Alex Bogdan @_AlexBogdan
Surveys, research, methodology, Hackney, nature Works at @IpsosUK. Views = α + β1*genetics + β2*upbringing + β3*education + β4*media +... +βn*mood. Also my own. instagram.com/alexbogdan_alex London, England Joined April 2012-
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More Brits today think a world war is likely in the next 25 years than at the height of Cold War tensions! 1984: 45% 2026: 72% To see how Britain and our view of the world have changed in the 4 decades since the days of Thatcher and Reagan, pre-register for our upcoming report⬇️
More Brits expect another world war than they did at the height of the cold war. Big report on 40 years of British life dropping soon. Pre-register here 👉 bit.ly/PreRegisterWeB…
Where's Andy Burnham's support coming from? 🔴Left-wing Brits are favourable towards Burnham (+37 net rating). 🔴His strongest support comes from left wingers who want moderate change (+45 net rating). 🔴He's also well supported amongst left-wingers who want radical change (+29 net rating). Amongst centre moderates Burnham receives a net positive rating of +13, but a net negative rating amongst centrists who want radical change (-11). @Ben_Roff17 writes for @politicshome 👇tinyurl.com/mwcyuyvy
Defence through a civilian lens. As DIP is published today, we found increased support for defence spending. But seen previously, support is higher if there are clear civilian benefits. From @Ipsos_in_the_UK latest here tinyurl.com/4am22uxe
People who describe themselves as left-wing are key to Andy Burnham's popularity If he can maintain their support by the time of the next general election, he will have the foundation of a winning coalition, writes @Ipsos_in_the_UK's Ben Roff politicshome.com/opinion/articl…
Upcoming @Ipsos_in_the_UK report tracks British public opinion over the last 4 decades. Not everything has changed - but one thing that clearly has is public frustration with the state of the state, and not for the better. Sign-up to receive the report when it's released below.
In the 1980s we had 1 PM. In the last decade we've had 6. Do Brits think that the British democratic system works well? 📈1985: 55% works well 📉2026: 34% works well Brits are desperate for change, but is too much change at the top a symptom or a cause of their lack of
The 1980s loom large in our memories as a turbulent political time, but against the 6 MPs we've had in the last decade, they might now seem relatively calm. Pre-register below for our new report looking at how things have changed, from Thatcher to Starmer, from Walkmans to Wifi.
In the 1980s we had 1 PM. In the last decade we've had 6. Do Brits think that the British democratic system works well? 📈1985: 55% works well 📉2026: 34% works well Brits are desperate for change, but is too much change at the top a symptom or a cause of their lack of
In the 1980s we had 1 PM. In the last decade we've had 6. Do Brits think that the British democratic system works well? 📈1985: 55% works well 📉2026: 34% works well Brits are desperate for change, but is too much change at the top a symptom or a cause of their lack of faith in politics? And how deep does this crisis go? Pre-register for our upcoming report to find out: tinyurl.com/PreRegisterWeB…
Fantastic. But surely we've already decided we want David Tennant as all 3? theguardian.com/commentisfree/…
The more things change, eh? 3 in 5 think Britain has become more divided under Starmer, not dissimilar to the 67% who said the same about Margaret Thatcher in 1985. Pre-register below to find out how else Britain has and hasn't changed in the last 4 decades ⬇️
How does Keir Starmer compare to past leaders? 🔵1985: 67% thought Britain had become more divided under Margaret Thatcher. 🔴2026: 61% think Britain has become more divided under Keir Starmer. How else has British life changed over 40 years? Big report dropping soon.
Starmer’s Monday exit aligned with prevailing public opinion. Our data, taken before his resignation, shows 55% of the public thought he should resign – up 3ppts from the previous week, and 8ppts since late May.
In Sept '25 Starmer’s satisfaction rating (-66) was worst on Ipsos record going back to 1977. He achieved this in just 438 days. Prior to these results, Major and Sunak shared the spot for the worst with a rating of -59. Latest politics polling 👉 ipsos.com/en-uk/uk-opini…
A couple of initial thoughts on Starmer resignation. 1/ People ask why he was so unpopular. Important to remember he was never really that popular in the first place. His final net satisfaction rating as leader of the opposition with @Ipsos_in_the_UK was -19. Similar to Miliband who lost. But Starmer was running against a very unpopular govt at the time in a way Miliband wasnt.
Via @Ipsos_in_the_UK Public more clear on what Andy Burnham stands for than Keir Starmer
At @Ipsos_in_the_UK we've done a bit of a deep dive on what is behind Andy Burnham's appeal. Burnham leads Starmer by 10 points or more for: Has a lot of personality +26 In touch with ordinary people +23 He is a likeable person +18 Strong leader +18 A capable leader +13 Sound judgement +13 Acts with integrity +10 But the gap is much narrower (5 points or less ) Pays attention to detail +5 Gets the big decisions right +5 Has the right plans for Britain +4 Good in a crisis +3
New from @Ipsos_in_the_UK helps explain Burnham's appeal. Brits think it's clearer what he stands for than Starmer (tho still behind Farage), and Burnham also does better on traits like personality/likeability, in touch with ordinary people, being strong and capable - however....
At @Ipsos_in_the_UK we've done a bit of a deep dive on what is behind Andy Burnham's appeal. Burnham leads Starmer by 10 points or more for: Has a lot of personality +26 In touch with ordinary people +23 He is a likeable person +18 Strong leader +18 A capable leader +13 Sound
Burnham beats Starmer on a range of leader image questions, including having a lot of personality, being in touch with ordinary people and being likeable. His lead narrows on being an experienced leader, understanding the problems facing Britain and sharing Britons’ values.
@DamianSurvation Agree. But I think what that ends up doing to VI depends on how that soft Labour vote breaks. Are you assuming they'll mostly go Labour?
Latest @Ipsos_in_the_UK data shows national favourability ratings drop for both Burnham and Streeting this month, but Burnham remains most popular (/least unpopular) current Labour politician among the public and Labour voters. Dip in Burnham's ratings is biggest among Con voters
Ben Page @Benpagelondon
48K Followers 3K Following Research, strategy, polling, trends and foresight. Visiting Professor at Kings College, London FacSS FMRS CEO of @Ipsos (MORI) uk/globally 2009-25
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