James @jamesl

💼 Helping entrepreneurs and businesses boost brand awareness and credibility with digital PR luxn.com New York, USA Joined May 2015

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BROONO ㊆ @BROONOart

3 months ago

I like goin to the gym at 3pm bc it’s just all the people with mysterious income sources

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We need justice for my friend Ashlee Jenae who was found dead in her hotel in Tanzania and her fiance Joe McCann claims she hung herself. Anyone who knows Ash knows she would NEVER commit suicide. We need answers now!

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Okara @askOkara

5 months ago

Today we're introducing the world's first AI CMO. Enter your website and it deploys a team of agents to help you get traffic and users. Try it now at okara.ai/cmo

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AB @AB84

5 months ago

Moved to Dubai for tax shelter and now I’m in a bomb shelter

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James @jamesl

7 months ago

Oh my goodness

Home Team Hoops @HomeTeamHoops

7 months ago

Heart over height

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Sam Parr @thesamparr

9 months ago

I 100% agree with this take.

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James @jamesl

a year ago

Reddit is tomorrow’s newsroom. Journalists aren’t waiting for your pitch, they’re watching the threads. If your brand’s not there, you’re missing the story before it’s written. #RedditMarketing #DigitalPR #Trendwatching

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James @jamesl

a year ago

“Natural communicator” is a myth. Zuckerberg wasn’t. Buffett used to puke before speeches. Great comms aren’t born, they’re practiced. If you’ve got a story, learn to tell it now. #FounderVoice #MediaReadiness #PRTraining

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James @jamesl

a year ago

B2B PR isn’t broken. It’s just stuck in 2012. The new strategy is personal, unfiltered, founder-led. Tell your story before hiring someone else to. Don’t pitch products, share POVs. #ModernPR #FounderLedPR #B2BPR

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James @jamesl

a year ago

Big launches don’t build brands. Rhythm does. You need to show up consistently, in feeds, inboxes, headlines. Because one spike won’t scale. PR isn’t a moment. It’s a pulse. #BrandRhythm #B2BPR #PRStrategy

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James @jamesl

a year ago

You sound great in meetings but stiff in articles? That’s a PR problem. Start with your real voice. Voice notes > edited drafts. Talk like a person, not a pitch deck. #AuthenticPR #FounderVoice #HumanFirstContent

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James @jamesl

a year ago

Being first doesn’t win. Being remembered does. You don’t need first-mover advantage. You need clarity. Define the problem so well they never forget you. #NarrativeStrategy #CategoryDesign #PR101

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James @jamesl

a year ago

Do you remember that viral juice trick Eknoor Soni did? We turned it into a full-blown PR firestorm: LA Weekly, MSN, The Mirror & more 547K+ views 142M online readership 0 ad spend One moment, global reach. Want in? Let’s talk. #PRSuccess #EarnedMedia #MediaCoverage #ViralMarketing #NoAdSpend #PublicRelations #MarketingWins #GoingViral

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James @jamesl

a year ago

You don’t win hearts with “happy.” You win them with relief. Safety. The emotion that fits the moment. Generic emotion is forgettable. Specific emotion gets remembered. #EmotionalPrecision #FeltNotForced

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James @jamesl

a year ago

If they have to read your sentence twice… You already lost them. Fluent writing = trusted writing. Clarity wins more press, more trust, and more sales. Sound like a person not a press release. #PlainLanguage #PRStrategy #BrandTrust

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James @jamesl

a year ago

Good PR isn’t about clicks. It’s about moments people remember. Moments that get quoted, retold, and shared. If it doesn’t stick in their brain, it won’t stay in their feed. #BrandMemory #StoryThatSticks #EmotionalPR

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James @jamesl

a year ago

If your PR sounds like it came from a template, it probably did. Your audience can tell. Forget "brand voice." Use your voice. If it sounds real, it sticks. If it doesn’t? They scroll. #FounderVoice #StorytellingThatSticks

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James @jamesl

a year ago

If you can’t say what you do in one sentence, neither can the press. You need a Signature Sentence: “We help [X] achieve [Y] by [Z].” Clear. Memorable. Repeatable. If you don’t own the quote, someone else will. #SignatureSentence #MediaReady

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James @jamesl

a year ago

“We empower communities.” “We make an impact.” Sound familiar? Mission-led brands fail when they sound like everyone else. You don’t need a slogan. You need proof. Name the numbers. Quote your people. Show the receipts. #RealStoriesRealImpact #PRStrategy"

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James @jamesl

a year ago

PR in 2025 isn’t mass emails and press releases. It’s Notion boards. DMs. Reels. → Founder stories → Narrative launches → Omnichannel rhythm You’re already relevant, build the engine that shows it. #ModernPR #ContentEngine #FounderBrand