Fatema Dewji @fgdewji

kuanzisha biashara. Watu wengi wana mawazo mazuri ya biashara. Tatizo siyo kukosa uwezo — ni kuacha mapema. Wiki mbili za ku-post bila matokeo, halafu mtu anasema, “haiwezekani.” Ukweli ni huu: biashara inakua kwa hatua ndogo ndogo. Asilimia 1 kila siku. Wewe, ni kitu gani kimoja unaweza kufanya leo kwa biashara yako? Niambie kwenye comments 👇🏽 Nimeelezea haya kwa undani zaidi kwenye kitabu changu How to Start Making Money as a Business — link iko kwenye bio. ⸻ Save and share this post with a friend who’s thinking of starting a business. Most people don’t fail because they lack ideas — they fail because they quit too early. Two weeks of posting with no results, and they decide, “this isn’t working.” Here’s the truth: business grows in small steps. 1% a day. What’s one small thing you can do today for your business? Tell me in the comments 👇🏽 I break this down step by step in my book How to Start Making Money as a Business — link in bio. fatemadewji.com/product/how-to…

@realkrrishlex 🙏🙏

It took me right back to the garage. Today at Stepping Stones Entrepreneurship Week, I had the chance to speak to secondary school students and share a story that has shaped my entire life. I told them about sitting in a garage with a cup of chocolate milk, teaching my make shift dolls, not knowing that those small, quiet moments would one day turn into writing books, building brands, mentoring students, and creating spaces like Bloom Hub. What stood out most was watching these young minds pause, reflect, and begin to see the power of self belief, curiosity, and taking small steps, even when things do not always go your way. I love what I do because it is rooted in touching lives. Helping young people realise that their interests matter, their journey does not need to look like anyone else’s, and that what excites them quietly today could shape their future tomorrow. If even one student left today believing in themselves a little more, then it was worth it.

keyboard_arrow_left Previous keyboard_arrow_right Next

Hifadhi & shiriki post hii. Kila bidhaa unayoiona dukani imepitia safari ndefu kuliko unavyodhani. Watu huona matokeo. Lakini biashara hujengwa kwenye mchakato. Swali la comments 👇 👉 Je, watu wanaona mchakato wa biashara yako au wanaona tu matokeo ya mwisho? — Save & share this post. Every product you see on the shelf has gone through a longer journey than you realize. People see the outcome. But businesses are built in the process. Question for the comments 👇 👉 Do people see your process, or only the final result?

Save & share this. Happy Monday 🤍 Watch this to start your week. What you talk about every day quietly shapes how you think. Gossip shrinks your world. Ideas expand it. This week, pay attention to the conversations you keep, with others and with yourself. Question for you 👇🏽 What kind of conversations are you choosing to be part of lately? — Hifadhi & shiriki hii. Jumatatu njema 🤍 Tazama hii kuanza wiki yako. Unachoongea kila siku kinaathiri jinsi unavyofikiri bila wewe kujua. Udadisi wa watu hupunguza dunia yako. Mawazo huipanua. Wiki hii, zingatia mazungumzo unayochagua kuwa nayo, na wengine na nafsini mwako. Swali kwako 👇🏽 Ni mazungumzo ya aina gani unayochagua kushiriki siku hizi?

📌 Register via link: docs.google.com/forms/d/e/1FAI… 📞 WhatsApp: +255 753 227 064 Coffee with Fatema ☕️ From Identity to Income This didn’t start as an event. Or a brand. It started because I like teaching. When I was younger, I was always explaining things — breaking ideas down, helping people see things clearly. As I grew older, I realised many people around me didn’t have access to the soft skills I had learned over time. Not talent. Not ambition. But the skills that actually change outcomes. How to communicate. How to position yourself. How to build confidence. How to turn what you know into income. That gap bothered me. So for the last 7 years, I kept meeting people over coffee and teaching. What started casually has become 70+ Coffee with Fatema sessions, covering: • personal branding • niche & positioning • social media & marketing • personal development • monetising your knowledge This upcoming session is about one thing: being known for who you are — and getting paid for it. If you know you have value but struggle to explain it, position it, or turn it into income, this session is for you. 📅 Saturday, 31st January 2026 ⏰ 1.5 hours 📍 Location: TBC Just coffee. Just clarity.

