Visually.io @Visuallyio
Visually is the leading AI-powered A/B testing and personalization platform for Shopify. We make it ridiculously fast & simple to discover hidden revenue. Visually.io Joined April 2023-
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A @Shopify brand increased conversion rate by +4.8% with a FUN cart tweak: 🎉 Added confetti when the free shipping threshold was reached. That’s it. WHY IT WORKS: This small celebratory effect: → Makes the shopper feel rewarded → Draws attention to positive cart messages → Builds momentum toward checkout Takes minutes to A/B test with @Visuallyio Try for free: bit.ly/visuallyio
Your Email is segmented. But is your SITE❓ - New customers - VIPs - Cart abandoners All treated differently in your emails. Then they land on the website and everyone sees the exact same experience. → Huge missed opportunity On September 16, our VP of Growth Marc Adelman is joining Anthony Morgan, CEO of Enavi, for a practical, no-fluff session on: → What on-site segmentation should look like. They’ll show how to turn customer data into on-site experiences that convert. 2 months to Black Friday. Time to get ready! ***Wednesday, September 16*** 2 PM EDT / 11 AM PDT RSVP link in the first comment.
A @Shopify brand increased email subscribers by 24% with one simple TWEAK. 💰 Put “Get XX% off” in the popup CTA That’s it. WHY IT WORKS: A generic CTA asks for action. “Get XX% off” gives a reason to act. → Clear value → Immediate incentive Takes minutes to A/B test with @Visuallyio Try for free: bit.ly/visuallyio
A @Shopify brand lifted revenue by more than 10% by removing their checkout upsell. Yes, removing it. It’s easy to assume that showing one more product at checkout will automatically drive more revenue. But checkout has a pretty simple job: help the customer finish the purchase. A large or attention-grabbing upsell near the final CTA can create friction at the wrong moment. And sometimes, that friction costs more than the upsell makes. That’s what happened here. The simpler checkout won, with a 10%+ lift in revenue. So don’t assume an upsell is working just because it’s there. Test it. With @Visuallyio, you can test different checkout upsells, placements, layouts, and recommendation strategies in minutes. Would you test removing yours?
@DollarShaveClub didn’t just succeed in DTC. They helped redefine an entire category. This team knows e-commerce inside and out. So we LOVED hearing this from them: → “Visually Copilot (AI) is slick” → “allows us to generate tests much faster” → “less engineering involvement” That’s exactly what @Visuallyio is built to deliver: 1) More tests 2) Easier & faster execution 3) Fewer resources needed Charlie Simpson and team, thanks for the support. More to come ⚡
A @Shopify brand lifted CR +5% by changing THI$ in the PDP subscription section: 💰 Showing savings in $ instead of % That’s it. WHY IT WORKS: % can feel abstract. $ feels real. → No mental math → The savings feel more tangible PRO TIPS 1) % often wins when the $ saving feels small. Don’t assume. Test both. 2) Test it sitewide, across ALL discount messaging. 3) Find your winner before BFCM. Takes minutes to A/B test with @Visuallyio Try for free: bit.ly/visuallyio
A @Shopify brand increased CR +6.9% by adding ONE reminder to the cart: ❗That these items might sell out. That’s it. WHY IT WORKS: Shoppers already know things sell out. But a reminder right above the items they want makes the risk feel real. → Creates urgency without a discount → Makes buying NOW feel smarter Takes minutes to A/B test with @Visuallyio Try for free: bit.ly/visuallyio
A Shopify brand lifted CR +10.6% for cart abandoners by adding ONE thing. 💡 A cart reminder on the homepage. That’s it. WHY IT WORKS: Shoppers get distracted. Showing them their cart items can: - Remind them what they wanted - Create a sense of “unfinished business” - Shorten the path to checkout Keep intent alive → turn more carts into orders. Takes minutes to A/B test with Visually Copilot.
