Steven Perchikov @biswatch

Apps + Marketing Brooklyn Joined April 2009

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Steven Perchikov @biswatch

5 months ago

6/ The process works. The lazy version of it doesn't. What's your biggest bottleneck right now, the hiring, the script, or the data?

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Steven Perchikov @biswatch

5 months ago

4/ Call mobile numbers, not corporate lines. Gatekeepers kill deals. Mobile numbers don't have gatekeepers.

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1/ Most people who hire offshore cold callers regret it within 30 days. Not because outsourcing doesn't work. Because they hired for hourly rate instead of accent + business fluency. Here's how to do it right:

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Steven Perchikov @biswatch

5 months ago

5/ Set them up with a power dialer. 200-300 dials a day is doable. At that volume, with the right hire and a clean script, 10-20 hot leads a month is just math. Most people underhire, overscript, and underdial. Then they say cold calling doesn't work.

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Steven Perchikov @biswatch

5 months ago

3/ Kill the pitch. Use a problem script instead. 'We talk to a lot of [industry] leaders and we hear... - Problem 1 - Problem 2 - Problem 3 Does any of this resonate?' You're not selling. You're reflecting their pain back at them.

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Steven Perchikov @biswatch

5 months ago

AI didn't fix your outbound. It just let you send personalized spam to 10x more people. The list, the trigger, the message that earns a reply — you still have to know that. You can't prompt your way into expertise.

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Steven Perchikov @biswatch

6 months ago

5/ The real reason your outbound isn't working? You picked the channel YOU like. Not the one YOUR BUYER lives in. Map the channel to the buyer. Build the motion around their world.

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Steven Perchikov @biswatch

6 months ago

4/ LinkedIn outreach works when two things line up: — Your buyer is active on the platform (posting, engaging) — Your profile is sharp enough to stop them cold Your profile is your landing page. A weak profile kills even the best DM.

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Steven Perchikov @biswatch

6 months ago

1/ Outbound doesn't work for everyone. But it's not outbound that's broken. It's that people keep using the wrong channel for the wrong buyer. Here's a map of what actually works for whom:

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Steven Perchikov @biswatch

2 years ago

Having the right rep, with the right strategy and the right tech in place is equivilent to having 3-4 reps. And there are still companies that are paying 3-4 rep prices because they aren't optimized like they could be. —— Want to modernize your approach? Reach out to chat.

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Steven Perchikov @biswatch

2 years ago

With the right strategy in place you can dial 200-400 numbers in a day with a predictive power dialer ... and leverage AI to ensure the first people called are the ones most likely to answer.

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Steven Perchikov @biswatch

2 years ago

Want to start cold calling your prospects as part of your lead gen? Here's how to do it: 1 - Find the Golden Goose - This is a overseas cold caller who has good business accumen, zero accent and works hard.