keyboard_arrow_left Previous keyboard_arrow_right Next

All my books are available — Visit: fatemadewji.com/product-catego… Available in English and Kiswahili. My journey with the Mo brand taught me a powerful lesson: brands grow by solving real problems and becoming part of everyday life. When Juma wakes up, breakfast is made at home, chapati cooked with Mo Safi Oil and Simba Wheat Flour. He gets ready and rides his Mo Boxer to work. During the day, he drinks Mo Maisha Water, shares a Mo Cola with friends, and gets through his responsibilities. At night, clothes are washed with Mo Poa Detergent, Mo Spaghetti is on the table, and the day slows down. Mo is there, from morning to night, quietly, consistently. I wrote my first book during a sabbatical in Lebanon 🇱🇧, after realising marketing in Africa is different. That’s how Marketing for an African Powerhouse was born, now used at Harvard, Georgetown, and Oxford. Since then, I’ve written Storyteller, Alchemy of Self-Love, and 7 practical eBooks, including my personal branding eBook: • Unforgettable – How to Build a Personal Brand That Opens Doors • The $10 Marketing Plan • Database Goldmine • How to Build a Business Database • The Ultimate Referral Marketing Guide • From Freeze to Free (public speaking) • How to Start Making Money I write simply, honestly, and practically. 📲 Tap the link in my bio to explore the full library. // Vitabu vyangu vyote vinapatikana — bofya link iliyo kwenye bio yangu. Vinapatikana kwa Kiingereza na Kiswahili. Safari yangu na brand ya Mo ilinifundisha somo moja muhimu sana: brand hukua kwa kutatua matatizo halisi na kuwa sehemu ya maisha ya kila siku ya watu. Anapoamka Juma asubuhi, kifungua kinywa kinaandaliwa nyumbani — chapati zinazopikwa kwa Mo Safi Oil na Simba Wheat Flour. Anajiandaa na kupanda Mo Boxer kwenda kazini. Mchana unapita, anakunywa Mo Maisha Water, anashirikiana na marafiki kunywa Mo Cola, na kutekeleza majukumu yake ya kila siku. Jioni anaporejea nyumbani, nguo zinafuliwa kwa Mo Poa Detergent, chakula cha jioni kinaandaliwa — mara nyingi Mo Spaghetti — na siku inaanza kutulia. Mo ipo hapo — kuanzia asubuhi hadi usiku — kimya kimya, kwa uthabiti. Niliandika kitabu changu cha kwanza nikiwa kwenye mapumziko ya kazi (sabbatical) huko Lebanon 🇱🇧, baada ya kutambua jambo moja muhimu: masoko barani Afrika ni tofauti. Ndipo Marketing for an African Powerhouse kilipozaliwa — na leo kinatumika kama nyenzo ya masomo katika Harvard, Georgetown, na Oxford. Tangu hapo, nimeandika Storyteller, Alchemy of Self-Love, na eBooks 7 za vitendo, ikiwemo eBook yangu ya personal branding: • Unforgettable – How to Build a Personal Brand That Opens Doors • The $10 Marketing Plan • Database Goldmine • How to Build a Business Database • The Ultimate Referral Marketing Guide • From Freeze to Free (public speaking) • How to Start Making Money Ninaandika kwa urahisi, uhalisia, na vitendo. 📲 Tembelea: fatemadewji.com/product-catego… kuchunguza maktaba kamili ya vitabu.