A @Shopify apparel brand increased CR +4.8% by adding ONE thing. The model’s height and size. That’s it. WHY IT WORKS: It answers the biggest question shoppers have: “How will this look on me?” - Too short? Too long? - Too tight? Too loose? The model’s height + size gives shoppers a reference point to compare against themselves. Less guessing → more confidence → more sales. Takes minutes to A/B test with @Visuallyio. Try for free: bit.ly/visuallyio
13.3% more revenue and 7,009% ROI 😱 @RevantOptics, the sustainable premium eyewear brand, had a challenge. Their model is different: They sell replacements, not full products, so there was no CRO playbook to follow. And their first A/B testing tool couldn’t keep up. >> Tests broke after theme updates >> Experiments became hard to maintain So they switched to @Visuallyio >> Stable, Shopify-native experimentation >> AI-powered test generation in minutes "Visually helps us replace assumptions with evidence. The platform is so easy to use that we're constantly testing new ways to improve the customer experience." Kaitlyn Sorensen, Customer Experience Manager at Revant Together with their @Shopify development partner, Monumental, they built a smart workflow: Launch no-code tests → build only what works. Here are a few of Revant's winning tests: 1) PLP: Price anchoring The biggest reason to choose replacement lenses over new sunglasses? The savings. So they added a "Save XX%" badge on each PLP. Result: +18.2% revenue lift 2) PDP: Default color selection Most shoppers want lenses that match what they already have, not a new look. So Revant tested preselecting the best-selling lens color for each frame. Result: +12.2% revenue lift 3) HP: Cart reminder Returning homepage visitors with items in their cart saw a personalized cart reminder. Result: +7.6% revenue lift 4) Cart: Compatible frame SKU Buying replacement lenses can feel risky. So they showed the compatible frame SKU in the cart, removing the need to head back to the PDP. Result: +3.9% conversion rate lift And these are just a few of Revant’s wins. They constantly test → build what works → stack incremental gains. "Revant’s team runs its testing program in Visually without developer involvement. When a test wins, Monumental steps in to build it natively into the theme, ensuring only proven ideas are developed." Rob Alan, CEO of Monumental Revant and Monumental teams, we're grateful to be part of your journey. Can't wait to see what you unlock next!
A @Shopify brand lifted CR +6% by changing its PDP delivery estimate to: ⏰ “Get it as early as tomorrow.” That’s it. WHY IT WORKS Speed sells. But it costs more. The real questions: - How much does it lift CR? - Does that lift translate into more profit? The answers vary by store. Considering this change? A/B test it first. Takes minutes with @Visuallyio. You can even schedule it for specific hours when next-day delivery is possible. Try Visually for free: bit.ly/visuallyio
A @Shopify brand increased revenue +4.3% for carts containing a single set item 🛍️ By adding a “Complete the Set & Save” upsell That’s it. WHY IT WORKS: - The set covers more of the shopper’s needs - The bundle offers better value - It appears when buying intent is highest Better solution. Better value. The right timing. TIP Sometimes a duo wins, while a trio loses. A/B/C test to find the right upsell for YOUR store! Takes minutes with @Visuallyio Try Visually for free: bit.ly/visuallyio
There are quite a few A/B testing platforms out there. So when Apothékary, a @Shopify brand that has tried several of them, says this... → “You should just save yourself some time and go with @Visuallyio.” → “We've tried a few different options and Visually is unequivocally AHEAD OF THE PACK.” ...it means a lot. Especially because the Apothékary team are true experimentation experts. Highly collaborative, strategically minded, and always ready to test new ideas in pursuit of the next win. Daniel, thank you for the incredible feedback. We’re grateful to be part of your CRO journey! Try Visually for free: bit.ly/visuallyio
