Wilma & Daniel @WilmaSDaniel

Day 7 of applying the StoryBrand framework to ShowFast: our BrandScript. @marclou is a master at positioning. He doesn’t position himself as the hero. He positions himself as the guide - the ultimate SaaS guide. And he doesn’t show up once. He stays with the hero (aspiring SaaS founders) for the entire journey. 1️⃣CodeFast - learn to code in weeks 2️⃣ShipFast - ship your startup in days 3️⃣DataFast - grow with data 4️⃣TrustMrr - sell your startup with verified revenue Different products. One clear story. Marc guides founders through the full SaaS journey: build - grow - sell He’s not the hero. The founder is. He simply shows up at every stage with the next tool the hero needs. It’s so subtle you start wondering whether it was a master plan all along - or something that naturally emerged during his own journey?

@KCodes7777 Actually crazy! Good sign to get out of your head and just go with it

Day 7 of following the StoryBrand marketing framework for ShowFast - our BrandScript. To understand the role of the guide, look at great movies. In Star Wars, Luke Skywalker is the hero. Obi-Wan Kenobi is the guide. In The Karate Kid, Daniel wants to win. Mr. Miyagi shows him how. In The Hunger Games, Katniss fights the battle. Haymitch prepares her for it. The guide never steals the spotlight. They offer wisdom, a plan, and belief. That’s the role brands should play in marketing. For ShowFast, we’re not here to be the hero. We’re here to guide small brands out of content chaos - and help them win on their own. If your brand sounds like the hero, your customer feels small. If your brand sounds like the guide, your customer feels capable. Which role is your brand playing? Want more threads like this? Follow to learn how to build your BrandScript.

@chddaniel @shipper_now Really solid offering!!

@jonbrosio Really needed up read this! Thanks🙏

@_annakulina It’s all about creating that good vibe

@alexcooldev Yeeees

@VadimStrizheus Thanks for keeping it real!

Day 6 of following the StoryBrand marketing framework for ShowFast - our BrandScript. Every great story follows the same pattern: a hero wants something, faces a problem, meets a villain - and needs a guide. In StoryBrand, the brand plays that guide. Not the hero. The customer is. The guide is the experienced ally - the one who understands the struggle and knows the way forward. They don’t fight the battle for the hero. They prepare the hero to win. For ShowFast, this means acknowledging how hard consistent, on-brand content is - and showing that we’ve helped others escape content chaos before. When brands try to be the hero, the story breaks. When brands become the guide, the story clicks. Are you positioning your brand as the hero - or as the guide your customer needs? Want more threads like this? Follow to learn how to build your BrandScript.

Day 5 of following the StoryBrand marketing framework for ShowFast - our BrandScript. After defining the external and internal problems, the final step is to identify the philosophical problem. This is not about what’s happening or how it feels. It’s about why it shouldn’t be this way. The philosophical problem gives your message moral weight. It shows the situation isn’t fair - and people instantly agree. For ShowFast, the philosophical problem is simple: great products shouldn’t lose attention just because small brands lack time, budget, or creative resources. This belief is what people rally behind. What feels unfair about your hero’s situation? Want more threads like this? Follow to learn how to build your BrandScript.

Day 4 of following the StoryBrand marketing framework for ShowFast – our BrandScript. After identifying the external problem, the next step is to define the internal problem. The internal problem is the frustration, stress, or doubt caused by the external problem. If you skip this step, your message stays logical - but not relatable. The reason this step is so important is because: companies tend to sell solutions to external problems, but people buy solutions to internal problems. To recap, ShowFast's external problem is: small brands struggle to consistently create high-quality visual content due to a small budget and little time. Meaning, the internal problem isn’t just lack of content. It’s the constant feeling of falling behind, second-guessing ideas, and never feeling confident enough to post. This is where people recognize themselves. What is your hero’s internal problem? Want more threads like this? Follow + comment “Marketing” to gain free access to our Storyteller prompt and identify your customers’ internal problem in your marketing script.

@ElitzaVasileva There is gonna be so many people hustling this weekend due to this post so no one will have time so scroll x😂

@WhiskyToad That’s actually a brilliant photo haha, please post more of those

@Max_Haasler @andi_losing How fun! Looking forward to see your journey. What are you currently building?

Day 4 of following the StoryBrand marketing framework for ShowFast – our BrandScript. After identifying the external problem, the next step is to define the internal problem. The internal problem is the frustration, stress, or doubt caused by the external problem. If you skip this step, your message stays logical — but not relatable. The reason this step is so important is because: companies tend to sell solutions to external problems, but people buy solutions to internal problems. To recap, ShowFast's external problem is: small brands struggle to consistently create high-quality visual content due to a small budget and little time. Meaning, the internal problem isn’t just lack of content. It’s the constant feeling of falling behind, second-guessing ideas, and never feeling confident enough to post. This is where people recognize themselves. What is your hero’s internal problem? Want more threads like this? Follow + comment “Marketing” to gain free access to our Storyteller prompt and identify your customers’ internal problem in your marketing script.

Day 3 of following the StoryBrand marketing framework for ShowFast – our BrandScript. After identifying the hero, the next step is to clearly define the problem. It starts with the external problem, i.e. the visible, tangible issue your customer can easily point to. If you can’t explain this problem in one simple sentence, your message becomes unclear. For ShowFast, the external problem isn’t complicated: small brands struggle to consistently create high-quality visual content due to a small budget and little time. No emotions. No explanations. Just the surface-level problem. This clarity becomes the foundation for everything that follows. What is the external problem your hero is facing? Want more threads like this? Follow + comment "Marketing" to gain free access to our Storyteller prompt to identify your customers external problem in your marketing script. Tune in tomorrow to identify the next problem, the internal problem.

@jackfriks Don’t even get me started on the IQ tests recruiters throw at you. Nothing like proving your intelligence by guessing patterns in triangles