keyboard_arrow_left Previous keyboard_arrow_right Next

Guess what ☕️ Coffee with Fatema is back, after popular demand. FROM IDENTITY TO INCOME Personal Branding • Niche • Monetization This session is for people who know they have something valuable, but feel like: • people don’t fully understand what they do • they’re visible, but income isn’t matching effort • they’re doing too many things and nothing is scaling This is not a motivation session. It’s a clarity, positioning, and monetization roadmap. In this Coffee with Fatema, we’ll break down how to: • define your personal brand clearly • identify a niche without limiting your potential • stop speaking to everyone and attract the right people • turn your brand into income in a way that’s sustainable and aligned By the end of the session, you’ll walk away with: • a clear personal brand position • a defined niche you can confidently communicate • 2–3 realistic monetization paths aligned to your strengths • language to explain what you do, clearly and confidently • a personal action plan tailored to you Over the last 15+ years, I’ve helped 10,000+ people clarify, position, and monetize their personal brands across startups, corporates, and entrepreneurial ecosystems. 📅 Saturday, 31st January 2026 👉 To join, fill in the registration form via the link docs.google.com/forms/d/e/1FAI… 📞 Or call/message: 0753 227 064 This is how personal brands become assets, not hobbies. See you over coffee 🤍☕️ // Guess what ☕️ Coffee with Fatema imerudi, baada ya mahitaji makubwa. FROM IDENTITY TO INCOME Personal Branding • Niche • Monetization Kikao hiki ni kwa watu wanaojua wana kitu cha thamani, lakini: • watu hawaelewi wanachofanya • wanaonekana, lakini mapato hayaendani na juhudi • wanafanya mengi, lakini hakuna kinachoscale Hiki sio kikao cha motisha. Ni kikao cha kukupa ufafanuzi, positioning, na ramani ya kipato. Utajifunza jinsi ya: • kufafanua personal brand yako • kutambua niche yako bila kujizuia • kuvutia watu sahihi • kubadili brand yako iwe chanzo cha kipato Mwisho wa kikao, utaondoka ukiwa na: • brand iliyo wazi na yenye kujiamini • niche unayoweza kuielezea kwa uhakika • njia 2–3 za kupata kipato zinazokufaa • lugha ya kuelezea unachofanya, kwa uwazi 📅 Jumamosi, 31 Januari 2026 👉 Kujiunga, jaza fomu kupitia link docs.google.com/forms/d/e/1FAI… 📞 0753 227 064 Hivi ndivyo personal brands zinavyogeuka kuwa mali, sio burudani. Tutaonana kwenye kahawa 🤍☕️

keyboard_arrow_left Previous keyboard_arrow_right Next

Hifadhi & shiriki post hii. Heri ya Mwaka Mpya 🤍 Mwaka mpya hauhitaji kelele mpya — unahitaji maamuzi mapya. Marketing sio kupost kila siku. Ni kuwasiliana kwa uwazi. Ni kueleweka. Ni kujenga uaminifu. Kama mteja haelewi unauza nini, unamsaidiaje, na kwa nini akuchague wewe — hata effort kubwa haitageuka mauzo. Habari njema? Huhitaji budget kubwa. Unahitaji mwelekeo, consistency, na uaminifu. Kama uko tayari kuacha kubahatisha kwenye marketing na kuanza kufanya mambo kwa mpangilio na akili, eBook yangu Fatema’s $10 Marketing Plan inakuelekeza hatua kwa hatua. Link ipo kwenye bio. // Save & share this post. Happy New Year 🤍 A new year doesn’t need louder marketing — it needs better decisions. Marketing isn’t about posting more. It’s about clarity. Connection. Trust. If your customer doesn’t understand what you sell, how you help them, and why they should choose you — effort alone won’t convert. The good news? You don’t need a big budget. You need direction, consistency, and trust. If you’re ready to stop guessing and start marketing with clarity, my eBook Fatema’s $10 Marketing Plan breaks it down step by step. Link: fatemadewji.com/product/fatema…

keyboard_arrow_left Previous keyboard_arrow_right Next

Hifadhi na ushiriki chapisho hili. Kwa Mo, marketing haijawahi kuwa bidhaa tu. Ni kuhusu jinsi bidhaa zinavyoingia kwenye maisha ya watu — nyumbani, barabarani, kazini, na kwenye nyakati muhimu. Hapo ndipo maana ya kweli ya kugusa maisha ilipo kwetu. Na hiyo ndiyo marketing ninayoamini. Tunapomalizia mwaka huu, tunawatakia nyote heri ya mwaka mpya kutoka Mo 🤍 Mwaka wa ukuaji, uaminifu, na maana zaidi ya mauzo. 💬 Nikuulize: brand yako inagusa vipi maisha ya watu, zaidi ya kuuza bidhaa? ⸻ Save & share this post. At Mo, marketing has never been just about products. It’s about how those products show up in people’s lives — at home, on the road, at work, and in moments that matter. That’s what touching lives truly means to us. And that’s the kind of marketing I believe in. As we close this year, we wish you all a very happy New Year from Mo 🤍 Here’s to a year of growth, trust, and purpose beyond sales. 💬 Let me ask you: how does your brand touch people’s lives beyond the transaction?

