Beat Walther @Vendbridge

Vendbridge spins ideas to growth through customer focus. Innovation and Value Proposition for companies and startups. Leading in Jobs-to-be-done. vendbridge.com Zürich Joined March 2012

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Beat Walther @Vendbridge

a year ago

@JeffBezos

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Beat Walther @Vendbridge

3 years ago

@SmuldersStefan send

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The Say-Do Gap in sustainability The call for sustainability feels like the call for digitalization some years ago: It has become a must. Corporates are eager: They establish CO2 reporting systems, set ambitious targets and initiate programs to reduce sc…lnkd.in/ewW8Yrqs

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Beat Walther @Vendbridge

3 years ago

What I learnt in the startup world also works in growth & innovation in the established corporate world. Apply a science-based data driven approach with clear hypothesis to understand customer needs and design business models & so…lnkd.in/edSvXtEY lnkd.in/eXR6BuUh

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Beat Walther @Vendbridge

3 years ago

I have unfair insights knowing the results Yann talks about. It’s Magic and just the beginning lnkd.in/epm8hQWx

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Beat Walther @Vendbridge

3 years ago

See what others don't see! Listen to my business partner Yann Wermuth from Vendbridge AG taking about one of our #jtbd projects in the #automotive industry. Find out a problem all of you have when sitting in a car (I won't tell). Why has the problem no…lnkd.in/efGyDY2x

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Beat Walther @Vendbridge

3 years ago

Don't fall into the solution trap! To accelerate short- and mid-term growth, many company push the solution - and forget the step before: What does the customer really want? Instead of promising to solve a problem, sales campaigns talk feature languag…lnkd.in/ejDVth6b

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Beat Walther @Vendbridge

3 years ago

@KyivPost Kherson

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Beat Walther @Vendbridge

3 years ago

Sustainability: Eager Corporates. Stubborn Customers! #netzero targets of corporate will be illusionary if customers don't embrace all the good sustainable solutions launched. And this seems real, as we have seen in recent three #sustainability projects…lnkd.in/e4Dfi2hR

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Beat Walther @Vendbridge

3 years ago

A role model of a founder team that believes in their idea and single-mindedly crosses boundaries. As their advisor, I am proud what they have achieved. And happy for the startup eco system like Innosuisse, MassChallenge Switzerland and many others believ…lnkd.in/eVKQaCAf

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Beat Walther @Vendbridge

3 years ago

We humans tend to make the same mistakes over and over: It's called cognitive biases in decision making. The biggest success killer when designing growth initiatives (new products, #innovations , marketing campaigns) Listen here about the 5 key biases i…lnkd.in/eyZvi_YZ

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Beat Walther @Vendbridge

3 years ago

Eye opener inspiration workshop inspiring 50 people how to find customer needs and turn them into business-building ideas. It‘s incredible how #jtbd Jobs-be-done is powerful to switch the perspective from inside-out to outside-in. Good vibes due the b…lnkd.in/eb8CQikB

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Beat Walther @Vendbridge

3 years ago

Streamline your project portfolio from the customer perspective. And get more bang for the buck. Learn about two proven tools how to do this: @JimKalbach #jobstobedone Canvas and Vendbridge AG #jtbd need hierarchy. Two tools devel…lnkd.in/eFWhXm84 lnkd.in/eY2GgaVj

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Beat Walther @Vendbridge

3 years ago

It's alright to fall in love with your solution – if you know it really solves a customer problem. That's a solution you should and have every right to fall in love with! #innovation #jtbd

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Beat Walther @Vendbridge

3 years ago

«Take the customer perspective»! So easy to say, so difficult to do. But crucial when developing growth measures like accelerating #sales, developing #newproducts or creating future #innovations. Join @JimKalbach and myself in a f…lnkd.in/eqVVyjKT lnkd.in/eY2GgaVj

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Beat Walther @Vendbridge

4 years ago

Are you on a growth mission? Then you know: Hitting the unmet customer needs is critical for your success. But customers needs are fuzzy, changing all the time and difficult to pin down. This opens the door to biases, lenghty discussions and hesitations…lnkd.in/dnmchv_y

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Shreyas Doshi @shreyas

4 years ago

Failure is the absolute worst way to learn something and sadly so many people spend their entire lives under the illusion that failure is the best way to learn anything.

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Beat Walther @Vendbridge

4 years ago

Fuzzy search fields leads to an ocean of ideas! The process from idea to a scaled business is broken. That's how it is often done: 1. Companies start with a search field, fuzzily defined 2. Jump to solution mode and brainstorm ideas with a product focus…lnkd.in/ese9RURB