ecom room @ecomroom

has anyone else experienced way higher cpms when testing in abo compared to cbo? really interesting because we’re not even in the health niche, but it is a subscription product and cpms in abo have been around $200 this past weekend while cbo is noticeably lower curious if anyone else is seeing the same thing

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ecom room @ecomroom

2 days ago

🥊🥊

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ecom room @ecomroom

2 days ago

@louiemorgs create

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ecom room @ecomroom

2 days ago

@jordanpaid COPY

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ecom room @ecomroom

2 days ago

a/b testing the bundles and interestingly the version with the free gifts is performing worse so far still waiting for more impressions, but starting to think the extra offer might actually be adding too much friction or confusing people a bit

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ecom room @ecomroom

2 days ago

very bad day today lol killed some ads in abo and put more budget into the cbo, hopefully it starts making up for all the losses starting to test 2 completely new concepts on wednesday and seeing where it goes from there

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ecom room @ecomroom

3 days ago

@jordanpaid dms

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ecom room @ecomroom

3 days ago

store 1 slightly profitable sunday, most of the sales came from the early winning cbo while abo is still not showing incredible results yet already killed some ads and will probably kill a few more tmmrw, then next week put even more ad sets into abo testing from different angles and concepts probably going to raise the budget on the early winning old cbo as well, and if it keeps doing okay, maybe build a separate scaling cbo for each country with cost caps, not 100% sure yet

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ecom room @ecomroom

4 days ago

store 1 new day, basically the same result lol, when i woke up, all of the revenue for the day had already been made, then not a single sale for the rest of the day 😭 waiting until the end of the weekend to get a bit more data, then kill what’s not working and test new creatives next week i really believe in this brand, but for god’s sake we need to find some real winners soon so we can finally start doing some decent volume and scale with real ugc creators + other types of content

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ecom room @ecomroom

5 days ago

store 1 a bit slower than expected for day one, was definitely expecting more tbh starting with abo testing with 3 ad sets, one bottom of the funnel, one with iterations of previous winners and one with organic content, all within the same concept also running one cbo with some early winners from before can’t wait to see what the weekend brings 👀

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ecom room @ecomroom

a week ago

been gone for a while, probably nobody noticed since i’ve only got 25 followers and no one reads my tweets anyway lol but we’re back, going all in on one brand this weekend, bringing the second one back next weekend once inventory is restocked, then launching the third one in october i know everyone says you should focus on one thing, but i guess until one of them really takes off, we’ll keep testing and see what hits can’t wait to hear those shopify cha-chingsssss on a daily basis again