kaytics @kaytics

Kaytics employs sophisticated mathematical modelings and #bigdata tools to manage and analyze business performance to optimize effectiveness and ROI. | #IoT #AI kaytics.com 318 W Adams Suite 1600 Chicago Joined December 2014

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kaytics @kaytics

2 weeks ago

Sales growth doesn't always mean demand growth. A product can grow because it's in more stores, not because more customers are buying it. That's the difference between distribution growth and demand growth. The real question isn't "Are sales up?" It's "Why are sales up?" #CPG

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kaytics @kaytics

a month ago

We honor the men and women who served, and we remember those who made the ultimate sacrifice. Memorial Day is not just a long weekend. It is a reminder of the cost of freedom and the responsibility that comes with it. #MemorialDay #HonorAndRemember #ThankYouForYourService

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kaytics @kaytics

a month ago

AI without data governance becomes expensive guesswork, not because the tools are weak, but because data is inconsistent, undefined, and spread across systems. AI reflects the system it is built on. If the foundation is unclear, the output will be too. DM for a free consultation

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kaytics @kaytics

2 months ago

Reporting tells you what happened. Understanding tells you why it happened and what to do next. Most teams stop at reporting. The real value is in understanding the drivers behind the numbers. That is where decisions improve.

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kaytics @kaytics

2 months ago

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kaytics @kaytics

2 months ago

Marketing attribution always looks better than reality. Every platform claims credit for the same customer journey. But the truth is shared across channels, not owned by one. Attribution shows contribution. Not full impact.

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kaytics @kaytics

2 months ago

AI is only as useful as the data foundation behind it. If your data is inconsistent, disconnected, or poorly defined, AI will reflect those same issues. Before scaling AI, make sure you can trust the data it is built on. DM us “AI” for a free consultation.

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kaytics @kaytics

2 months ago

Your best-selling SKU may not be your strongest. It may just have wider distribution. In CPG, total sales show scale. Velocity helps show how well a product performs once it’s on the shelf.

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kaytics @kaytics

2 months ago

Sales growth can feel like validation. But in CPG, higher sales do not always mean stronger demand. Sometimes it means your product is simply in more stores. Before scaling, look at distribution and velocity. Sales tell you what happened. Analytics tells you why. #CPGAnalytics

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kaytics @kaytics

2 months ago

Sales growth can be misleading. In CPG, higher sales do not always mean stronger demand. Sometimes it just means wider distribution. That’s why brands need to track distribution and velocity, not sales alone. #CPG #Kaytics #RetailData

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kaytics @kaytics

2 months ago

Government data projects rarely stall because the goal is wrong. They stall because the foundation is weak. Disconnected systems, manual reporting, unclear ownership, and low trust in the data slow everything down. Better decisions start with better data foundations. #GovTech

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kaytics @kaytics

3 months ago

The data may be accurate. But if the market view is unclear, the decision can still be wrong. Here are 5 practical MULO tips for CPG brands 👇 Follow us for more insights #AI #cpg #kaytics #MULO #Data

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kaytics @kaytics

3 months ago

Sales being up in syndicated retail data does not always mean real brand momentum. Growth may be coming from distribution, pricing, promotions, or channel mix, not stronger demand. The real question is: What drove the growth, and will it last? Follow for more CPG insights.

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kaytics @kaytics

3 months ago

Government does not always need more data. It needs better data. Clearer data means faster decisions, better coordination, and stronger service delivery. #GovTech #Government #AI #Analytics

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kaytics @kaytics

3 months ago

Legacy workflows are still holding back public sector progress. When teams rely on manual processes, siloed systems, and scattered data, service delivery slows down, visibility drops, and decision-making becomes harder. Modernization starts by fixing how work actually flows.

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kaytics @kaytics

3 months ago

Too much marketing data. Not enough clarity. If your reports still leave you guessing, the problem may not be the data. It may be how it’s being measured. Kaytics helps turn scattered data into AI and analytics-powered insights so you can know what’s working and act on it.

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kaytics @kaytics

3 months ago

Most teams do not lack marketing data. They lack clarity. When reporting is spread across platforms, it becomes harder to see what is working and what needs to change. Kaytics helps teams turn marketing data into clearer insight and better decisions. #MarketingMeasurement #AI

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kaytics @kaytics

4 months ago

CPG companies do not have a data shortage. They have a clarity shortage. Too many reports. Too many sources. Not enough insight to act fast. When data stays disconnected, decisions slow down. See how Kaytics helps: kaytics.com/CPG #CPG #DataAnalytics

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kaytics @kaytics

8 months ago

AI won’t be the competitive edge; trust will. Companies are racing to automate every touchpoint: chatbots, personalization engines, predictive insights. But more automation does not mean a better experience.

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kaytics @kaytics

8 months ago

What’s Changing — and How AI Helps CPG Teams Move With It The CPG world is shifting faster than most brands can adapt. Data moves in real time, but most teams are stuck analyzing yesterday’s reports. AI doesn’t replace marketers; it amplifies them.