Igentics @igentics

Specialists in web design & system integration, branding & design. Say goodbye to endless spreadsheets & isolated systems & hello to REAL TIME CONNECTIVITY. igentics.com Cambridge, UK Joined March 2009

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Igentics @igentics

5 months ago

What every brand needs before design starts: 1️⃣ Clarity of purpose 2️⃣ Consistent story 3️⃣ Confident voice That’s how Airbnb, Glossier, and Monzo built loyalty before launching their logos. Need help defining yours?

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Igentics @igentics

9 months ago

Accessible design isn’t optional anymore—it’s essential. From colour contrast to screen-reader support, inclusion is the foundation of today’s digital experiences.

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Igentics @igentics

9 months ago

Your typeface speaks volumes. Sans-serif suggests modern clarity, while serif indicates tradition and strength. Weights, spacing, and hierarchy influence the flow. Typography embodies your brand voice. In a fast-paced world, are your fonts delivering the right message?

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Igentics @igentics

9 months ago

Colours aren’t decoration—they’re signals. 🔵 Blue builds trust (hello, B2B). 🟢 Green encourages action. 🟡 Yellow sparks creativity. ❤️ Red creates urgency. The hues you choose shape how your brand is felt before a word is read. Are your colours aligned with your audience?

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Igentics @igentics

9 months ago

Netflix isn’t just about movies; it emphasizes seamless user experience. 👉 Simple personalization 👉 Easy navigation 👉 Informative micro-copy Your site doesn't need to be Netflix, but aim for intuitive journeys, clear messaging, and a user-centered approach.

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Igentics @igentics

9 months ago

Have you seen a brand with consistent web, social media & print presence? That’s deliberate uniformity. Every font, colour & image conveys the same message. Consistency boosts recognition, builds trust, and increases conversions. Is your brand recognisable across all platforms?

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Igentics @igentics

11 months ago

How resilient is your website? Let’s find out → [insert link or call to action] #UX #WebDesign #CustomerFirst #DigitalStrategy #InteractionDesign

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Igentics @igentics

11 months ago

In a shifting digital landscape, only the adaptable succeed. We design websites that are: ⚡️ Fast 🛡 Secure 🔮 Future-ready

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Igentics @igentics

11 months ago

🔥 Heatwaves force us to adapt — your website should too. Just like rising temps test our limits, changing digital conditions test your site. Is it built to thrive or crack under pressure? Let’s find out. 🧵 #UX #WebDesign #CustomerFirst #InteractionDesign

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Igentics @igentics

a year ago

During COVID, empathy led the way. Dove’s campaign showed real NHS heroes—mask marks and all. 💙 Real beauty = resilience. Design went clean & calming. Marketing went digital, human, and heart-first. #UX #EmpathyInMarketing #UserExperience #DesignTrends

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Igentics @igentics

a year ago

After 9/11, trust became travel’s biggest currency. BA & Virgin pivoted—safety over Champagne. UX shifted: padlock icons, HTTPS, patriotic colours Marketing got emotional: resilience, responsibility, pride. Would you trust a brand more if it showed it puts your safety first?

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Igentics @igentics

a year ago

The importance of UX is very obvious when something breaks or doesn't load. It's central to a success. Our UX services combine creativity, research & innovation to help you stand out from the crowd. Got any issues related to loading time or functionality get in contact.

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Igentics @igentics

a year ago

When you sign off your website with us, our relationship with you is only just beginning. We don't just complete a project and move on, we work with you for the life of your site making sure that you benefit from the latest updates, technologies and security.

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Igentics @igentics

a year ago

Have you tested your e-Commerce payment & shipping integration recently? Is it user friendly, seamless, secure, up to date? If you dream of hassle free experiences for customers, get in touch. We can review your current integrations. loom.ly/WqeQhdM

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Igentics @igentics

a year ago

New to E Commerce with a big idea or want to take your current store up a level? We have the skills, expertise & drive to help you realise your commercial dreams. We can help make your dreams a reality. Take a look at some of our projects loom.ly/rl6wj5Y

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Igentics @igentics

a year ago

Looking for a stunning website that delivers results? You're in the right place. Start-ups, established brands or an e commerce power house we've got it covered. loom.ly/24-VPq4

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Igentics @igentics

2 years ago

We are not sending traditional Christmas cards in 2024. We've decided to use our resources more meaningfully & in line with our charitable giving ethos so we have donated to The Red Hen Project through the Big Give! Wishing everyone a very Merry Christmas and a Happy New Year!

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Igentics @igentics

2 years ago

Thrilled to share we proudly donated to The Red Hen Project during the Big Give campaign This project works tirelessly to provide families across Cambridgeshire in need with a Christmas meal, ensuring that everyone has the opportunity to celebrate the season with joy and warmth.

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Igentics @igentics

2 years ago

The holiday rush can be intense, but a solid stock control setup keeps everything running smoothly. Here’s our checklist: ✅ Use plugins or APIs to connect inventory to webshop. ✅ Test systems in advance ✅ Train the team on managing stock & troubleshooting.