Daum Weigle @dwpr
Public relations and marketing communications firm serving clients from technology startups to Fortune 100's using traditional and new media dwprblog.com San Diego Joined June 2009-
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How do you know a restaurant doesn't value your business? When you have had a reservation for weeks and they call the night before to tell you that you'll have to set on the patio on a Dec. night. @ilfornaionline Coronado #fail
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Have a #SocialMedia policy setting who can post, when & about what subjects ow.ly/AZoD30oSm1v
Multiple employees on #Twitter? Have them add their initials at the end to show who made the post ow.ly/ISu930oSlWg
Embrace video, especially live video; it's what your #SocialMedia followers want ow.ly/D4O830oRski
Maintain a #SocialMedia schedule, but have flexibility to accommodate unexpected opportunities ow.ly/2n5n30oRsge
#Email marketing works. It's effective & affordable ow.ly/4xyW30oQyXt
Don't think of #SocialMedia as solely a marketing channel. Use it for customer service, market research, sales ow.ly/kme330oQyTY
Millennials aren't into fluff. Hone your #SocialMedia messages to be quick & to the point ow.ly/G4sE30oNzXD
Be human. Don't over process your #SocialMedia posts ow.ly/c1q430oNzPv
Evergreen #content helps fill in the gaps between time-sensitive posts ow.ly/5xPz30oMluy
Remember to share who you are. Have your #SocialMedia posts reflect what makes your business specia ow.ly/bAF130oMlpJ
Have a mobile-first strategy for #SocialMedia. Most of your audiences check your content using their phones ow.ly/plzW30oJV6P
Boost your #SocialMedia conversion rate up to 40% by improving your #content headlines ow.ly/Vj6S30oJV3M
When updating #SocialMedia make sure no other employees have already posted on the same subject ow.ly/jZWt30oIzXh
Keep an eye on your competitors' #SocialMedia efforts & learn from their successes - & failures ow.ly/Sw3g30oIzU4
Always ask: Is this #content valuable to clients or prospects? If not, don’t waste your time or theirs ow.ly/UxQK30oHgC5
Create a repository of green #content to fill in on slow news days or when there's no time to write ow.ly/VkZz30oHgnH
Get ready: plan summer #content to update your #web presence. Create seasonal #content to post through to fall ow.ly/FhJH30oFX33
Include a web link, photo, video or other form of media to increase #content engagement ow.ly/riRP30oFWX3
Set #SocialMedia goals then measure results. Make adjustments as necessary ow.ly/b8xV30oEl3Z
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