
Tudor Juravlea @TudorJuravlea
986 Followers 4K Following lean UX, design thinking methods, community building, cultural anthropology, social change, innovation, photography
Emprende & Gestiona @xGestionar
39 Followers 394 Following ¡Impulsa tu micropyme o negocio! ➡️ Únete al foro...
Addison @yagawanaom96213
200 Followers 6K Following Lawyer by day | True crime podcaster by night ⚖️🎙️
RZimath @REZimath
0 Followers 24 Following
Kieran Fegan @KFegan
2K Followers 5K Following Commercialising research and deep tech | Customer discovery, market validation and funding readiness.
Es Ahmed @maxwell_da11348
1 Followers 80 Following
Frederic Babin @Fhaster97
0 Followers 11 Following
Edgar Soto Segura @EdgarSotoSegura
63 Followers 683 Following AI Software development | Product engineering | SaaS builder | Indie hacker in progress
Xoutne @Xoutne5779
30 Followers 2K Following
Ylinih @Ylinih24029
28 Followers 1K Following
Anes Rachid @AnesRachid1
75 Followers 466 Following Current affairs, podcast, and radio enthusiast. Weekdays: Economic Development/Innovation & Tech Professional. Weekends: Avid Hiker, (Ice) Fishing, and Kayaker
Product Management St... @prodmanstories
1 Followers 31 Following Bite-sized Product Management Lessons
chatwithAI @qkzhao
279 Followers 552 Following 创过业，读过博，卖过公司，搞过数据和算法，持续学习 探索AI应用，出海应用，agent和embodied AI。 广交朋友，重仓AI。
Matthias Stegmeier @matthias_ux
51 Followers 353 Following User Experience Designer from Germany. „I solve problems with design methods and help humans complete their tasks with a great user experience“
My Name @smog7108
1 Followers 31 Following
Chelsea Inn @chelseainn123
260 Followers 8K Following Offering the best alternative to expensive hotels in Accra.
Theighn @Theighnmoqe
30 Followers 718 Following
reserved @reserved933571
31 Followers 4K Following
Nishant Mehta @MehtaCognition
107 Followers 2K Following Leading MehtaCognition, a management consultancy and coach serving leaders of education, nonprofits, and companies wishing to build their strategic muscle.
Dean Marshall @Dean_Marshall25
1 Followers 94 Following
Just a Contrarian @i_m_contrarian
106 Followers 772 Following
Architect @1architect
34 Followers 553 Following
basil aleuoda @aleuoda19336
2 Followers 54 Following
Beth @Beth50489883659
2 Followers 79 Following
John Cutler @johncutlefish
117K Followers 10 Following I like the beautiful mess of product development.| newsletter: https://t.co/tCLvCkCdiS
Marc Andreessen 🇺�... @pmarca
4.3M Followers 32K Following You’re not talking to someone who woke up a loser. That loser attitude, that loser premise makes no sense to me.
Harvard Business Revi... @HarvardBiz
5.6M Followers 197 Following The best ideas in business and management to help people, organizations, and economies work better.
Alex Osterwalder🇨�... @AlexOsterwalder
107K Followers 282 Following Founder https://t.co/YUON2gPUF9. Author. Becoming who I want to be a bit more every day. Passionate about guiding people to discover stuff. ❤️🏔⛷🇨🇭
Jason Fried @jasonfried
2.8M Followers 247 Following Started & runs 37signals (makers of Basecamp, HEY, and ONCE). Non-serial entrepreneur, serial author. DM or email me at [email protected].
Rowan Cheung @rowancheung
593K Followers 566 Following Founder of the world’s most read daily AI newsletter @therundownai. Sharing the latest developments in the world of artificial intelligence.
Dan Rockwell @Leadershipfreak
313K Followers 136K Following When you follow me I hope you say that guy made my life better. Top 50 Leadership Expert. Top 30 Leader in Business. Prolific blogger. Co-author of The Vagrant.