When everything is moving fast, the last thing I have time for is tech getting in the way. Upgrading to Windows 11 and working with Copilot has honestly changed how my days run. Fewer interruptions, better security, and tools that actually help me get things done instead of slowing me down. Microsoft 365 keeps everything connected, even when the pressure is high, so I can stay focused on decisions, not admin. If your work depends on reliability and speed, this upgrade is worth it. Getting more done feels a lot easier when your system can keep up with you. #RedDotDistribution #WorkSmart #Windows11 #Microsoft365 #Copilot #Productivity

Hifadhi na ushiriki chapisho hili. Mwaka huu, tulibadilisha mtazamo wetu kwenye kitu kimoja muhimu sana. Haikuwa kuhusu kuongeza mauzo mapya. Ilikuwa kuhusu kuangalia kwa makini kile ambacho hakionekani mara moja. Tulipoanza kuuliza maswali tofauti, tulianza kupata majibu tofauti. 🎥 Tazama video uone mabadiliko tuliyofanya na kwanini attention ndogo inaweza kubadilisha matokeo makubwa. 💬 Nikuulize: ni mara ya mwisho lini uliangalia ni nani ameacha kununua kwako? ⸻ Save & share this post. This year, we shifted our focus on one very important thing. It wasn’t about chasing new sales. It was about paying attention to what’s easy to miss. Once we started asking different questions, we started getting different answers. 🎥 Watch the video to see the shift we made and why small attention can lead to big results. 💬 Let me ask you: when was the last time you checked who stopped buying from you?

So grateful for this experience. Getting the chance to share the stage with my brother and celebrate our wins made it even more special. Thank you to my partner Farwa — truly a pleasure playing by your side and taking two trophies home in pickle and padel. Congratulations to all the winners, and thank you to everyone who made this festival so special. To the organizers — thank you for the time, effort, and heart you poured into this. From keeping us hydrated to managing schedules so seamlessly, it didn’t go unnoticed and was deeply appreciated. And to all the wonderful ladies who participated, it was such a pleasure meeting you, sharing the court, and creating beautiful memories together. InshAllah, many more moments like these to come 🤍

keyboard_arrow_left Previous keyboard_arrow_right Next

Hifadhi na ushiriki chapisho hili. Kuna kitu niligundua mwaka huu ambacho kilinifanya nisite kidogo. Haikuhusu ubunifu. Ilikuwa kuhusu macho ya watu yalipo. Tulipoacha kufanya tulivyozoea na kujaribu kitu tofauti, matokeo yalizungumza yenyewe. 🎥 Tazama video uone kilichotufanya tufikirie upya mahali marketing inapaswa kuonekana leo. 💬 Nikuulize: kama attention imebadilika, je, marketing yako imebadilika pia? ⸻ Save & share this post. There was something I noticed this year that made me pause. It wasn’t about creativity. It was about where people’s eyes actually are. When we stopped doing what was familiar and tried something different, the results spoke for themselves. 🎥 Watch the video to see what made us rethink where marketing should show up today. 💬 Let me ask you: if attention

Hifadhi na ushiriki chapisho hili. Kuna wakati kama brand unalazimika kukaa kimya na kusikiliza kwa makini — hata kama si kila kitu kinapendeza kusikia. Mwaka huu, nilikaa kwenye kikao ambacho kilinifundisha somo muhimu sana kuhusu uaminifu na ukuaji. Haikuwa rahisi. Lakini ilikuwa muhimu. 🎥 Tazama video uone kilichotokea na kwanini si kila feedback inamaanisha kushindwa. 💬 Nikuulize: ni maoni gani ya mwisho uliyopata ambayo yalikufanya ufikirie upya? ⸻ Save & share this post. Sometimes, as a brand, you have to sit quietly and really listen — even when the feedback isn’t easy. This year, I sat in on a session that taught me a powerful lesson about growth and honesty. It wasn’t comfortable. But it mattered. 🎥 Watch the video to see what happened and why listening can change everything. 💬 Let me ask you: what’s the last piece of feedback that made you rethink something?

