Book 1:1s and get direct advice from the founders of Zillow, Reddit, Kayak, and 3k+ more on Intro.
An @a16z companyintro.co/marketplace?ut…Joined February 2015
Lean teams can move like big teams when they know where to place their bets.
@stevenborrelli breaks down how staying lean early gave @cutsclothing more room to invest in acquisition, move faster, and outspend competitors without losing discipline.
Save this if you're trying to scale without letting overhead eat your upside.
TLDR: Retail success comes when brands obsess over the details.
– Maximize velocity before adding new doors
– Expand only when your business is ready
– Use sampling to drive trial
– Invest in strong retailer relationships
– Build systems specifically for retail
Retail growth comes from proving velocity, supporting each account, and building the systems that keep product moving.
In CPG, getting on shelves is a win, but flying off the shelves is the bigger accomplishment.
Many founders focus too much on widening distribution when they should be focused on getting products into shopping carts.
Here are 5 steps to win in retail ⬇️
Don't forget, every “yes” has a cost.
When momentum picks up, the hard part isn’t finding opportunities. It’s having the discipline to protect the work that actually moves the business forward.
Do you have a “not right now” list started yet?
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