Anton Siebert @a1siebert
Assistant Prof in Marketing @LancasterUni in Leipzig. Curious about marketing, technology, and consumer culture. Latest work on customer experience journeys. antonsiebert.com Joined June 2012-
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Anton Siebert retweeted
Delighted to have won the University's Pilkington Teaching Award - along with @RobotTheory @anna_wos and @a1siebert from the Marketing Department 💫🎉🤩
Great to represent @LancasterManage at the Staff Awards today. A clean sweep for @LumsMarketing in the Teaching category.
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Anton Siebert retweeted
What is the #customerjourney matrix framework, and how does it work? You can find out in our latest article by Ellie Thornton. 👇 cxm.co.uk/customer-journ… #cxmagazine #design
Anton Siebert retweeted
New JM article available: "What Holds Attention? Linguistic Drivers of Engagement" Read it here: buff.ly/42DBg4e
Anton Siebert retweeted
From the thrill of roller coasters to the panic of escape rooms, consumer experiences provide many opportunities for research. We’re pleased to announce a JACR issue on Experiential Consumption edited by Joseph Goodman, Kristin Diehl, & Jeff Galak! journals.uchicago.edu/journals/jacr/…
Anton Siebert retweeted
We're proud to feature in the @TopUnis QS World University Rankings by Subject 2023: ⭐Accounting and Finance =65th, 11th in the UK ⭐Business and Management Studies =70th, =9th in the UK ⭐Statistics and Operational Research #51-100, =10th in the UK lancaster.ac.uk/news/lancaster…
Anton Siebert retweeted
Why does some #content captivate consumers and keep them engaged, while other content makes them lose interest? This new Journal of Marketing study explores #language that leads to sustained #attention: bit.ly/3lvaOKc By @j1berger, @wendymoe, and @dschweidel #marketing
Anton Siebert retweeted
When it comes to #influencermarketing, what types of content work best? How does follower size relate to engagement? Two recent Journal of Marketing studies answer these questions. Learn more here: bit.ly/3ltcnZi @ajbleier @alex_edeling #marketingresearch #marketing
Anton Siebert retweeted
Online influencers have started 'de-influencing' to build trust with their followers @LancasterManage's Dr @HayleyCocker2 discusses her research in @ConversationUK lancaster.ac.uk/news/de-influe…
Anton Siebert retweeted
Don't make your Customer Journeys >>> EFFORTLESS & PREDICTABLE! Yes, you read that right @a1siebert & I will share research to show that a "no effort" approach is overly simplistic—and can even backfire. Join us : bit.ly/3XsEeWx 📅 Tuesday, Feb 21st 🕦 11:30 am CET
Anton Siebert retweeted
🚨 Don't miss this #webinar Join @a1siebert and @CKergaravat for an overview of Anton's latest research: • The Customer Journey Matrix • 5-step process to implement an ideal Customer Journey • Examples of successful implementations Sign up 👉 bit.ly/3XvL91c
Join us in Leipzig! Job Opportunity at Lancaster University: Lecturer (Assistant Professor) in Management hr-jobs.lancs.ac.uk/0036-23
Anton Siebert retweeted
📖 Today’s read: via @NiemanLab: @Kozinets and @PfeifferLawCorp advance three suggestions to make social media platforms more transparent and tackle incitement to violence, hate speech, and #disinformation: ow.ly/qEQi50MrpVX #MediaDev
Anton Siebert retweeted
Please join us for an interactive online event to discuss and answer your questions about Netnocon 2023, the upcoming #netnography conference July in Manchester. The online event will be Jan 25 9-10am PST/12-1pm EST netnocon23-preview.eventbrite.co.uk Please spread the word & see you then!
Anton Siebert retweeted
Mal vorhersehbar, mal abenteuerlich: Wer Kundinnen und Kunden dauerhaft an die eigene Marke binden will, muss ihnen das passende Erlebnis bieten. #Marketing #customerjourney manager-magazin.de/harvard/strate…
Our HBR article on customer journeys has been translated into German and is available in print and online here: manager-magazin.de/harvard/strate…
Neues Heft, neues Thema: #Zynismus und seine toxische Wirkung. Unser Titel in der Dezember-Ausgabe verrät Ihnen, wie stark #Misstrauen die Zusammenarbeit zerstört und wie Führungskräfte umsteuern können. --> Alle Themen:👉manager-magazin.de/harvard/print/…
Anton Siebert retweeted
What is the relationship between a #socialmedia influencer’s follower count and the #engagement they generate? Is more always better? Listen to this latest episode of the JM Buzz Podcast to learn more! 🎧 @ajbleier @alex_edeling #influencermarketing bit.ly/3hdRBdq
Anton Siebert retweeted
AMA is profoundly grateful to outgoing Journal of Marketing editors Christine Moorman, Harald Van Heerde, Page Moreau, and Robert Palmatier. In this editorial, they discuss the lessons they've learned during their tenure. @chrismoorman #MarketingAcad bit.ly/3SkUWnT
@juliencayla @ProfCalNewport One of my favorite books... should read it again given how distracted I am these days!
Service serialization: a suite of temporal design tactics that creates predictable rhythms for emotional risk-taking - the second finding from our study on transformative service conversation emerald.com/insight/conten…
Service sequestration: a suite of spatial design tactics that creates strong consumer protections for emotional risk-taking - from our new study on transformative service conversation: emerald.com/insight/conten…
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