Ben Radack 🏝️ @benradack

Media buyer & creative strategist - I help brands lower their CPA with Facebook (Meta) ads nomadproject.agency/contact Los Angeles, CA Joined September 2020

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Ben Radack 🏝️ @benradack

23 hours ago

Here's how I'm currently structuring my scaling campaigns. For this client I have 4 active ad sets in a cost cap > Ad set 1: "INT Suggestion - No Exc - Old Statics - Max: $2,000" This houses our oldest and best performing static ads. Two things are happening here: → We use existing customer and engaged audiences as suggestions. This worked for the previous agency so it's how we're keeping it. → I set a max spend limit on the ad set to keep it from running out of control. Every time I take that limit off, it eats all the campaign spend and tanks performance for the whole account. That's Meta not doing its job right. > Push ad sets (new concept ad sets) These house my newly proven out creative tests. → When an ad set gets to around 10 ads, I launch a new one → Each has a min spend limit to force spend into the newer ads → The newest ad sets also get max spend limits, because Meta sometimes runs away with new creative and then it doesn't survive at higher spend Why I structure it this way: If I only have one ad set in my scaling campaign, Meta favors one ad. When that ad fatigues, the campaign crashes until it finds another. Basically a top heavy Jenga set waiting to fall.. Spreading it across multiple ad sets with min and max spend limits catches the fall before it happens.

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Ben Radack 🏝️ @benradack

7 hours ago

@BobSteenberg Disagree

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Ben Radack 🏝️ @benradack

10 hours ago

@herrmanndigital @andrewfoxwell Get a last minute flight!

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Ben Radack 🏝️ @benradack

12 hours ago

@alexxgrowth I don't even know anymore, but I have a feeling it some small 5 person team that we've never heard of

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Ben Radack 🏝️ @benradack

12 hours ago

@ashvinmelwani I remember when I cared about it - now it feels like a scam

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Ben Radack 🏝️ @benradack

14 hours ago

@PhilKiel being able to bid more for audiences without needing a separate campaign looks good if it actually works

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Ben Radack 🏝️ @benradack

15 hours ago

@Socialbysaliu Like how to launch the ad sets?

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Ben Radack 🏝️ @benradack

2 days ago

Week 2 of starting my own skincare brand. What I'm doing: → Started testing offers. Giving away small free items instead of discounts. The product costs me $4 to make, and a 10% discount is around $4, so a free gift costs me the same but carries way more perceived value. → Launched 5 more static ads (videos are taking a while) → Curbed the very young and very old demos. Meta favors 65+ sometimes and that's not my target. What's happening: → 1 profitable day. The rest I've lost money. Hoping there's some LTV in these products. → CPMs went up after launching the new ads. Meta is favoring the new ones but they aren't working, so I'll probably turn them off and let spend flow back to the proven ads. Still early. The plan is the same: get one product first order profitable, then pour into creative.

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Ben Radack 🏝️ @benradack

15 hours ago

@herrmanndigital A page that's been warm for months performs completely differently than a fresh one. The retainer is what builds that.

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Ben Radack 🏝️ @benradack

16 hours ago

@JasonJh1319 I honestly try not to give it too much attention since there’s not a lot I can do except stress out ha

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Ben Radack 🏝️ @benradack

18 hours ago

@jforjacob It’s insane. Finishes a beautiful Shopify store just with that

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Ben Radack 🏝️ @benradack

20 hours ago

@andrewjfaris @codyplof How are we measuring this though, CPMr? Is Meta really getting better at finding new audiences?

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Ben Radack 🏝️ @benradack

20 hours ago

Maybe #4 is what we needed though, otherwise some brands are experiencing a slow death by not hitting newer audiences. We just got comfortable with meta targeting warmer audiences even though it wasn't good for the business - honestly though i still feel like its doing this with some clients

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Ben Radack 🏝️ @benradack

20 hours ago

@PhilKiel my bad

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Ben Radack 🏝️ @benradack

2 days ago

What I'm seeing in Meta ads right now. Meta has gotten more proactive about shifting spend to the right ads. But it's often very delayed. Example: Meta favors an ad for 3 days. I can already see the cost per checkout is higher than normal, so I know it's not going to work. But Meta waits until maybe day 5 to finally push it down in the ad set. It gets there eventually. It just doesn't have the context I have. That's where I come in. My job has shifted. It used to be completely controlling which ads got spend. Now it's more like guiding the ads to slaughter, so to speak. I make sure the sheep get where they need to be using min and max spend limits and other tools. But I trust Meta, to a point, to spend on the right ad. In practice that looks like: → Bigger batch tests → Relying more on CBO → Still testing in ABO, because Meta often picks the wrong ad when none of them have engagement yet The role has changed from driver to guide. Set the guardrails, let Meta run inside them, step in when it's about to make a mistake.