Mladen Stojanović @copywrtr
I solve marketing problems for a living. Here, I write about marketing & copywriting, pulling wisdom from philosophy, psychology, and history. ENG & SRB Joined September 2009-
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@EricJorgenson He does. But he shared a shitton of wisdom over the last few years on podcasts, that it deserves a compilation book :)
@Nyctophile_tw Al nemaš zakazano! Buhahahaha, šalteruša wins again! :)
@lemaxsrb "Nije to za ovaj šalter, to je za šalter br. 9."
A Simple Way For Having Something New, Unique, And Useful to Say About Your Topic... If you're not a fan of "AI slop that's good enough because it sounds like me" posts, and you like to share stuff from your own mind, here's a really simple way to always have something different to say. (Plus, you get to expand your knowledge and practice your creative muscle, which is a great bonus.) 1. Read/watch/consume stuff that are outside of your topic. 2. Think about how stuff you consumed are tied or could be applied to your topic. 3. Write about the unusual connections you noticed. Here's a quick example. The topic I write most about is copywriting. But I like reading about totally (and seemingly) unrelated things. So one day, I was reading about Rene Girard's concept of mimetic desires, explaining how we don't have our own desires, but instead we desire what we see others desire. (This is a simplified explanation, but that's the gist of it.) So what I will do is write a post on how you should show people what others want, before you get them to want it as well. That will invoke new examples and ideas: for example, how Steve Jobs said: "people don't know what they want until you show it to them", and then made people want a new iPhone every few months. That will bring new ideas, so I'll probably write a step-by-step process on how to do it in your copy. And there it is - something new, unique, and useful to say in a topic in which everything has been said before... ... All because of this one simple process: 1. Read/watch/consume stuff that are outside of your topic. 2. Think about how stuff you consumed are tied or could be applied to your topic. 3. Write about the unusual connections you noticed. Now go and pick up some book, a YouTube video, or a podcast that has nothing to do with your primary interest.
@draganns79 E jbg sad, ako ćeš da ideš u tu stranu, što onda panduri prašinari i oni po kancelarijama imaju benificirani radni staž i idu u punu penzinu za sa 55 godina? U kojim to opasnim okolnostima oni rade?
Using AI to summarize a book and say you now know the most important concepts and ideas is like being for a few hours on JFK airport for a layover, and say you've been to New York. Well... technically, yeah. But not really.
Reading Erich Fromm is soooo much needed in today's world. His books are as relevant today as they were 60 years ago. Maybe even more. Read Fromm.
@AndrewWriteCopy There's a catch, though. To reach new levels, you can NEVER allow yourself to think you've mastered it
@AlinDragu Not yet Only the War of Art. And I started Going PRO.
Now, this excites me. Private, secured AI.
🚨 SHOCKING: LISA SU’S $1,499 LUNCHBOX ANNIHILATES NVIDIA’S $4K AI BEAST! AMD CEO Lisa Su walked on stage, held a lunchbox sized PC in one hand, and ran a 235 billion parameter model live. No data center. No cloud. No rented GPU. The chip inside is the AMD Ryzen AI Max+ 395.
Gene Schwartz was wrong! You CAN create desire in humans... ... you just need to tie it to some deep-rooted, unnamed, unexpressed, unmet psychological need or feel. And then to execute it properly, of course. (Damn it, there's always some catch.) I know of only three people who taught this: 1. Ernest Dichter, in his book The Strategy of Desire (and other books) 2. @IAmAlenSultanic , in his NHB+ 3. Edward Bernayes (kinda) in his book Propaganda Bottom line is: no one is right about everything, and no one is wrong about everything. Question everything. Expand your knowledge. Upgrade your thinking.
AI may replace writers, but only because humans will willingly outsource writing to AI. But the progress of human knowledge will depend on those few who refuse to do it.
The US banning Anthropic's Fable 5 model for users outside of the US is an amazing thing. I hope y'all finally realized NOT to allow yourself and your business to be dependent on someone else's tool. It can be taken away the same way it was given to you. Use all those tools. Fine. But never let yourself depend on them to do your job. 🧠🧠🧠
@nina_krunic Generalno je lepo slušati ljude koji stvarno vole ono što rade i još se razumeju u to što rade. Koja god da je tema u pitanju.
The fact that most people who call themselves "creative strategists" in fact do the most tactical work with almost no strategy behind it is so funny.
"If you don't know where you're going, speed will only get you lost faster." -- Josh Spanier, VP of AI & Marketing Strategy @ Google (talking about the importance of strategic thinking and strategy before tactics, especially when using AI)
@thesamparr @danielcberk You guys miss an important point: when you crave something sweet, and there's only mint chocolate in the house, you'll eat mint choc and love it. :)
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