Andrew McGarry @beyondcontent
Scotland Joined September 2009-
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Ireland: oh boy that’s a lot of thunder. Donegal: hold my Guinness
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Andrew McGarry retweeted
Every SEO/GEO has the same advice for showing up in ChatGPT. Good content, listicles, post on Reddit. I wanted to know if any of it actually works, so I spent a few days reading ChatGPT's raw network traffic instead of taking it on trust. It tags every source as 1 of 4 pipelines, never touches the web on some questions, and on a pricing comparison it gave up on a vendor's JS loaded pricing page and cited a competitor instead. Full writeup, with the traffic 👇 suganthan.com/blog/how-chatg…
@Nickeubanks @MrStephenSumner Enjoyed reading that!
Andrew McGarry retweeted
One of the smartest (and most useful) pieces you'll read this week. H/T @MrStephenSumner >> How I Built This Site: Near-Perfect PageSpeed, No Framework | Stephen Sumner stephensumner.com/blog/how-this-…
Amazon playing 4D chess for last day of Prime Day sales.
Apple increases MacBook and iPad prices by 20% ft.trib.al/vDVwiMu
June 2026: Claude is not as good if you use voice. Fastest way to get stuff done is still type. But if you want to explore ideas it is a valid alternative way to bounce things.
Day 1 talks make it very clear how much AI search relies on areas where non-SEO folks work. The cliche of everyone has a part to play is so true in feeding LLMs good data and not relying on the search nets to fix things afterwards. Technical SEO value is so hot right now 🔥🔥🔥
Shoutout to @jasonmbarnard for putting together a who’s who of brilliant search marketers for the Kalicube AI summit. Did a speedrun of day 1 earlier, great job on the video & transcript pages. Best free online webinar series in eons. Take a bow!!
Actually I’m going to try this with Claude for the comedy value.
AI TOP SIGNAL (NO KEYBOARD)
Lead engineer just got rid of his keyboard…???
This 100%. Build your own touchpoints in GA4. Default is just awful. But it is a box of Lego so build build build.
The AI Assistant channel classification in GA4 is all jacked up, would not recommend using it:
At this point Zuck has copied everything except Pornhub. Narrator: it was only a matter of time
ZUCKERBERG DIRECTED META TO BUILD PREDICTION MARKETS APP: NYT
@rustybrick Yeah it feels that way. Ranking flux is crazy.
Google adding click “achievements” to Search Console during the greatest wave of bots / dawn of agent activity while AIOs simultaneously decrease outbound clicks to sites investing in SEO is… something alright. <insert clown face paint meme>
If you are using Claude in Slack and its vibe code related, make sure you get Codex to check what it does. Gives you some sense of quality control.
AI adoption still has a serious lack of “it just works” and this is why people radically underestimate what it is capable of.
Claude Chat can’t talk to Claude Code or Claude Design in the same app but you think adding another Claude instance to Slack will boost productivity? This is insane. Cart-horse proportions of fail.
Introducing Claude Tag, a new way for teams to work with Claude. In Slack, Claude joins as a team member with access to the channels and tools you choose. Tag Claude in and delegate tasks to it while you focus on other work.
In another life I’m an environmental lawyer who takes on whistleblower cases and writes bad novels in his spare time. Of which he has none.
At a glance it’s “industry language (designed to be unintelligible) gets translated”. Real story is critical thinking risks. My law degree helped me learn how to research & craft written arguments.
Seriously… it’s hard to know who to cheer for. And sympathy is in short supply BUT An AI law firm that uses AI instead of lawyers to prepare legal claims, has won a case in the English courts for the first time, in a sign of AI’s potential to destroy the industry. Focus.
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