Kate @hellokatetan
Growth & E-Commerce Consultant. There's too much negativity in the world, so mainly using this account to share my (hopefully) daily #BizWin. Share yours! hellokatetan.com Singapore Joined July 2007-
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There's lots of talk about starting things. Startups, launching products, new initiatives. It's exciting, no doubt. But the hardest part about business is not the start, it's the stay. Stayups, not startups. Staying in business is the hardest thing to do in business. Day 10,000, 1,000, or 100 is always harder than day 1.
“Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no control over the outcome. Vulnerability is not weakness; it's our greatest measure of courage.” — Brené Brown
"Your problems adjust to their true level of importance after a hard workout and a good night of sleep." – @JamesClear
How to Get Rich (without getting lucky):
Content marketing is a lot harder these days. Last year, 65% of Google searches ended without a click. And social media platforms will ding you for linking out. The harsh truth? Marketers need to get a lot savvier about their content. Here's how:
Thoughts on Growing a YouTube Channel in 2022… If it’s not a hobby commit to it like a serious career you have to be dedicated to for 5 years, and make real choices about it. If it’s a hobby you want to get a few bucks from, admit that, have fun and be messy… (thread 🧵)
THIS is the visual business plan for Disney in 1957. I have this hanging on my wall. If you are a creator, you need to study this model.
I went from 0 to 60,000 LinkedIn followers in 6 weeks. Here's my entire playbook ― for free:
Know what blows my mind? When marketing teams assume “content = blog posts.” Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts. Huge mistake. Here are some other content types that drive ROI 🧵
In 2020, I set 3 rules for myself that changed my life: • The biz must be scalable (products, not services) • I must own a piece of the upside (no trading hours-for-dollars) • My name must be on it (no more ghostwriting) This year, I'm adding 6 more rules to my Laws List:
What looks like genius may simply be the byproduct of persistence and variety."
Continue to generate options, explore paths, and propose silly ideas. Copy and paste concepts from widely different disciplines and see if it gets you anywhere. All the while, continue to refine the best solution you’ve found thus far.
"Persistence and variety. These are the two primary ways to develop great ideas or to solve important problems. Keep leaning your head against a topic for a long time. Certainly for weeks, possibly for years. And along the way, try many lines of attack.
Perhaps even a bit of extra money. But the long-term returns from a great reputation usually outweigh the cost of a single transaction. Most of the value in life and in business arises out of good relationships."
"Every transaction is paid for at least three times. First, with the money you pay. Second, with the time you spend. Third, with the reputation you create through your behavior. Being pleasant, reliable, and easy to work with might cost you a little more time.
Priest and novelist Charles Kingsley on what makes us happy: "We act as though comfort and luxury were the chief requirements of life, when all that we need to make us happy is something to be enthusiastic about."
The same thing can happen when we’re around young children or adults who have unlearned those habits of shutting the world out."
When we hear music or poetry or stories, the world opens up again. We’re drawn in — or out — and the windows of our perception are cleansed, as William Blake said.
"The daily routine of most adults is so heavy and artificial that we are closed off to much of the world. We have to do this in order to get our work done. I think one purpose of art is to get us out of those routines.
"The ideal form of work feels like play, but still accomplishes something useful and valuable. Joyful for you. Helpful to others."
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