German Ramirez @gerramirez

Digital & Blockchain Pioneer. Chief Marketing Officer at Bitcoin Suisse. 30 years in strategy, marketing, branding & storytelling. Author & keynote speaker. linktr.ee/germanramirez Switzerland Joined December 2008

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German Ramirez @gerramirez

3 months ago

@crypto_usermane @decentrallugano @BitcoinSuisseAG LOL! Thanks @crypto_usermane for the kind words🙌. Here is a suggestion: Come join this year's @decentrallugano and I will personally provide you with by beard management strategy on site 1:1 😅

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German Ramirez @gerramirez

10 months ago

@GothamSenator @BitcoinSuisseAG Such a pleasure to have you over @GothamSenator ! Onwards and upwards 🙌

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German Ramirez @gerramirez

11 months ago

The @BitcoinSuisseAG July 2025 Industry Rollup is out. Here's one snippet. 🌍 Ethereum’s next chapter: from DeFi playground to global financial infrastructure. ETH on-chain economy now rivals the GDP of small nations! 📩Sign up to read it all: ow.ly/Oyl230sOg2Q

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German Ramirez @gerramirez

12 months ago

What the internet did for information, blockchain technology can do for value. That's @BitcoinSuisseAG CEO @andrejmajcen sharing some simple but powerful alpha.

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German Ramirez @gerramirez

a year ago

3/ I explore this in my latest blog: “AI faces a snag: nobody knows how it works. Is that a problem?” Dive in here: german-ramirez.com/blog/ai-faces-…

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German Ramirez @gerramirez

a year ago

2/ But here’s the catch: we don’t really know how AI works. Even the developers can’t explain it. When these systems make decisions in hiring, healthcare, or pricing, who’s accountable? Transparency & trust are more critical than ever. 🧐

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German Ramirez @gerramirez

a year ago

1/ 🚨 Big shakeup in AI! Chinese startup DeepSeek just dropped R1, a model rivaling OpenAI, but at a fraction of the cost. 💥 Result? $1T wiped from Nasdaq & Nvidia’s stock tanking. Innovation is no longer just about resources; it’s about bold, smart moves. 🤖🌍

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German Ramirez @gerramirez

2 years ago

3/ Take @volvocars: known for safety, they dared with the iconic Van Damme truck split ad. It was bold, yet perfectly reinforced their core value: reliability. 🛻 So, if an idea boosts your brand’s message, leap! 🚀 #Marketing #BrandValues

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German Ramirez @gerramirez

2 years ago

2/ 🎨 Bold ideas can make campaigns memorable, but start by defining your brand's core pillars. What emotional anchors set you apart? Once you know these, experiment freely: just stay aligned!💡 #CreativeRisk 🧵

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German Ramirez @gerramirez

2 years ago

1/ 🚀 How do you ensure #innovation in #branding without losing what makes your brand your brand? The key lies in balancing creative risks with brand consistency. Let’s explore! 🤔 #BrandStrategy 🧵

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German Ramirez @gerramirez

2 years ago

5/ In summary: it’s time to move from green talk to green walk. Businesses that authentically commit to sustainability will not only thrive but will also lead the way for a more sustainable future. german-ramirez.com/blog/from-gree… #Leadership #SustainableFuture #GreenBusiness

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German Ramirez @gerramirez

2 years ago

4/ Sustainable transformation is not a quick fix or a trend. It's an ongoing journey that demands continuous efforts, adaptation, and genuine commitment. Leaders must remain focused on long-term impact. 🌱 #LongTermImpact #GreenTransformation

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German Ramirez @gerramirez

2 years ago

🧵 1/ Leading a sustainable transformation isn't just about talking green — it's about walking the talk. In today's world, businesses must do more than just make promises. They need to align their #Purpose with actionable steps. 🌍 #Sustainability #Leadership #GreenBusiness

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German Ramirez @gerramirez

2 years ago

Without tailoring your #Marketing, you're missing the chance to connect with your audience and show them they can be their true selves with your brand. Personalize, connect & watch your #brand value soar! 🚀💥 In your opinion: What’s the biggest risk of not personalizing it?👀

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German Ramirez @gerramirez

2 years ago

they can truly be themselves with YOU. 💯 Don't let your brand be the one that’s “just another option”!🚀 PS: The pic shows me in best hands, preparing for a live stream production. Apparently, the real me isn't good enough and needs some work before stepping onto the stage.🤪😅

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German Ramirez @gerramirez

2 years ago

if you’re into performance and precision or magic and nostalgia, we got you.” 🏁✨ When you don’t tailor your marketing, you’re losing out on connecting with the real you. 🙅‍♀️🙅‍♂️ So, what's at stake? Only your brand’s soul! 😬 You’re missing the chance to show your audience 🧵

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German Ramirez @gerramirez

2 years ago

Not personalizing your marketing? You're missing out on BIG opportunities.💸 🚨As a corporation and an individual.🚨 Let’s face it: people pick brands that speak to who they are. Think @BMW 🏎️ or @Disney 🏰 — these aren’t just companies, they’re a lifestyle. They say, “Hey, 🧵

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German Ramirez @gerramirez

2 years ago

🌐 Authenticity vs. #AI in #branding: As AI rises, so does the need for realness. YouTube now labels authentic content 👀! 🔥 @VictoriasSecret’s rebrand: From glamor to inclusivity - but it’s drawn criticism for inauthenticity. Lesson? 💬 Thoughts? 👋 german-ramirez.com/blog/tech-huma…

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German Ramirez @gerramirez

2 years ago

📝🆕 Fifth edition of "Tech & Humanity: a ❤️ story" is out! 🚀 Is @Google losing its #search dominance? 💡 #jobseekers tip: Taking unconventional paths works! UK designer Courtney Summer Myers’ bold “desperate” LinkedIn banner parody gained 400K reactions + job offers. ⬇️