Riley @chasing_next

ex: biz/marketing strategist. making sense of ai. chasingnext.com/follow Joined November 2024

Tweets

3K
Followers

1K
Following

520
Likes

6K

Riley @chasing_next

3 weeks ago

@chrispisarski like this set up, simple + focused

0 0 1 74 0

View Details

Riley @chasing_next

3 weeks ago

shouldve added this to my claude.md months ago

0 0 3 94 0

View Details

Riley @chasing_next

3 weeks ago

@gregisenberg @chasing_next me! helping people get good at ai through quick interactive & personalized lessons. free stuff here: chasingnext.com/start

0 0 1 34 0

View Details

Riley @chasing_next

3 weeks ago

@TakoTreba great advice

0 0 1 58 0

View Details

@kaleighf def the most talked about ai marketing path, see lots of concern about it being a dying career, but the amount of conversation is a tell it'll stick. think the field to broadens more and more into content strat.

1 0 1 32 0

View Details

Riley @chasing_next

4 weeks ago

for white collar roles strategy is a moat, execution isnt.

1 0 2 100 0

View Details

Riley @chasing_next

4 weeks ago

reddit user nailed it: "the reason ai's not going to replace me is because I know when and how to use it, and when and how not to." thing is a lot of people think they're here, but they haven't done the experimentation and constant keep up work to be there.

0 0 4 100 0

View Details

Riley @chasing_next

4 weeks ago

@hasaamb @LaunchFastFBA 👏 👏

1 0 1 29 0

View Details

Riley @chasing_next

4 weeks ago

having a working automation doesn't automatically make it successful. working = functional, does the thing successful = saves time and/or produces better output automation that saves time doing the thing, but shifts that time to verifying and editing instead, is not a success unless it leads to a better output.

0 0 3 147 0

View Details

Riley @chasing_next

4 weeks ago

tell me you havent used ai without telling me: "mistakenly we thought that by just introducing artificial intelligence and ingesting the design requirements that we had, that that would produce a high-quality product." - ford vp of vehicle hardware engineering

0 1 4 134 0

View Details

Riley @chasing_next

4 weeks ago

teams would be better off if they stopped worrying about having the best tools or models and focused on setting up one solid workflow instead.

0 0 1 106 0

View Details

Riley @chasing_next

4 weeks ago

want to get cited by ai? put your best stuff near the top of the page. - first 30% of content: 44.2% of all citations - middle (30–70%): 31.1% - last third (70–100%): 24.7%

0 0 1 83 0

View Details

Riley @chasing_next

4 weeks ago

boring agents are where the money is: - invoice extraction - price checking - inbox routing - lead enrichment - call triaging focused, repetitive stuff that keeps getting used.

0 0 3 142 0

View Details

Riley @chasing_next

4 weeks ago

companies assume their engineers can instantly build ai workflows and agents since they're technical, but it's not that simple. i've heard of a surprising amount of non-technical people teaching engineers how to use the tech. traditional coding is deterministic, whereas ai processes take prompting, iteration, learning how the models work, and getting outputs consistent enough to use. teams can and should learn by doing, but a lot of the time it's worth partnering with someone a step ahead to speed things up.

0 0 1 74 0

View Details

Riley @chasing_next

4 weeks ago

@zarazhangrui cool idea. like the practicality of it! been using obsidian web clipper to pull content as i see it, then get a few categorized digests tailored and emailed to me each morning. also recommends which links to open for futher reading.

0 0 1 47 0

View Details

Riley @chasing_next

4 weeks ago

@gaetano_nyc this x1000: "There's a "research" study out there which fits any narrative you want to push. Be wary. And be skeptical."

0 0 0 89 0

View Details

Riley @chasing_next

4 weeks ago

whether teams win or lose with ai comes down to one cultural belief: - losers think it replaces them so they resist - winners think it amplifies them so they experiment

0 0 1 73 0

View Details

Riley @chasing_next

4 weeks ago

@jameygannon W

0 0 0 35 0

View Details

Riley @chasing_next

4 weeks ago

haha gold "if you think tokens are expensive, tally up the cost of your “alignment” meetings"

claire vo 🖤 @clairevo

4 weeks ago

I spent the weekend with dozens of VP+ leaders on how to ai pill their team, and here were the things that hit them hardest: - yes, you are behind - most are willing to add tools and spend tokens. few are willing to kill process & change jobs - a leader’s lack of ai hard skills

50 45 610 45K 518

0 0 1 156 0

View Details

Riley @chasing_next

a month ago

big content teams have a growing disadvantage. the more people who review creative, the harder it is to leave rough edges that'll keep it from getting ignored or written off as ai.