Eric Cholette-Dufour @ecdufour

Co-Founder @DufourRuscio and Ranch Owner. I post stuff about Digital Marketing, Media, Marketing and Politics. I post in English et en Français 😎 🇨🇦🇺🇸 dufourruscio.com St-Eustache Joined September 2009

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Eric Cholette-Dufour @ecdufour

7 months ago

100% agreed!

Semrush @semrush

7 months ago

Semrush’s AI search study suggests that visitors from AI search experiences are 4.4x more likely to convert than visitors from traditional search experiences. And that AI search traffic could exceed traditional search traffic in 2028. So, AI citations could soon drive more

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Eric Cholette-Dufour @ecdufour

7 months ago

🙌

Barry Schwartz @rustybrick

7 months ago

Google with real estate listings - full property sales listings in the search results seroundtable.com/google-search-…

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SearchEngineJournal® @sejournal

8 months ago

ICYMI: LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains. via @MattGSouthern: hubs.li/Q03VgY3d0 #llms #SEO

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Eric Cholette-Dufour @ecdufour

8 months ago

Pour ceux qui utilisent Screaming Frog 👇

Chris Long @chris_nectiv

8 months ago

SEO Tip: I never realized this but you can actually configure @screamingfrog to crawl with GPTBot + other LLM crawlers.

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Eric Cholette-Dufour @ecdufour

8 months ago

Some updates on the Google Merchant Center.

Barry Schwartz @rustybrick

8 months ago

Google Merchant Center adds Creative Content section seroundtable.com/google-merchan… via Casey Gill

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Eric Cholette-Dufour @ecdufour

8 months ago

I like the words « trust gap ». It is indeed real!! As website traffic move to AI Impressions, it becomes a real issue to get the big picture with GA4!

Search Engine Land @sengineland

8 months ago

The Analytics Trust Gap is real. #GA4 isn’t enough on its own anymore. ✔️ Validate with competitive intelligence ✔️ Unify data across fragmented channels ✔️ Use AI to separate real users from bot noise How top SEOs are fixing it: ow.ly/VtY050WXe7R

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Barry Schwartz @rustybrick

8 months ago

The new Google ad layout is causing people to accidentally click on ads seroundtable.com/googles-ad-lay…

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Barry Schwartz @rustybrick

8 months ago

@glenngabe such a risky stock, i dont know why anyone would buy it long term

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Eric Cholette-Dufour @ecdufour

8 months ago

My job description (and expectations): organizing chaos! And finding profitable solutions 😎 #EntrepreneurMindset #Entrepreneurs

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Eric Cholette-Dufour @ecdufour

8 months ago

Thanks @screamingfrog for developing such a good Platform! Love the API connection with Gemini, Llama, OpenAI, etc! Works really well to get a clear picture how AI Platforms perceive our brands & content! #SEO #AIO #GEO

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Eric Cholette-Dufour @ecdufour

8 months ago

AIO tip: Screaming Frog + Google AI Studio, Open AI, LLama APIs, etc... is just awesome! Want to know what your brand content looks like when someone enter a specific prompt on a specific AI Platform? Even work on different languages! @DufourRuscio 😎

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Eric Cholette-Dufour @ecdufour

9 months ago

For Screaming Frog’s users, great post on how to use the tool to discover pages from your website that are the most important for LLMs.

Chris Long @chris_nectiv

9 months ago

In Screaming Frog's right hand sidebar, you'll see custom search appearing. The articles that populate will be pages that influenced the LLM citations but didn't mention your brand. Now you'll have a list of pages that are high priority for you to influence AI search results.

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Eric Cholette-Dufour @ecdufour

9 months ago

The new job title that will stand out in marketing : Revenue Manager!!!

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Eric Cholette-Dufour @ecdufour

9 months ago

E-commerce > Agentic Commerce ! Interesting 🧐 searchengineland.com/openai-chatgpt…

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Eric Cholette-Dufour @ecdufour

10 months ago

Chat GPT working on an Ad Platform? 🙋‍♂️ I want to try it! searchengineland.com/openai-staffin…

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Eric Cholette-Dufour @ecdufour

10 months ago

Vraiment cool! Prenez le temps d’aller voir comment le nouveau mode AI de Google affiche les infos de votre entreprise!!

Dufour Ruscio @DufourRuscio

10 months ago

Le nouveau "AI Mode" de Google est maintenant disponible ! Très intéressant et définitivement le plus gros changement au niveau du Search Engine Marketing depuis le début des années 2000.