i’ve been in marketing for 5+ years, and one thing i’ve noticed is that some marketers focus heavily on bringing in users without thinking about what happens after.
getting 10k sign ups is great, but what happens after those users sign up?
a good marketing strategy should answer:
→ how do we bring users in?
→ how do we get them to use the product?
→ how do we keep them coming back?
→ how do we turn them into long term users?
acquisition is only the first step.
building a marketing strategy around long term retention is what creates sustainable growth for a project.
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