Sabina Nawaz @sabinanawaz
14K Followers 14K Following Global #CEO Coach, keynote & @TEDx speaker, columnist @Forbes, @Inc, & @HarvardBiz. An uncommon coach for uncommon leaders.
Gianpiero Petriglieri @gpetriglieri
18K Followers 1K Following Author. Management prof at @insead. Sicilian in France. Research and reflections on leadership, learning, and mobility at work. Pictures of food = endorsements.
Roger L. Martin @RogerLMartin
34K Followers 6K Following Thinker, author, strategist, advisor, & author of Playing to Win
Mark Littlewood @BoSC... @MarkLittlewood
4K Followers 684 Following Business of Software Conferences. SaaS Conferences. He/him. 🌶♠️🏳️🌈🏳️⚧️🇪🇺🦞
Bob Morris @digitalquotient
2K Followers 2K Following Managing Partner, Bravery / M&A Advisor / Digital Innovation Lead / Exited Co-Founder, CEO, Trade to @ICFNext
Hamish Coventry @HamishCoventry
174 Followers 1K Following Product Designer, Illustrator, film buff and on the search for those music gems.
Wendy Y. Feher ( :D ,... @wendyyanofeher
266 Followers 105 Following Leadership development, social impact, innovation
Jasleen Kaur @Jasleen_A_Kaur
72 Followers 141 Following Assistant Editor, language enthusiast, tea addict
Matt Gunson (self-ver... @MatthewGunson
400 Followers 226 Following BFA+MBA | #JTBD | GSW | Pro-Democracy | UXR | Google
Mark Schaefer @markwschaefer
159K Followers 25K Following Keynote speaker, futurist, consultant, college educator, author of 12 books including "KNOWN" "Marketing Rebellion," "Belonging to the Brand," and "Audacious."
IDEA BITE PRESS @IDEABITEPRESS
43 Followers 116 Following Micro-Publisher. Books on strategy, innovation, leadership, marketing and art. Founded 2013
Andrea Rubik @andrearubik_
443 Followers 858 Following Co-Founder & CEO @resyfy | Board President @WDSwitzerland
James Comey @Comey
1.1M Followers 31 Following Author of legal thrillers (latest, FDR Drive, out May 20th). Husband, father, pop. Lawyer, teacher, speaker. Taller and funnier in person.
We Kill Plants @wekillplants
1 Followers 9 Following
Wil Pannell @wilpannell
397 Followers 1K Following Evolving high performing teams, bottom-line impacts, and satisfied customers: JTBD/Optimizely/DDD/Event Storming/Wardley Maps/Team Topologies/XP/BDD/CD/DevOps.
Alan Cooper @MrAlanCooper
40K Followers 2K Following @[email protected] Trying to be a Good Ancestor. Founder of @Cooper, 'Father of Visual Basic,' inventor of design personas, blowhard curmudgeon
Paul Thoresen @surveyguy2
15K Followers 16K Following Not a socialist. More of a centrist JFK Democrat as opposed to a modern progressive. AKA Left of center moderate with some decidedly very Libertarian leanings.
Maria Augusta @maria_augusta
1K Followers 548 Following Acredito nas pessoas e na possibilidade em se ter um mundo mais justo e fraterno.
Michele Hansen @mjwhansen
8K Followers 1K Following CEO & Co-Founder @Geocodio. Author, Deploy Empathy. @softwaresocialpod
Rod Phillips @Rod_Phillips
5K Followers 4K Following Co-Founder of Liquify.ca, Liquor Industry Veteran with lots of lessons to share, husband, dad & the DorkUnCorked.
