tate had the "matrix". clavicular had the blue pill. trump has democrats
why do they all have a scapegoat responsible for "our" misery?
because every single movement that ever dominated anything was built against something
you can't mobilize nations without sharing disgust for a common villain
apple hated complexity.
amazon despised slow shipping.
spotify shitted on iTunes.
and now they're all fortune 500 monopolies because they played their cards right since the beginning
your movement's positioning is EVERYTHING
and this applies directly to the twitter brand you build
you cannot build a cult-like following by being neutral. you can't sign clients off a brand that agrees with the consensus on every topic.
the only way to attain real influence is to create a tribe that sees the world a specific way and follows you because you gave language to a resentment they already felt
your enemy shouldn't be a person though. it should be a broken system your ICP hates
"spray and pray" cold emailers poisoning the market's trust. AI UGC/clipping agencies who generate views but 0 sign-ups. google ads agencies who setup PMAX campaigns and disappear. email marketing agencies who don't know what klaviyo is.
pick your scapegoat. name it publicly. attack it repeatedly and go to war for it
all-nighter finished
weekly to-do done
wins channel full of client viral posts and 10 call days
10-minute voice note showing gratefulness to the first CCC Acquisition hire sent
receiving this amazing text message in return
got more than enough
little month 1 case study from a new twitter client at CCC Acquisition
- 5-figures cc
- 3,900,000 views
- 1.2k new followers
- 3k% increase in reach
even joined our team call just to glaze us for a bit lmao
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