One of the most important aspects for me is that our collection has meaning. Because I'm convinced that holders and collectors can sense when you create with purpose.
And I believe the way your art is valued on the market goes along with that too.
The level of activity in Discord is a direct reflection of the community's morale. As a founder it's your job to encourage and nurture it, because it's the lifeblood of your project. Newton called it the Law of Inertia: an object in motion stays in motion.
Mind you, not a single person was able to join our server the past 7 months. We're a tiny circle and completely private. Still, I drop announcements on a regular basis and ensure everyone is up to date and can be hyper bullish. That is the environment you need to create before you open your doors up to the public.
Be sure to turn on your notifications on Twitter and join our group chat. We will soon share invites with which you can finally join and claim the OG role (special perks).
The approach for traits which I describe in this clip is risky and has never been done before. But I also believe it's necessary.
Especially with respect to your holder's personalities, I don't think it's wise to expect everyone to identify with the exact same base template.
The next logical step after the groundwork laid by the current bluechips is to introduce more uniqueness, diversity, stronger identities, different body types etc.
We cannot continue to repeat the same recipe over and over and over again. It's time for something new to push digital collectibles further.
For our character concepts I focus on creating unique and memorable personalities. Not only with regard to their look, but posture, angles, and expressions are crucial to explore too.
Your PFP is your online identity. That makes creative diversity one of the most important aspects. From my perspective we had enough of the "Stormtrooper collections", where it's pretty much just 10,000 clones with different hairstyles and colors. At this point, the space has matured enough where we can do more and create a much deeper IP.
For the creation of our logo we relied on hand-brushed calligraphy by a Japanese artist. We went through hundreds of analog iterations before we arrived at the version which you see below.
Even the color is based on 朱色 (shuiro), which means; vermilion, and is a traditional orange-red.
Everything we do is done with purpose, great attention to detail, and respect for Japanese tradition.
In the next live streams we'll start diving into the utility and roadmap of Majin. Because behind the pretty packaging, there's an absolute beast of a ponzi, sorry, I mean fully sustainable economic model.
The NFT space has progressed so much over the years that simply “being better” isn’t enough anymore. You have to be different too.
That’s why I pursue novelty in the unique aesthetic of Majin. The more art we create that's interesting to you because you've never seen anything like it before, the more we set ourselves apart from everyone else.
I want you to carry the spirit of Majin throughout your day. So every now and then I'll drop bangers from our playlist. Dark, badass, underground remixes which you never heard before.
Drake x prtmotherluv - NONSTOP
[guitar cover]
The key to exciting a big audience is simplicity. Because no matter how great your product might be, if it's not attractive on a surface level and easy to understand, you'll have a tough timing scaling.
This is why we put a tremendous amount of work into the visuals of Majin. What we want to achieve is that it only takes one short glance to evoke the curiosity of the viewer. And any closer look immediately sparks the thought: "Damn, this looks good!"
If you manage to achieve that, then there's a very good chance for attention and growth to accelerate. It's also the straight path to mass adoption. Not explanations, but visual appeal, and fundamentals + utility to back it up.
We'll stream live tomorrow in the @vvvdotnet Discord server.
Tune in for new art, fresh alpha, EXP codes, and chips rewards!
5 pm CET / 8 am PT / 11 am ET
The private test run of our version of Squid Game is now live.
Once we verified everything works correctly and cheating is hard / impossible, you'll soon be able to participate to unlock server access, WL spots, and more.
One interesting observation I made is that trait rarity not always dictates price.
Meaning certain traits might be more rare on paper but less valued by collectors. And other traits might be slightly more common but highly sought after because of their aesthetics.
That further means, especially early on, be very careful what you buy/sell. Because the market will reprice traits according to taste, and not solely based on rarity numbers.
On the other hand, if you have a good feeling for what people might value visually, you could be able to make some great buys before the prices increase.
One key aspect I pursue is variety and creative diversity amongst traits and items. I believe this is what makes collections interesting to holders and where you as the creator can showcase your passion for the project.
That's why I go out of my way to avoid conventional traits that have already been (over)done by other collections (for example laser eyes, pirate hat, zombie).
But the real challenge is that you can't get rid of "boring" traits per se. Because the less desirable traits are those which differentiate floor NFTs from more expensive ones. That means you kind of have to make some characters less cool or more plain. Otherwise you might dilute the value at the top.
Then, yet again, you do not want floor NFTs to look bad. Otherwise the collection is not attractive to new buyers or you potentially hurt the quality of the brand.
So I'm working very carefully on making floor NFTs look great, but grails phenomenal... while at the same time balancing a clear visual differentiation between rarities.
This is one of the earliest concepts for the worldbuilding of Majin. The purpose of these illustrations is to visualize ideas for the brand. It’s also a way to test the color palette, get a better feeling for the “vibe”, place items or traits within the world of Majin, and to explore how we can communicate scale through art.
Again, this is just a concept so don’t get too attached to it. But a variation of the "black broken halo" will be one of the many traits in the collection.
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