Dan Layfield @dlayf

Subscription growth tactics that actually work. Lead Growth @Codecademy from 10m to 50m ARR, PM at @Uber, Product Director @Diligent subscriptionindex.com Austin, TX Joined August 2009

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Dan Layfield @dlayf

5 months ago

@BrentBeshore This is so well written. Thank you for writing it

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4/12 Why? One-tap checkout is insane. Cornell study: single-click increased order frequency 43% and items purchased 37%. RevenueCat tested IAP vs web → web actually made slightly less take-home. That friction kills. 💀 Reply if you've ever abandoned a web checkout 😅

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Dan Layfield @dlayf

6 months ago

3/12 Initial Transaction Revenue Formula: Conversion × AOV × Payment Success - Refunds - Fees Who wins each factor? Checkout Conversion: App Stores, by a lot 🔒 (Trust + saved cards + one-tap = magic) AOV: Tie Payment Success: App Stores Refunds: Tie (unless your web flow sucks) Fees: Web wins big Verdict: App stores still dominate.

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Dan Layfield @dlayf

6 months ago

@Zephyr_hg News

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Dan Layfield @dlayf

8 months ago

@Zephyr_hg News

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Dan Layfield @dlayf

9 months ago

subscriptionindex.com/p/the-four-hor…

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Dan Layfield @dlayf

9 months ago

The impact of improving churn is massive. Lowering churn from 25% → 10% can increase Lifetime Value (LTV) by 250%. Here are the four “horsemen” of churn you must deal with: • Payment / Technical Churn • Selling to the Wrong Persona • Failure to Deliver Value Fast Enough • Happy‐User Churn

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Dan Layfield @dlayf

9 months ago

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Dan Layfield @dlayf

9 months ago

For subscription products, the hardest churn rate to lower is 35%. Either: 1. You're just missing best practices 2. You have fundamentally the wrong business model.