Alex | Video Marketing @decimablack
B2B YouTube @thumbnailsco | @decimalabs Performance Creatives, YouTube Videos, VSLs, Product Demos ↓ youtu.be/0wOa9WAo0l8?si… New York, NY Joined May 2023-
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"Static ads are dead" is the most expensive lie in DTC right now. I just broke down the exact framework we use to scale static ads for Jones Road, Waterdrop, Peace Vine + more. Persona strategy → AI review mining → creative generation → full-funnel messaging. Link in the comments 👇🏼
If your business youtube channel isn't bringing clients…you’re doing it wrong.
We launched Clifton’s channel from scratch (ghostwriting agency). - 2 videos. - 0 subscribers. - 64K views on video #2. - Leads still coming in two years later. Here’s exactly what we did: > IDEA = DEMAND We didn’t try to be original. We picked what the ICP was already searching for. “How to get your first 1,000 followers” → Clear problem → Proven demand → Beginner-friendly let me be clear: if nobody is searching for your video, don’t even bother producing it > SCRIPT= RETENTION ENGINE Your intro decides if the video lives or d*es. So here’s your check list: → Call out the problem → Make a specific promise → Show proof you’ve done it before Then the rest is just about structure: → Steps to follow → Why it matters → What happens if you ignore it > PACKAGING = THE CLICK Your title + thumbnail should make it instantly clear what the video is about. → What is this? → Who is it for? → Why should I care? if the viewers have to think, you’ve already lost. > EDITING You’re not a Netflix producer but it shouldn’t feel amateur either → Clean audio → Cut dead space → Light visuals + text → Minimal music/SFX it should be simple enough not to distract. > PUBLISHING The video doesn’t end when you finish editing. → Target keywords with real demand → Use the transcript as your SEO base → Steal tags from videos already working → Add chapters to guide retention (MANUALLY!!) don’t get lazy, do the boring part properly ;) Follow @decimablack for more B2B YouTube tips.
Some frames from a recent banger we brought to life
Static Ads we designed for Motion
Okay, my agency is officially Ai-enabled. We stopped using it for surface level tasks and actually supported existing roles significantly and replaced some future roles we were planning to hire for…
Some thumbnails we recently delivered
@markbuildsbrand formats, more creators, same messaging with different products
netflix deal incoming
Video ads we made for Taobti
If you’re staring at a blank screen trying to come up with B2B YouTube ideas… Here are 9 video ideas you can steal. 1. [Skill] full guide for beginners 2. Everyone is doing this wrong in 2026 3. How to get your first [result] step by step 4. I tested [new AI/tool] so you don’t have to 5. 3 campaigns that generated $X (breakdown) 6. Everything I know about [topic] in 20 minutes 7. How I would start from 0 today in [your niche] 8. X mistakes I see every beginner make (and how to fix them) 9. This just changed in [your industry] (no one’s talking about it yet) Pick one and go record. Follow @decimablack for more B2B YouTube tips.
Mark Goldbridge sold his fan-owned football show for £3.5M+ and “independent creator” crowd is calling it a sellout (spoiler alert: they’re wrong) Goldbridge’s channel worked because it checked 3 boxes: - Detachment from creator → the show ≠ just him - Repeatable format → doesn’t depend on new ideas - Niche dominance → easy for a buyer to understand + scale That’s what creates transferability. Something a buyer can step into… and keep running. Which is exactly why he could: → Sell → Partner with Gary Neville → Plug into a bigger distribution system Most creators miss this part: They build channels that only work because of them. So the moment they stop… everything stops. If you actually want to build you can exit: → Go deep enough in a niche that you own it → Your channel should be built on repeatable formats → Build something that could run without you in the room That’s what makes it scalable (and potentially sellable) Follow @decimablack for breakdowns on what’s working (and d*ing) on YouTube right now.
Some frames from a recent video we’re really proud of
Video ads we made for Avantera
saturdays are for 1 of 10s
Video ads we made for Osteo Strong
@OneJKMolina “make no mistakes”
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