Born Licensing @bornlicensing

Mumbrella spoke to David Born, CEO of @bornlicensing, about how you can have a Ninja Turtle spruiking your gluten-free pizza bases in your next marketing blitz. mumbrella.com.au/how-you-can-bo…

.@bornlicensing looks at how incorporating characters can help brands deliver a spooktacular experience long after Halloween ends. hubs.la/Q026KCS20

The AA launches new campaign starring Street Fighter video game IP @bornlicensing licensingsource.net/the-aa-launche…

From Cher Horowitz to Bevis & Butt-Head, @bornlicensing look at the advertising successes from this year's Super Bowl. hubs.la/Q01Cf-Z80

.@bornlicensing’s Director of Business Development Stephanie Candiloro explains why brands want to capture this demographic and the role cartoon and animation characters play in this dynamic. hubs.la/Q01BDX860

Guess what made the list? 😉 Here's a clue: 🧝x @asda Read to find out how @havaslondon, @RattlingStick, @bornlicensing and @Framestore came together to bring Will Ferrell to our televisions screens for extra Christmas cheer. #CGI #Advertising adage.com/article/specia…

As @Asda brings Elf to their TV ads, @BornLicensing’s David Born discusses the complexity of making it happen bit.ly/3tB0n8j

From Barbie to Mr. Krabs: @bornlicensing shares the top 10 licensed IP campaigns of 2022. hubs.la/Q01w0Vy30

U.K. retailer Asda has "hired" Buddy the Elf in this year's Christmas campaign, creating an entirely new story out of scenes from the original Will Ferrell movie. ow.ly/eXgw50LuAOh

Son of a nutcracker! Introducing @asda's newest seasonal recruit, and star of its Christmas campaign: the one and only BUDDY THE ELF. youtube.com/watch?v=KnW1TW…

@VikkiRossWrites Glad you like the spot! We were proud to have managed the licensing of Elf for this campaign!

Buddy the Elf makes his advertising debut as an eager store employee in @asda's Christmas campaign. adweek.it/3Tiy35n

Will Ferrell as Buddy the Elf stars in @Asda’s Christmas advert, created by @havaslondon and directed by @ratlingstick's Danny Kleinman. hubs.la/Q01rsVJ_0

Asda calls on Buddy the Elf to spread Christmas cheer @havaslondon buff.ly/3zHZkXP

🔔 | Asda have won Christmas with its Elf inspired advert zpr.io/W2gMHSc5hWMQ

Creative with Character: @bornlicensing shares the greatest celebrity character come-backs in advertising. hubs.la/Q012V2-G0

.@bornlicensing's David Born takes a look back at some of the best uses of famous characters in Christmas advertising. hubs.la/H0_M6Nc0

From Edward Scissorhands to Angry Birds: In the latest Creative With Character column, @bornlicensing's David Born shares his favourite campaigns of 2021 from around the world that leveraged entertainment IP. hubs.la/Q010t0Ln0

.@bornlicensing's David Born shares his insights on the success of using famous toys and games to connect with audiences. hubs.ly/H0Y8SXB0

.@bornlicensing to offer character licensing workshops for Aussie and NZ adland. hubs.ly/H0ZW0n60