Atrinsic Interactive @atrninteractive
Top 10 Search Agency and home of the fastest growing affiliate network in the U.S.! atrinsic.com/interactive New York City Joined January 2010-
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The Real Hero in the Fight for CPMs The only way for DSPs, trading desks, and exchanges to mimic the comfort level of premium ad buys is
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Who's Going to Win Ad Tech's Coming 'Stack' Wars? Two approaches are emerging: the actual stack builders and the "virtual stack" confeder
Who's Going to Win Ad Tech's Coming "Stack" Wars? Two approaches are emerging: the actual stack builders and the "virtual stack" confeder
The Trouble with Targeting on Connected TV Precise targeting is the only way connected TV advertising can succeed, and for that advertise
Take a Lesson from Print Media: Clean Up Web Layouts Web pages are far too complex, with too many points of interaction, forcing readers
What CRM Means In a Social Age Many marketers now have more fans and followers across social media than they do e-mail or direct subscrib
Atrinsic Interactive retweeted
Thinking Out Loud: Is Relevance the Relevant Term? After attending the AM Days conference San Francisco a couple of weeks ago and then al
Things to Consider Before Taking Your Ad Tech Startup Global Ad-tech companies are looking abroad for growth. But pitfalls await unless t
In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture Unlike trailers, which use rapid-cut, repurposed footage, 'transme
Why 'The Hunger Games' Won't Make $100 Million Its Opening Weekend Given the young-adult target audience, online signals should be even m
Yahoo, AOL Can Thrive Again By Rethinking How They Sell Ads Instead of offering premium and remnant content, they should open their media
Yahoo and AOL Can Thrive Again By Rethinking How They Sell Ads Instead of offering premium and remnant content, Yahoo and AOL should open
Atrinsic Interactive retweeted
Georgia Affiliate Nexus Tax Passage Imminent A tax bill containing the Affiliate Nexus Tax has passed in the House, passed a Senate commi
All Those Ad Tech Acronyms Really Are Making You Dumber These acronyms are a nasty side effect of the complex, fractured and bloated tech
Why Agencies Are Better Off Staying Out of the Tech Business As tempting as it might be, agencies should pause and reflect for several re
Facebook's New Business Pages Means Marketers Must Evolve Facebook tabs provided a false sense of progress that marketers were "going soc
What Apple's Video Views Are Saying About iPad Sales With every new product launch, Apple is effectively killing its old campaigns, makin
In Age of Pinterest, Instagram, Marketers Need An Image Strategy Readers process more information more quickly from images than text, and
Atrinsic Interactive retweeted
Forrester Predicts Continued Online Shopping Growth Market research firm Forrester Research recently released a report that estimates onl
What If the Real 'Winner' of SXSW Was AmEx? It had the most ubiquitous new product, threw the biggest party and may change how we think a
patrick mahon @adamdelaeden
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