Hifadhi na ushiriki chapisho hili. Kuna sehemu ya marketing ambayo watu wengi hawaioni. Na kwa kweli, hapo ndipo mambo mengi huamuliwa. Mwaka huu, niliona kwa macho yangu kazi inayofanyika kabla bidhaa moja haijafika dukani. Ilinibadilisha kabisa namna ninavyoona marketing. 🎥 Tazama video uone kwanini marketing huanza mbali zaidi ya maneno na kampeni. 💬 Nikuulize: ni sehemu gani ya biashara yako ambayo wateja hawaioni — lakini ina umuhimu mkubwa? ⸻ Save & share this post. There’s a part of marketing most people never see. And honestly, that’s where everything is decided. This year, I saw firsthand the work that happens long before a product ever reaches the shelf. It completely changed how I think about marketing. 🎥 Watch the video to see why marketing starts long before campaigns and messaging. 💬 Let me ask you: what part of your business do customers never see — but matters the most?

Hifadhi na ushiriki chapisho hili. Kuna wazo tunalopenda sana kama wajasiriamali — kwamba tukipata kitu sahihi mara ya kwanza, tumeshinda. Lakini mwaka huu, tulijifunza kwa njia tofauti. Kulikuwa na majaribio. Kulikuwa na mabadiliko. Na kulikuwa na kusikiliza kwa makini. 🎥 Tazama video uone kilichotufundisha somo kubwa kuhusu bidhaa, maoni, na kukubali kuboresha. 💬 Nikuulize: ni mara ya mwisho lini ulipobadilisha kitu baada ya kusikiliza wateja wako? ⸻ Save & share this post. There’s an idea many of us hold onto as entrepreneurs — that getting it right the first time means we’ve won. But this year, we learned differently. There was testing. There were adjustments. And there was careful listening. 🎥 Watch the video to see the lesson this taught us about products, feedback, and being willing to improve. 💬 Let me ask you: when was the last time you changed something after listening to your customers?

Hifadhi na ushiriki chapisho hili. Baadhi ya masomo makubwa kabisa ya marketing hatukuyapata kwenye boardroom. Yalikuja kutoka mahali ambapo biashara inachezwa kwa uhalisia kabisa. Kulikua na pengo tulililazimika kukabiliana nalo — na tulipoelewa lilikuwa wapi, kila kitu kilibadilika. 🎥 Tazama video uone somo tulilojifunza Kariakoo na kwanini marketing haiwezi kufanya kazi peke yake. 💬 Nikuulize: ni wapi biashara yako huwa inakwama — hata ukiweka juhudi nyingi? ⸻ Save & share this post. Some of our biggest marketing lessons didn’t come from a boardroom. They came from where business actually happens. There was a gap we had to confront — and once we saw it clearly, everything changed. 🎥 Watch the video to see what Kariakoo taught us and why marketing can’t work in isolation. 💬 Let me ask you: where does your business get stuck, even when you’re doing everything right?

Hifadhi na ushiriki chapisho hili. Mwaka huu, tulibadilisha kabisa namna tulivyokuwa tunafikiria kuhusu soda. Haikuwa tena suala la ladha pekee. Kuna maswali tulianza kujiuliza — na majibu yake yalibadilisha mengi. 🎥 Tazama video uone kilichobadilika na kwanini watu wanaunganishwa na brand kwa njia tofauti kabisa. 💬 Nikuulize: ni kitu gani kidogo kilibadilisha mtazamo wako wa brand mwaka huu? ⸻ Save & share this post. This year, we completely changed how we thought about soda. It stopped being just about flavour. We started asking different questions — and the answers changed everything. 🎥 Watch the video to see what shifted and why people connect to brands in very different ways. 💬 Let me ask you: what small shift changed how you see your brand this year?

Hifadhi na ushiriki chapisho hili. Kila mtu siku hizi anaongelea AI. Lakini tulichojifunza mwaka huu hakikuwa kile watu wengi wanadhani. Tulifanya majaribio. Tulifanya makosa. Tukabadilisha namna tunavyofanya kazi. 🎥 Tazama video uone ni wapi AI ilitusaidia kweli — na ni wapi haikufanya kazi kabisa. 💬 Na ningependa kusikia kutoka kwako: AI imekubadilishia nini kwenye biashara yako mwaka huu? ⸻ Save & share this post. Everyone talks about AI these days. But what we learned this year wasn’t what most people expect. We tested. We got it wrong. We changed how we work. 🎥 Watch the video to see where AI actually helped us — and where it didn’t. 💬 I’d love to hear from you: how has AI changed your business this year?