tool maker. building @mailoverai to cure email hangover. team lead software eng. obsessed with simplicity, perfect details and delightful design. notes to self.mailover.ai Munich, GermanyJoined April 2022
What's called luck is usually an outgrowth of successful com-munication.
Saying the right things to the right person at the right time.
Finding what the NASA people in Houston call a window in space.
Positioning is an organized system for finding a window in the mind.
It is based on the concept that communication can only take place at the right time and under the right circumstances.
When you want to communicate the advantages of a political candidate or a product or even yourself, you must turn things inside out.
You look for the solution to your problem not inside the product, not even inside your own mind.
You look for the solution to your problem inside the prospect's mind.
You concentrate on the perceptions of the prospect. Not the reality of the product.
To be successful today, you must touch base with reality. And the only reality that counts is what's already in the prospect's mind.
The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist.
In the communication jungle out there, the only hope to score big is to be selective, to concentrate on narrow targets, to practice segmentation. In a word, "positioning."
AI is good for academia. It exposes the wrong metrics they were chasing and makes them go back to their roots: discovery of new and important knowledge. For so long, they’ve been stuck with ranking themselves based on h-index scores and the form of scientific writing and number of papers. It’s time for them to wake up. I hope they do.
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