A @Shopify apparel brand increased revenue +5% with 2 small cart TWEAKS. 1 - Larger product images 2 - Full-screen gallery browsing That’s it. WHY IT WORKS: The cart shouldn’t create new questions. - Bigger images reduce uncertainty. - A full-screen gallery shows every detail. - No need to head back to the PDP. Less backtracking → less friction → more sales. Takes minutes to A/B test with @Visuallyio. Try for free: bit.ly/visuallyio
A @Shopify beauty brand increased CR +9.2% by adding ONE thing to PDPs 🔗 Product gallery quick links That’s it. WHY IT WORKS: In beauty, it’s all about the outcome. Quick links to Clinical Results and Before/After images help shoppers find the proof they need - faster. More trust → less hesitation → more purchases Takes minutes to A/B test with @Visuallyio. Try for free: bit.ly/visuallyio
A @Shopify brand lifted CR +8% for visitors browsing the New Collection by hiding one thing ⭐ Product Reviews That’s it. WHY IT WORKS: NEW products naturally have fewer reviews, which can make them look unproven and cause hesitation. Weak social proof can be worse than no social proof at all. PRO TIP Run an A/B/C test: A - Show all reviews (control) B - Hide all reviews C - Hide reviews below a certain count B will likely outperform A but C could deliver an even bigger uplift. Takes minutes to A/B/C test with @Visuallyio Try for free: bit.ly/visuallyio
A @Shopify brand lifted Sign Ups +8.8% & revenue +4.1% by showing THIS to non-signed-in visitors: 💬 A Log-In nudge That’s it. WHY IT WORKS: Brands often hide the account icon inside the mobile hamburger menu to save space but for high repeat-order brands, signing in can: → Help shoppers find their products faster → Unlock discounts and rewards → Enable Quick-Checkout → Help ad platforms recognize returning customers Faster shopping + better perks = more sales. Would this work for YOUR brand? A/B test it in minutes with @Visuallyio to find out. Try for free: bit.ly/visuallyio
32.22% more sales in just 6 months (and 2,165% ROI 😱) @supergut_, the fast-growing US gut health brand, had a clear goal: Increase conversion rate. Fast. The problem? They had no A/B testing platform to validate ideas and no dev or design resources to execute them. So they installed @Visuallyio: → AI-powered A/B testing: Supergut could now build and launch tests in minutes, with no design or dev dependency. → A CRO extension of the team: From strategy calls and Slack support to test creation, the Visually team became part of Supergut’s day-to-day workflow. “It’s incredibly easy to build tests on Visually without any coding background. Also, their team feels like part of our company, helping us launch, analyze, and prioritize new A/B test ideas. It’s far more than just a platform.” Elisa Casanova, Senior DTC and Experience Manager Here are 4 of their winning tests: 1 - PDP: Testimonials The team tested placing product-specific customer testimonials below the CTA. The social proof drove uplifts across every product page tested. Result: Up to 20.35% uplift in conversion rate 2 - Cart: Money-Back Guarantee In the cart, instead of highlighting payment options below the CTA, they tested surfacing their money-back guarantee. Reassurance beat payment flexibility. Result: 16.1% uplift in conversion rate 3 - PLP: Mobile hero banner removal To keep products above the fold, the team tested removing the mobile hero banner. Less distraction. More products. More sales. Result: 9.5% uplift in conversion rate 4 - PDP: Variant names The team tested adding flavor names beside each color swatch so shoppers could compare options without clicking each one. More clarity. Fewer clicks. More conversions. Result: 6% uplift in conversion rate And this is just the beginning of Supergut’s CRO journey. Elisa and the Supergut team, amazing results in just six months! Can’t wait to see what you achieve over the NEXT six!
A @Shopify beauty brand lifted CR +11.4% by adding ONE section to the homepage 🎯 Shop by Concern. WHY IT WORKS: Customers aren't looking for products. They're looking for solutions. This is especially true in beauty, where shoppers often have a specific concern in mind. Organizing products by the need they address: → Helps customers find the right product faster → Builds confidence that it’ll solve their problem Faster navigation. More confidence. More sales. Takes minutes to A/B test with @Visuallyio. Try for free: bit.ly/visuallyio
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