Jonathan @sovsetog
210 Followers 209 Following service designer working in raleigh; SCAD grad service design alum; views my own
Mark Gillett @magillett
1K Followers 1K Following Passionate about building companies, leaders & adaptive organizations at scale. Now:Silver Lake. Then:COO @Skype & SVP #MSFT. Personal views - opinions my own.
tania morra @taniamorra
106 Followers 193 Following UX & digital designer / strategist | Focused on #video #madeinitaly exploring #socialinnovation #wearabletech
Michael DeMolina @MichaelDeMolina
13K Followers 14K Following ~Trauma Resolution Coach for Executives ~International Trainer: NLP, EFT & Energy Psych ~Founder & President of Wisdom Traditions Integrative Behavioral Health
InnovaScape @innova_scape
6K Followers 47 Following following innovation in the digital economy landscape. Chief Editor @dparente
Sarah_Halford @sarahhalford7
6K Followers 4K Following Oncologist, Head of Medical Sciences, Centre for Drug Development @CR_UK, @CRUKresearch, @NHSBartsHealth, https://t.co/SYLI4wHjdc views my own
Stefan Brunner @stefbrunner
1K Followers 5K Following Entrepreneur & Investor | Co-founder @bexiocom SaaS Accounting. Previously founded iBROWS @PwC_Digital_CH
Wendy Sue Noah @WendySueNoah
20K Followers 19K Following Fellow at TeachStart, Brand Ambassador, Single Mom to 5 amazing young adults, Launched @Match in '95 in a San Fran basement!
Annette Franz @annettefranz
25K Followers 16K Following CEO @CXJourney Inc. | Consultant, #KeynoteSpeaker, #Author | #culture #leadership #employeeexperience #customerexperience
Dave O'Callaghan @OCallaghanDavid
1K Followers 1K Following Freelance Designer Prev @lynqai @vidiQ @buffer. Sharing simple actionable advice on finding demand and building great products.
Yodit B @yoditstanton
6K Followers 834 Following Founder and Chief Unicorn @OpenSensorsio Internet Of Things, Software and Data. Organises @WomenInData
Sherwette @Sherwette
449 Followers 482 Following I am a writer, business consultant, and artist, who is obsessed with consumer psychology. I tweet about customer experience, research, and copywriting.
Sonicviz 🎶 @sonicviz
963 Followers 1K Following Tech @ https://t.co/F206PxHq7k Music @ https://t.co/uTLQQJ9yS9 https://t.co/qj3YHBkRpM https://t.co/5a9binTZlW. https://t.co/nYhZOyQi7z
Suren Pillay @5ur3n
779 Followers 825 Following Building next-gen banking products with #JTBD, #DesignThinking, #Agile, #DevOps, #AI & #Data. Chief Architect at Absa/Barclays Africa CIB but views are my own.
Chris Naylor @chris_naylor
1K Followers 5K Following @atlassian. Ex: Regional Design Practice Director @fjordnet + @BCGDV. I have a lot of tabs open right now.
Mandy McEwen @MandyModGirl
83K Followers 77K Following Building lucrative personal brands for CEOs . LinkedIn speaker & consultant. Coach @ The Next Wave. Pod co-host. Founder at Luminetics + @ModGirlMktg. Nomad ✈️
Matthew Toren @matthewtoren
173K Followers 139K Following #Entrepreneur, #Investor, #Influencer and ADDICTED to #Pickleball 5.0 - Best Selling #SmallBusiness Author - Founder @YoungEnt, @Kidpreneurs and many more
Shana Haynie @ArtworksByShana
17K Followers 16K Following Former #CoFounder at @vulpineinteract + #DemandGeneration #Director @HearstBayArea. Current #HeadofContent @Unit21Inc. #INFJ
Shivaune Field @Shivaune
16K Followers 886 Following Forbes Aus Business Journalist. Writer. Systems Thinker. Speaker. PhD Candidate. MBA. Behavioral Scientist. Fmr @Bloomberg. Aussie 🇦🇺
Jaime Levy @JaimeRLevy
4K Followers 228 Following Me = UX strategist, author of UX Strategy and FORMER TWITTER USER. Please follow me on LinkedIn instead! https://t.co/498wQCcPGS
#WinnieSun ☀️ @winniesun
289K Followers 220K Following Wealth Whisperer 🎉 @CNBC @Forbes @NASDAQ, 🌟Virtual Keynote Speaker | Fin Pro 💡Brands 🔥 #WinnieSun chat Wed 11a PT ✈️ #travel #SMT #TV #CNBCFACouncil
Trends for United States
You might like
